CLO Virtual Fashion

Digital garment prototyping and simulation software

Brand Communication Manager

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeBengaluru, Karnataka, IndiaNo salary listedIn-person

About the Job

Requirements

Fluency in verbal and written English.
A bachelor's degree in fashion communication, marketing, public relations, communications, or a related field.
At least 2 years of hands-on experience in marketing, communications, or related fields.
Familiarity with public relations and marketing tools such as Google Analytics, Mailchimp, and BusinessWire.
Ability to track and analyze marketing metrics to assess campaign success and recommend improvements based on data.
Strong knowledge of media content and formats, especially digital formats.
Experience working on the client side or in media or creative agencies, and ability to contribute individually as needed.
Expertise in formats and assets for owned media, including websites, email, push notifications, and SMS, with a strong visual and creative eye for content aligned with brand guidelines.
Familiarity with relevant production management software and communication tools such as PSD, CD, AI, and InDesign.
Experience with content planning and production for multiple channels in a fast-paced, flexible environment.

Responsibilities

Implement an integrated, strategic cross-platform communications plan and marketing calendar aligned with company communication priorities to advance brand identity and increase awareness and visibility in South Asia and the GCC.
Analyze industry trends and activity to identify the best ways to reach key markets.
Develop relationships with publications in technology, fashion, and relevant industries.
Collaborate with the global Brand Communications team and local India Business Development and Design team to plan and execute branding strategy and content creation.
Produce engaging content across multiple digital platforms, including the company website and social media channels relevant to the geography and market.
Reach out to existing clients to promote cross-branding and storytelling through communications, including video content, trade show participation, and company blog posts.
Distribute press releases announcing major software updates or landmark items through BusinessWire and other services.
Integrate software updates and major company announcements into the brand communications plan.
Track and measure campaign success, course-correct and recommend alternative solutions as needed, and periodically share insights with the business team.
Lead planning for regional trade shows and events, and work with the global Brand Communications team and India team to plan and execute events on a global scale.
Receive and process branding and marketing requests.
Assess and prioritize potential marketing opportunities.
Plan asset and content production needs, understand daily communication plans, and create artwork as an individual contributor.
Ensure adherence to the company's global channel strategy, brand identity, tone of voice, formats, and templates.

Desired Qualifications

Fluency in Hindi and/or Bangla.
Knowledge of search engine optimization.
Experience managing social media channels for technology or software companies.

About us

CLO Virtual Fashion is the industry-leading provider of innovative 3D products and ecosystem solutions used in fashion, film, and gaming. With over two decades of research and development in true-to-life 3D garment simulation, CLO Virtual Fashion's mission is to empower users at every step of the garment journey, from concept to design, manufacturing to marketing, and fitting to styling. In addition to 3D garment design software (CLO & Marvelous Designer), CLO Virtual Fashion is the creator of CLO-SET (a digital asset management and collaboration platform), CONNECT (a digital fashion hub and marketplace), and consumer-facing solutions such as e-commerce virtual fittings.

Founded in 2009, CLO's interconnected and ever-growing product ecosystem is built to power the future of everything related to garments. We currently have 13 offices located in 11 countries across North America, Asia, Europe, and South America, and are continuing to expand to serve users around the globe.

Position Overview

We are looking for an individual contributor who can effectively communicate our brand message and create engaging content. As a member of the brand communications team in Bangalore, this role will be crucial in shaping our brand communication and content creation efforts. We are a small, tight-knit team and the environment will be close to that of a start-up; we wear a lot of hats, brainstorm a lot of ideas, and are filled with passion for all things fashion & 3D. As Brand Communications Manager, you will serve as an integral member of the team by coordinating and developing marketing policies, programs, and campaigns.

The Brand Communications Manager will implement a comprehensive plan inclusive of client and industry partnerships, event executions and content creation for platforms such as social media, company blog and our website. Our team has grand visions of how to reach our users and clients, but it will be your job to bring these dreams to life.

Responsibilities

Implementing an integrated strategic cross-platform communications plan & marketing calendar in alignment with CLO’s communication priorities to advance our brand identity and increase awareness and visibility in the South Asia Region and GCC.
Analyzing industry trends and activity to best reach key markets
Developing relationships with publications in tech, fashion, and relevant industries
Collaborating with the global Brand Communications and local India BizDev/Design team to plan and execute branding strategy and content creation
Producing engaging content across multiple digital platforms, including CLO’s website and social media channels relevant to our geography & market
Outreaching to our large group of existing clients to promote cross-branding and story-telling through communications including video content, trade show participation, and company blog posts
Distributing press releases to announce major updates to the software or landmark items through BusinessWire and other services
Strategically implementing software updates and major company announcements into the brand communications plan
Tracking and measuring the success of campaigns with the ability to course-correct and recommend alternative solutions as needed and share the insights with the business team periodically
Spearheading the planning of regional trade shows and events, and working in tandem with the global Brand Communications team & the India Team to plan and execute events that are on a global scale
Receiving and processing all requests related to branding and marketing
Exercising judgment in assessing and prioritizing potential marketing opportunities
Planning asset and content production needs, fully understanding daily communication plans and also being able to create artwork as an individual contributor
Ensuring adherence to the company’s global channel strategy, brand identity, tone of voice, formats, and templates

Requirements

Fluent in verbal and written English.
Bachelor’s degree in fashion communication, marketing, PR, communications, or related field.
Minimum 2 years of hands-on experience in marketing, communications, or related fields.
Familiarity with PR and marketing tools like Google Analytics, Mailchimp, BusinessWire.
Ability to track and analyze marketing metrics to assess campaign success and recommend improvements based on data.
Strong knowledge of media content and formats, especially in the digital area.
Experience in working with client-side or in media/creative agencies, and able to contribute individually as needed.
Expertise in formats and assets for owned media (website, email, push, SMS) with a strong visual and creative eye for content aligned with brand guidelines.
Familiarity with relevant production management software and communication tools like PSD, CD, AI, and InDesign.
Experience with content planning and production for multiple channels in a fast-paced, flexible environment.

Plus if you have

Fluency in Hindi and/or Bangla
Knowledge of SEO
Experience in managing social media channels for tech/ software companies

About the Company

CLO Virtual Fashion

Digital garment prototyping and simulation software

CLO Virtual Fashion develops CLO, a 3D fashion design software that enables true-to-life garment visualizations and digital prototyping. It lets fashion designers and brands create virtual garments, simulate fabric behavior, and preview fits, all in a digital workflow. The software uses AI features like automated pattern generation and fabric simulation to streamline design and production, reducing the need for physical samples. It serves independent designers and global brands including Hugo Boss and Nike, offering scalable solutions for a wide range of clients. Headquartered in Seoul, it operates globally and aims to promote sustainable, cost-efficient garment development by moving more design steps online and shortening development cycles.

Company size: 201-500
Company stage: Late Stage VC
Total funding: $40.2M
Headquarters: Seoul, South Korea
Founded: 2009

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