Sales Senior Specialist/Supervisor

DataSnap appoints former TaylorMade President John Kawaja to lead growth and RevenueSignals' U.S. Expansion. Veteran brand executive will scale DataSnap's predictive intelligence portfolio, enterprise partnerships and commercial infrastructure. DataSnap, an embedded analytics and decision intelligence company, announced the appointment of John Kawaja as President. In his new role, Kawaja will lead DataSnap's corporate strategy, commercial growth and expanding portfolio of predictive intelligence platforms while directing the U.S. market expansion of enterprise AI company RevenueSignals. Kawaja brings more than two decades of executive leadership experience building prominent consumer brands, scaling commercial organizations and leading growth across complex, high-performance businesses. He previously served as President of North America for Xponential Fitness, President of TaylorMade Golf Company and Head of Marketing for Adidas North America. "Organizations have access to more data than ever, but many still struggle to translate that information into confident, timely decisions," said Kawaja. "DataSnap is building an ecosystem that closes that gap by transforming complex behavioral and operational data into intelligence that leaders can act on. I am excited to help scale the company, strengthen its commercial infrastructure and bring these capabilities to more organizations across the United States." As part of its next phase of growth, DataSnap has entered into a strategic partnership with RevenueSignals to lead the U.S. commercialization and enterprise deployment of its predictive AI technology. RevenueSignals analyzes customer behavior and lifecycle data to help organizations identify churn risk, anticipate future outcomes and prioritize the actions most likely to improve retention and long-term customer value. Through the partnership, DataSnap will provide the commercial strategy, enterprise relationships and implementation support required to expand the platform throughout the U.S. market. "DataSnap brings the market expertise, enterprise infrastructure and leadership necessary to accelerate our expansion in the United States," said Paul Herron, CEO of RevenueSignals. "John's experience scaling major brands, combined with DataSnap's analytics and go-to-market capabilities, creates a powerful foundation for bringing RevenueSignals to a broader enterprise audience." The efficacy of these predictive capabilities was recently validated by LaserAway, the nation's leading aesthetic dermatology provider, which completed an initial pilot program utilizing the RevenueSignals intelligence platform. "We are highly encouraged by the initial data from our pilot program," said Paul Baumgarthuber, Chief Marketing Officer of LaserAway. "The ability to accurately forecast customer behavior is critical to our operational efficiency, and we are excited to continue testing and integrating these advanced churn prediction models across our national footprint." The RevenueSignals partnership expands DataSnap's broader ecosystem of analytics and intelligence products, which includes Bobby(R), a behavioral intelligence platform designed to provide objective market orientation, and SQLSMS, a mobile data interface that delivers live database metrics through text messaging. Under Kawaja's leadership, DataSnap will focus on building a repeatable commercial framework across its portfolio, expanding enterprise partnerships and establishing the company as a leading provider of embedded analytics and predictive decision intelligence.

Ransomware Group ExfilSquad hits: TaylorMade and Sun Day Red golf. HookPhish team Summary. In the latest cybersecurity news, TaylorMade & Sun Day Red golf - an organization based in US - has fallen victim to a ransomware attack conducted by the group ExfilSquad. This data breach, discovered on Jul 26, 2026, 10:23 UTC, underscores the increasing need for proactive cybersecurity defenses as HookPhish continue through 2026. Incident report. | Target Organization | TaylorMade & Sun Day Red golf | | Threat Group | ExfilSquad | | Summary | Revenue: $1.5B DATA SUMMARY: 2M~ records containing: significant PII, customer support history, orders, shipping information, business account data, financial/account information, internal notes, attachments, and AI support chat transcripts. | | Date of Breach | Jul 26, 2026, 10:23 UTC | | Discovery Date | Jul 26, 2026, 10:23 UTC | | Region | US | | Business Sector | Retail & E-Commerce | How to reduce your ransomware risk. Most ransomware intrusions start with a stolen password or a phishing email. A few proactive steps sharply cut your exposure: * phishing simulations - close the gap attackers exploit. * awareness training - close the gap attackers exploit. Disclaimer. HookPhish does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information. All breach data reported here is sourced from publicly available threat intelligence feeds for awareness purposes only.

What Good Good's latest hire says about its apparel ambitions. ByMike Dojc, Contributor. Mike Dojc is a South Carolina-based journalist who covers golf. Jul 24, 2026, 07:00am EDT 0:00 / 3:31 Summary. Good Good, a golf brand born on YouTube, has evolved into a comprehensive business spanning media, apparel, and events, backed by nearly 4 million social followers and a recent $45 million investment. The company is now aggressively expanding its product development, notably by hiring former TaylorMade and Sun Day Red product designer Alex Criscuolo. This strategic move underscores Good Good's ambition to become a premier golf apparel brand, moving beyond creator merchandise. Criscuolo emphasizes leveraging the brand's unique parasocial relationships, where authentic creator connections drive consumer affinity, a departure from traditional pro endorsements. His influence on collections will be evident by 2027, aiming to convert audience engagement into significant enterprise value. Good Good has grown well beyond its roots as a YouTube first golf brand into a vertically integrated business spanning media, apparel, accessories and live events. Yet the engine powering that expansion remains one of golf's largest owned digital audiences, with nearly 4 million social media followers. Its reach extends even further through the sizable individual audiences of personalities like Garrett Clark and Matt Scharff. Even former Good Good members continue to strengthen the brand's orbit. The individual success of alumni such as Grant Horvat and Brad Dalke reinforces the original collective in much the same way the success of Saturday Night Live alumni continues to elevate the institution that launched them. That expanding media ecosystem has become the flywheel behind a broader business that last year attracted a $45 million growth investment led by Creator Sports Capital, with participation from Peyton Manning's Omaha Productions and Manhattan West Private Equity. If audience growth fueled Good Good's first chapter, product development appears to be central to its next. The company's latest move is hiring former TaylorMade and Sun Day Red product designer Alex Criscuolo, underscoring its ambitions to level up its apparel business. "His background at the highest levels of golf design shows we're serious about becoming a top brand in the sport, while still keeping the fun, creative spirit that defines Good Good," company CEO Matt Kendrick said. The product pipeline continues to expand as well. Later this year, Good Good plans another collaboration with High Noon, along with an exclusive hoodie program for Golf Galaxy. For Criscuolo, who made his in-office debut Monday, the attraction was helping shape the next phase of a company he believes has ambitions well beyond creator merchandise. MORE FOR YOU "We are being strategic about who we are bringing in," Criscuolo said. "We want to make a serious play at becoming one of the best apparel brands in the golf industry - not just in YouTube golf, but in all of golf." Good Good's product strategy diverges from the traditional golf apparel playbook, where brands purchase credibility by paying tour professionals to wear their apparel during competition. Instead, it builds affinity through what psychologists call parasocial relationships, where viewers develop a genuine connection with creators they've spent countless hours watching. Forbes Daily: Join over 1 million Forbes Daily subscribers and get its best stories, exclusive reporting and essential analysis of the day's news in your inbox every weekday. "It is different than the other companies and seeing guys play on TV on the PGA Tour," Criscuolo said. "What the Good Good community has allowed is bringing people together and staying true to their authentic selves. All the content creators are themselves - they're funny, they're witty - and I think our viewership really appreciates that and it connects them to our product." Given long development cycles in apparel, Criscuolo's influence on Good Good's collections won't be fully felt until 2027. Whether those products vault Good Good into golf's top tier of consumer brands may determine whether the company can accomplish one of the creator economy's most difficult feats - transforming audience attention into lasting enterprise value. Hasbro showed with Transformers that storytelling could elevate a product into an enduring intellectual property franchise. Good Good is wagering that a creator-first version of that playbook, one built on YouTube rather than Saturday morning television, can produce that same commercial flywheel. Read its community guidelines. FORBES' VIDEO WILL PLAY AFTER THIS AD FORBES' FEATURED Video Less than $2/week.