Visual Merchandising Program Manager

Job Description

The Visual Merchandising Program Manager leads the development, governance, and execution of display merchandising and signage programs across H-E-B stores. This role ensures that promotional and permanent signage, store presentation, and merchandising standards are consistent, customer-friendly, operationally sound, and aligned with business priorities. 

Key Responsibilities 

• Ideate, develop, and maintain visual display merchandising standards for endcaps, secondary placements, seasonal features, and other high-impact selling zones. 

• Own promotional signage standards, including pricing, promotional messaging, product callouts, and event communication. 

• Oversee permanent signage standards for wayfinding, department identification, and long-term store presentation. 

• Partner with Merchandising, Marketing, Procurement, and Store Operations teams to translate strategy into clear in-store execution. 

• Leads efforts for the design, production, distribution, and refresh cycle for signage and merchandising assets. 

• Create implementation guides, store communications, and training materials to support consistent execution amongst store teams. 

• Audit stores and monitor compliance through store visits, photo review, or scorecards. 

• Analyze execution results and business impact to improve future programs. 

• Ensure signage and merchandising programs meet company, pricing, and regulatory requirements. 
• Influences all levels of leadership and partners on visual merchandising decisions and strategy.

Qualifications 

• Bachelor’s degree in merchandising, marketing, business, retail management, or related field, or equivalent experience. 

• 5 or more years of experience in visual merchandising, retail merchandising, store standards, or promotional execution. 
• Experience in retail leadership and store operations highly preferred.

• Experience managing multi-store programs or enterprise retail initiatives. 

• Strong understanding of grocery retail, including fresh departments and high-frequency promotional environments. 

• Experience with signage systems, print production, or store communication programs. 

• Strong project management, communication, and cross-functional collaboration skills. 

Core Competencies 

• Visual merchandising ideation & strategy 

• Retail execution discipline 

• Attention to detail 

• Cross-functional leadership 

• Analytical & creative problem solving 

• Store-facing communication 

• Change management 

Success Measures 

• Improved store execution consistency 

• Accurate and timely signage deployment 

• Stronger customer navigation and product visibility 

• Increased sales lift from featured programs 

• Reduced execution errors and rework 

• High adoption of standards by store teams 

Work Environment 

This is primarily a corporate role with regular store visits and collaboration across teams. Travel may be required to support audits, pilot programs, and chainwide rollouts. 

The responsibilities and essential functions outlined above describe the general nature and level of work assigned to this position. This is not an exhaustive list of all duties, responsibilities, and skills required. Duties and responsibilities may be modified at any time based on business needs. Employees may be required to perform other job-related tasks as requested by their supervisor, subject to reasonable accommodations.