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Windfall launches Market Insights to give executive teams Always-On TAM intelligence. Windfall Data, Inc. Apr 14, 2026, 11:57 ET Windfall Market Insights is a new AI-native application that transforms the traditional, static total addressable market (TAM) study into an "always-on" intelligence layer, powered by household-level data refreshed weekly. SAN FRANCISCO, April 14, 2026 /PRNewswire-PRWeb/ - Windfall, the most trusted and accurate provider of people intelligence and AI workflow solutions, today announced the launch of Windfall Market Insights. This new AI-native application transforms the traditional, static total addressable market (TAM) study into an "always-on" intelligence layer, powered by household-level data refreshed every week. For years, executive teams have relied on intermittent TAM analyses - often delivered as static slide decks - that become obsolete the moment they are presented. In a world where wealth shifts, populations relocate, and consumer profiles evolve rapidly, these snapshots leave leaders planning next year's strategy with last year's data. The result is a critical gap between the market as it was and the market as it is, impacting key strategic decisions like site selection, territory planning, media allocation, and M&A due diligence. Introducing Windfall Market Insights: Always-On Intelligence Windfall Market Insights is a US-focused market intelligence layer built directly on top of Windfall's proprietary people graph. By leveraging data refreshed weekly, the platform goes beyond estimated demographics to help organizations answer three critical questions: * Who is really in the market today by state, metro, and neighborhood? * How has that market shifted over the last 3, 6, or 12 months? * Where is there meaningful white space versus strong penetration? "There's a moment every executive team hits when the slide deck stops being enough," said Arup Banerjee, CEO and Co-Founder of Windfall. "Market Insights turns 'gut-feel' strategy into data-backed execution. We are empowering leaders to interact with their market the way they actually think - in real time - ensuring they never miss a pocket of opportunity." AI-Native Exploration from Insight to Action Windfall Market Insights is designed to be AI-native from day one. Users can ask questions of their customer data in natural language, such as "Show me where affluent households grew fastest where we are under-penetrated", and see those answers rendered instantly as maps and trend visuals. Executives and operators can interact with their market the way they already think and talk about it, without relying on data science teams. Because Windfall Market Insights sits alongside the broader Windfall People Intelligence & AI Application, there is a clear bridge from insight to action. Once an opportunity is identified, teams can move directly into data enrichment, predictive modeling, and campaign activation within a single, unified workflow. Join the First Look Webinar Windfall will host a live webinar and product demonstration on Tuesday, April 14, at 1:00 PM ET / 10:00 AM PT. The session, titled "Windfall Market Insights: Understand Your Total Addressable Market and Shifts Over Time," will showcase live use cases across luxury retail, travel & hospitality, financial services, and the nonprofit sector. Reserve your spot here. About Windfall: Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data-driven organizations use Windfall to power their business. For more information, please visit www.windfall.com. Media Contact SOURCE Windfall Data, Inc.

Windfall announces new hires to executive leadership team to accelerate next phase of growth. News provided by. Windfall's go-to-market leadership includes new VPs of Sales, Marketing, and Customer Success to accelerate go-to-market operations and advance the company's mission to deliver actionable people intelligence. SAN FRANCISCO, Jan. 22, 2026 /PRNewswire-PRWeb/ - Windfall, the most trusted and accurate provider of people intelligence and AI-workflow solutions, today announced a significant expansion of its leadership team with the appointments of Iain Denham as VP of Sales, Kathleen Atkins as VP of Marketing, and Nilesh Murthy as VP of Customer Success. These key hires mark a powerful start to 2026, positioning the company to rapidly scale its go-to-market operations following a year of record momentum, including a $65 million funding round from Morgan Stanley Expansion Capital and the launch of Windfall's AI Copilot and Workflow Application. "Our growth strategy is built on the intersection of high-quality data and seamless software integration," added Dan Stevens, COO and Co-Founder of Windfall. "These appointments reflect our investment in that vision. By bringing in leaders of this caliber, we are ensuring that our technology is backed by a superior customer experience and a robust, market-leading strategy." The addition of these three seasoned leaders underscores Windfall's commitment to democratizing access to the industry's most precise, deterministic people intelligence. By strengthening every touchpoint of the customer journey, Windfall is poised to scale the operational impact and activation of high-fidelity insights for its 1,500+ customers across the enterprise, financial services, and nonprofit sectors. Iain Denham, VP of Sales: Iain joins Windfall to lead the company's sales organization and drive revenue expansion across all segments. With 20 years of experience in the technology and data sectors, Iain has built and scaled high-performing sales teams at companies including Samsara and Meraki. At Windfall, Iain is focused on leading teams that identify and solve critical business needs through the strategic activation of high-fidelity people intelligence. Kathleen Atkins, VP of Marketing: Kathleen leads Windfall's marketing organization. She brings over 15 years of experience building and scaling marketing teams at high-growth companies, including SuccessKPI and Digital Realty. At Windfall, Kathleen is focused on expanding market adoption and articulating the company's value proposition to support its next phase of growth. Nilesh Murthy, VP of Customer Success: Nilesh leads the Customer Success team, ensuring that every Windfall customer achieves measurable business outcomes. He brings over 20 years of experience in customer experience, retention, and value realization from his time at Trove, Segment, and Oracle. At Windfall, Nilesh is focused on deepening customer partnerships, accelerating time-to-value, and embedding Windfall's insights into client workflows. "As we start 2026, we are focused on scaling our impact and delivering even greater value to our customers," said Arup Banerjee, CEO and Co-Founder of Windfall. "Welcoming Iain, Kathleen, and Nilesh to our leadership team is a significant milestone. Their collective experience in building world-class go-to-market organizations will be a force multiplier for our mission to provide the most accurate people intelligence in the market." Since its inception in 2016, Windfall has secured more than $100 million of investment to fuel its vision to democratize access, workflows, and insights on people. The US-based company empowers more than 1,500 organizations across several key verticals, including nonprofit, financial services, travel and hospitality, and retail. Organizations ranging from Make-A-Wish America to Inspirato rely on Windfall to fuel measurable business outcomes. The company is actively hiring, and open positions are listed on Windfall's careers page. About Windfall Windfall is a people intelligence and AI company that gives go-to-market teams actionable insights. By democratizing access to people data, organizations can intelligently prioritize go-to-market resources to drive greater business outcomes. Powered by best-in-class machine learning and artificial intelligence, Windfall activates insights into workflows that engage the right people for each respective organization. More than 1,500 data-driven organizations use Windfall to power their business. For more information, please visit www.windfall.com. Kathleen Atkins, Windfall Data, Inc., 1 (415) 617-9169, [email protected], www.windfall.com