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Roofr

Comprehensive sales platform for roofing contractors

Field Sales Development Representative

Full-Time
$70k - $75k+ 33% variable
Junior
Remote in USA
HybridThe role is 75% remote and requires attendance at industry events (25%).
Sales & Account ManagementSales Development Representative

About the job

Requirements
  • Previous experience attending industry events or trade shows in a similar role.
  • At least 2 years of experience in a related sales development representative role.
  • Experience in business-to-business software-as-a-service sales.
  • Familiarity with sales tools such as HubSpot, Aircall, Intercom, or equivalents.
  • Ability and willingness to perform manual labor, including carrying boxes and setting up booths.
  • A valid driver's license.
Responsibilities
  • Learn about Roofr, its industry and competitors, and its value proposition.
  • Execute a high volume of daily activities, including calls, emails, and social selling.
  • Attend roofing industry events, trade shows, and conferences to generate leads.
  • Conduct on-the-spot helicopter demonstrations showcasing Roofr's value proposition.
  • Drive revenue growth by connecting with roofing professionals in the field.
  • Work partner-referred leads within a defined speed-to-lead service-level agreement, making first contact within minutes.
  • Connect with and qualify inbound leads.
  • Build rapport with multiple levels of buyers.
  • Understand prospects' needs and communicate how Roofr can help.
  • Partner with Roofr Partner Representatives and Account Executives to hand off qualified sales opportunities.
  • Confirm demo attendance before calls, follow up with same-day no-shows, and rebook or requalify them.
  • Track and improve booked-to-attended conversion rates.
  • Document use cases, purchase timeframes, and next steps.
  • Meet monthly, quarterly, and annual quotas.
  • Manage customer expectations and contribute to customer satisfaction.
  • Provide accurate pipeline forecasts and maintain data hygiene.
  • Help define and improve sales processes, strategies, and tactics, and help customers navigate Roofr's tools.
Desired Qualifications
  • Roofing or construction experience is a plus.
  • Bilingual ability in English and Spanish is a plus.

About the company

Roofr is a sales platform built for roofing contractors. It delivers Roof Measurement Reports within 24 hours using drone, satellite, blueprint images, or client drawings, and it provides estimation tools that generate quotes from predefined price lists and automatically calculate material needs. It also creates professional proposals that can be shared with clients in one click and can capture signatures from any device. Additionally, Roofr offers a lead-generation roofing calculator and resources for learning, all aimed at saving time and helping roofers look more professional; the goal is to help contractors grow their business by speeding up the roof-selling process and improving accuracy.

Company Size

201-500

Company Stage

Series A

Total Funding

$43.9M

Headquarters

San Francisco, California

Founded

2015

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Simplify's Take

What believers are saying

  • July 8, 2026 NWIR partnership expands Roofr’s brand inside contractor communities.
  • March 31, 2026 COO Dave Zinman and January 2026 CFO Kathy Arcano strengthen execution.
  • Series B expansion in January 2025 funded hiring, product development, and partner integrations.

What critics are saying

  • EagleView still owns premium insurance-grade measurement workflows and deeper property data.
  • QuoteIQ, AccuLynx, and JobNimbus attack Roofr on price, mobile, and post-sale depth.
  • If insurance restoration becomes the profit center, Roofr risks becoming a weak retail-only tool.

What makes Roofr unique

  • Roofr combines instant estimates, CRM, proposals, invoicing, and payments in one roofing workflow.
  • April 15, 2026 Verisk integration made Roofr reports Xactimate-ready through ESX exports.
  • Roofr’s free starter plan and $10 ESX add-on undercut insurance workflow incumbents.

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Benefits

  • Medical, dental & vision insurance
  • Remote first with support for autonomous work
  • 1 Friday off per month
  • Company wide paid shutdown between Christmas and New Years
  • Flexible and unlimited time off
  • 12 annual holidays
  • Learning & development opportunities
  • Monthly co-working space reimbursement
  • Home office setup & reimbursement
  • 2 retreats per year and great team building activities

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

3%

2 year growth

4%
PR Newswire
Apr 15th, 2026
Roofr partners with Verisk to streamline insurance estimates for roofing contractors

Roofr, an all-in-one roofing CRM platform, has announced a collaboration with Verisk to integrate Xactimate ESX files into its platform. The partnership allows contractors to order Xactimate-compatible measurement files directly through Roofr, enabling immediate upload into the property claims management system without manual redrawing. The integration aims to help roofing contractors and restoration professionals save time and improve accuracy on insurance claims-related jobs. According to Roofr's 2025 report, contractors using technology to streamline insurance workflows close jobs significantly faster and report stronger business performance. The Xactimate ESX add-on is available at flat-rate pricing and provides instant access to insurance-ready files through the Roofr dashboard. Roofs account for over one-third of property insurance claim costs, making streamlined workflows essential for the industry.

PR Newswire
Mar 31st, 2026
Roofr names Dave Zinman as COO to drive growth after $1.6B Yahoo veteran joins exec team

Roofr, a sales platform for roofing contractors, has appointed Dave Zinman as chief operating officer. The appointment comes two months after the company named Kathy Arcano as its first chief financial officer, signalling a strengthening of its executive team during a period of rapid growth. Zinman brings extensive experience scaling SaaS and AI companies through hyper-growth phases. He previously ran Yahoo's North American display advertising business, a $1.6 billion operation, and served as COO at Quantcast and president at Deputy. In his new role, Zinman will support Roofr's growth strategy and help align customer acquisition with long-term value. CEO Richy Nelson said Zinman's experience founding companies and leading product-led growth organisations is well-suited to Roofr's current stage.

PR Newswire
Jan 27th, 2026
Roofr appoints Kathy Arcano as first CFO to drive growth of roofing business platform

Roofr, a roofing business management platform, has appointed Kathy Arcano as its first chief financial officer. Arcano brings 15 years of experience from companies including Amazon, Greenhouse and Flock Safety. In her new role, Arcano will guide Roofr's financial strategy as the company scales partner integrations and expands its CRM offering. She will focus on strengthening financial systems to support sustainable growth. Founded in 2015, Roofr provides an all-in-one platform for roofing contractors, offering tools from instant estimates and aerial measurements to proposals, invoicing and material ordering. The company serves thousands of roofers across North America and has been recognised as a top workplace by Great Place to Work and Built In.

Digital Commerce 360
Apr 14th, 2025
Roofr Secures Series B Funding Expansion

Roofr, a roofing software company, has raised an undisclosed Series B funding round led by TCV, with participation from ABC Supply. This follows a previous $23.5 million raise in October 2023 led by Vertical Venture Partners. The new funds will be used to expand hiring and accelerate the development of new platform features. Roofr aims to modernize the roofing industry and streamline operations for contractors. The company has doubled its headcount to over 100 employees since the last funding round.

PR Newswire
Jan 28th, 2025
Roofr Raises Series B for Expansion

Roofr has raised Series B funding led by TCV, with contributions from ABC Supply, Crosslink Capital, and others, to expand its roofing CRM platform. The funding will support hiring in product, engineering, sales, and more, aiming to enhance their software suite with new features like canvassing and job costing. Roofr's customer-first approach has attracted over 12,000 roofing companies, and the investment will help modernize the roofing industry.