Principal Marketplace and GTM Integration

WHO YOU’LL WORK WITH

This role is part of the Converse Korea team and leads the Korea go-to-market process from sell-in through in-market execution reporting to Director, Regional Integration based in Boston. The role works closely with Korea leadership and cross-functional teams, as well as Global, Geo, China, and regional Business Integration partners, to align seasonal priorities and execution.

WHO WE ARE LOOKING FOR

Converse Korea is looking for a strategic and proactive business integration leader who can bring clarity, structure, and operational excellence to a fast-moving, cross-functional environment. The ideal candidate is a strong communicator who can influence senior stakeholders, translate strategy into measurable objectives and KPIs, and lead complex initiatives from planning through execution. This person builds effective teamwork across functions, uses data and marketplace insights to inform decisions, and maintains a positive, results-oriented approach. They are comfortable collaborating across global time zones and can flex their schedule for key leadership moments and Gameplan milestones.

• 10–12+ years of relevant experience leading go-to-market processes, corporate strategy, business integration, or a related function; experience with leading consumer, fashion, or sports brands is preferred.
• Bachelor’s degree or an equivalent combination of education and experience.
• Demonstrated ability to drive operational excellence, establish clear processes, prioritize effectively, and lead cross-functional initiatives end-to-end.
• Strong business and analytical acumen, with the ability to translate strategy into measurable objectives and KPIs and use data and insights to support decision-making.
• Executive-level written and verbal communication skills in Korean and English, with a strong presence and the ability to collaborate across local, regional, and global teams.

WHAT YOU’LL WORK ON

You will lead Korea’s seasonal go-to-market and Gameplan processes, translating enterprise franchise plans into locally relevant commercial and operational plans. In partnership with Korea leadership and cross-functional teams, you will drive milestone readiness, align decisions and ownership, elevate local insights, and enable coordinated execution across product and marketplace priorities.

• Localize seasonal go-to-market plans by translating enterprise franchise strategies into Korea-relevant commercial and operational plans.

• Lead Korea Gameplan milestones, including Global Marketplace Calibration (GMC), Global Marketplace Readiness (GMR), Key Account Product Meeting (KAPM), post-KAPM, and readiness checkpoints, with clear agendas, cross-functional alignment, decisions, ownership, and action tracking.

• Collaborate with Global, Geo, China, and regional Business Integration partners to align seasonal assortment strategies, priorities, and go-to-market plans.

• Ensure Korea commercial teams have the content, tools, samples, and information needed to support account engagement and seasonal execution.

• Lead the Korea consumer, city, commercial, and marketplace feedback loop, ensuring local insights and business opportunities inform Geo, Global, and enterprise planning.

• Serve as a trusted partner to the Korea GM by supporting leadership-team operating rhythms, cross-functional alignment, business priorities, and key content such as seasonal pitchback documents and strategic plans.

• Lead cross-functional integration of the Korea Energy business by establishing clear ways of working, aligning seasonal priorities, clarifying ownership and dependencies, and coordinating execution across product and marketplace needs.