Executive – Social Strategy & Content

Opportunity

Brunswick Group is seeking a creative, digitally fluent Executive to join our U.S. Digital practice, with a particular focus on social media content and campaigns.

At Brunswick, we work on the issues that define industries and shape the future of business. Our Digital team helps some of the world's most influential organizations navigate complex communications challenges, build and protect their reputations, and engage the audiences that matter most in an increasingly digital world.

This is a role for a self-starter who is eager to learn, thrives in a fast-paced environment, brings intellectual curiosity and creativity to complex challenges, and is driven to deliver outstanding results. We're looking for someone who combines strong digital communications instincts with a particular passion for social media and storytelling. The ideal candidate is a creative and analytical thinker who understands what makes content resonate across platforms, brings intellectual curiosity to complex business issues, and is eager to develop into a well-rounded digital adviser.

This is an opportunity to combine hands-on content development with exposure to some of the most important issues facing businesses and their leaders.

About the Role

As an Executive, you will work alongside experienced advisers to support a diverse portfolio of clients and high-stakes communications mandates. You will contribute to research, strategic recommendations, and hands-on execution, developing the skills to become a trusted digital adviser.

This role combines the breadth of a Digital Advisory Executive with a particular focus on social media strategy and content. We anticipate that most of your time will be dedicated to developing social content and campaigns, with the remainder spent supporting the broader range of digital advisory work. This balance will evolve based on client needs, workloads, and opportunities for professional development.

• Client Contribution & Handling
  • Support the development and execution of digital communications strategies across a range of high-stakes issues, including corporate reputation, financial situations, litigation, crisis, and public affairs.
  • Draft high-quality client materials, including strategy presentations, research reports, messaging, campaign plans, and performance updates.
  • Contribute creative ideas and practical recommendations to client discussions, brainstorms, and new business pitches.
  • Develop engaging, platform-native social media content for corporate brands, senior executives, and integrated communications campaigns.
  • Draft compelling social copy, scripts, storyboards, and creative concepts tailored to different audiences and platforms, and work alongside designers and creative specialists to execute content.
  • Translate complex corporate, financial, policy, and industry issues into clear, accessible and engaging social content without sacrificing accuracy or nuance.
  • Contribute creative ideas and practical recommendations to social strategies, editorial calendars, campaign concepts, client discussions, and new business pitches.
  • Adapt content and storytelling approaches for platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, and emerging channels, reflecting their distinct audiences, formats, and conventions.
  • Stay closely attuned to emerging platform trends, audience behaviors, creative formats, and changes in social media culture, identifying relevant opportunities for clients and teams.
  • Analyze social media content performance and audience engagement, translating insights into recommendations that strengthen content strategy, creative execution, and campaign effectiveness.
  • Explore new tools, including AI-enabled creative and production technologies, to improve the quality and efficiency of content development while maintaining editorial judgment.
• Teamwork and Collaborative Approach
  • Collaborate with colleagues across Brunswick and work alongside strategists and designers to bring ideas from concept to execution.
  • Proactively share relevant digital developments, platform trends, content examples, emerging technologies, and creative inspiration with colleagues, bringing fresh thinking and practical ideas to client work.
  • Take ownership of assigned responsibilities, anticipate team needs, and contribute solutions without waiting to be asked.
  • Develop strong working relationships with colleagues and clients, demonstrating professionalism, responsiveness, and discretion.
  • Share relevant platform developments, content examples, and creative inspiration with colleagues to bring fresh thinking and constructive ideas to your teams.
  • Participate in and contribute to training sessions where appropriate and take advantage of the learning and engagement opportunities Brunswick provides.

What We're Looking For

At Brunswick, we seek smart and curious individuals dedicated to learning and growth. We value potential, strong work ethic, sound judgement, and excellent written and verbal communication skills.

Standout Executive candidates demonstrate:

• 1-3 years of relevant professional experience in social media, content creation, digital marketing, journalism, creative agencies, or a related field. Experience in a strategic communications, campaign, or agency environment a strong plus.
• Experience producing online content for corporate brands, executives, political or advocacy campaigns, or complex issues.
• A strong understanding of the digital media landscape, including major social and LLM platforms, online communities, the creator economy, and emerging technologies, and familiarity with online formats, features, and content conventions.
• Some familiarity with creative tools such as Canva, InDesign, CapCut, or similar platforms, with an understanding of how to work effectively alongside designers and creative specialists.
• Experience using AI and large language models to support research, content development, or creative production.
• An interest in business, current affairs, and the issues affecting major corporations and their leaders.
• Excellent written and verbal communication skills, with the ability to adapt tone, format, and storytelling approaches for different audiences and platforms.
• Resourcefulness and proactivity, with the curiosity and agility to tackle unfamiliar challenges, learn quickly, and find creative, practical solutions.
• Strong organizational skills, attention to detail, and the ability to manage competing priorities and deliver high-quality work in a fast-paced environment.
• A collaborative, entrepreneurial mindset.
• Sound judgment and discretion when handling sensitive or confidential information.

Why Join Us

Whether you are joining a client facing team, a core services team, or starting out on your professional career journey, joining Brunswick unlocks a range of exceptional employee benefits to support your financial future, health and wellness, family and community and continuous professional development.

The successful applicant will be eligible for the following compensation and benefits package: 

Base Pay: The annual base compensation range for this role is $70,000 - $80,000. The base pay offered will be determined by factors including experience, skills, training, office location, certifications, and education.

Bonus Eligibility: Annual discretionary bonus contingent upon individual and firm-wide performance.

Benefits: Medical, Dental, and Vision insurance. Disability insurance. Employee assistance program. Flexible spending account. Health savings account. Life insurance. Commuter Benefits. Generous Paid Time Off: 25 vacation days and 10 days sick leave, as well as 11 paid company holidays. Firm-sponsored 401(k) Plan with 3% automatic company contribution of base and bonus with an additional 1.5% profit share– immediate vesting. Career training and development opportunities. Employee discounts.

Office Policy: At Brunswick, our work is a craft that thrives in teaching environments – whether in our offices or on-site with clients – through real-time observation, collaboration, human connection, clear guidance and by challenging one another to keep getting better. Our policy is that our team members are in person – either in the office or on-site with clients – at least four days each week.

The firm will provide reasonable accommodation to qualified applicants or employees, as defined by applicable law. In addition to the application, the process may include virtual and in-person interviews, as well as an assessment, which may be timed. To request an accommodation during our application and hiring process, email [email protected].