Sales Associate
Knix
Sales Associate
Knix
Direct-to-consumer leakproof intimate apparel
Knix creates functional intimate apparel and sells it directly to consumers, prioritizing comfort and practicality. Its flagship leakproof underwear uses a multi-layer, moisture-wicking, absorbent gusset to address menstruation and incontinence. The product lineup includes wireless bras, shapewear, activewear, swimwear, loungewear, and Kt by Knix for teens, sold via DTC, physical stores, and Amazon. In 2022, Essity bought 80% of Knix for about $400 million, and the goal is to provide reliable, reusable leakage solutions while growing the brand across North America.
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