Marketing Manager - Innovation Strategy

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose -- that's Pharmavite. Join us to bring the gift of health to life.

This role is not available for any form of immigration sponsorship or support, including completion of the Form I-983 training plan required for STEM OPT. 

POSITION SUMMARY

The Marketing Manager, Innovation Strategy is a key member of the Nature Made innovation team, supporting the upstream innovation agenda by identifying future growth opportunities and translating consumer, market, business, and scientific insights into a structured, multi-year innovation roadmap and  portfolio Reporting to the Director of Innovation Strategy & Process within the Marketing/Growth division, this role supports planning, prioritization, and management of the innovation portfolio. The Manager also contributes to continuous enhancement of the innovation process to improve speed and decision-making.

Critical contributions this role is counted on to deliver include:

• Upstream Innovation roadmap: Translate opportunity areas into structured multi-year pipeline workstreams—spanning research projects and claims—by partnering with the broader Innovation Team, Science, Marketing, and Insights to define clear initiatives, timelines, and deliverables.
• White space business case development: provide support to build compelling holistic value propositions for new segments, new business models or partnerships, including financial analysis, positioning, and go-to-market considerations.
• Portfolio Management: Develop templates, analyze market data, and create operating mechanisms that support effective prioritization and alignment of upstream innovation portfolio
• Innovation Process: Manage the calendar and continuous improvement of the core innovation process—focusing on how Marketing partners with cross functional teams to improve agility, consumer centricity, and AI adoption- including leading ideations and workshops
• Market analysis and insights: Ensure the innovation strategy is informed by consumer needs, market data, and competitive analysis.
• Cross-functional leadership: Lead and motivate cross-functional teams, and act as liaison between Marketing, Nutrition Science, R&D, Regulatory, Legal, and Finance to ensure a fit for purpose innovation process and future pipeline.

THE IDEAL CANDIDATE

The ideal candidate brings a growth mindset, with the ability to navigate ambiguity, synthesize insights into actionable opportunities, and balance long-term innovation with near-term business priorities.  Effective communication skills are paramount with comfort working in a high-performance, fast-paced team with people of diverse backgrounds.

To be successful in this role you will have:

• Proven experience in innovation, portfolio management, or consulting within the CPG or wellness industry, with a track record of creating successful innovation strategies and product launches.
• Experience in upstream innovation preferred, ability to navigate white space and ambiguity with demonstrated success in shaping strategies for new demand spaces is required.
• Expertise in managing innovation processes (opportunity space through commercialization), with experience applying agile methodologies.
• Ability to translate complex consumer, market, and scientific inputs into clear opportunity spaces, strategic concepts, and consumer-relevant value propositions.
• Demonstrated portfolio thinking: Understands how initiatives connect to broader business goals and priorities accordingly.
• Strong analytical skills with experience leveraging consumer insights and market data to develop actionable product opportunities.
• Strong financial acumen for building and presenting robust business cases for new products.
• Experience leading and influencing cross-functional teams and stakeholders.
• Strong communication and presentation skills, with the ability to clearly articulate complex strategic concepts.

In order to take on these challenges, you MUST have:

• Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry.
• Requires a four-year college or university degree or its equivalent. An MBA is preferred.
• Requires a minimum of 4 years’ experience post-MBA or 7 years post college, with a minimum of 2 years in innovation-related roles.
• Ability to be onsite three days a week for hybrid schedule of Tuesdays, Wednesdays, and Thursdays in the office in West Hills, CA.

WHY THIS ROLE MATTERS

This role is critical to building and maintaining a disciplined, insight-driven upstream innovation pipeline that enables Nature Made to identify future growth opportunities, prioritize investment decisions, and deliver sustained long-term growth.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

SALARY RANGE

National Target Base Pay Range: $100,000.00 - $166,000.00. The salary range for this position is based on national standards. For candidates in California and New York metro the Target Base Pay Range is $110,000 - $184,000, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws. 

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment.  Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.  

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal opportunity employer.  We prohibit employment discrimination and harassment based on race, color, religion, age, sex, sexual orientation, gender, national origin, and any other basis protected by state and federal law.  Pharmavite recruits, hires, employs, trains, promotes, and compensates individuals solely based on job-related qualifications and abilities.

Pharmavite also provides reasonable accommodation to qualified individuals with disabilities or based on a sincerely held religious belief, in accordance with applicable laws. If you need to inquire about an accommodation to complete the application process, please email [email protected].

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].

DISCLOSURE:

Any misrepresentations or false statements during the application process, including regarding U.S. work authorization and/or the need for immigration sponsorship or support, may result in the rejection of candidacy or the termination of employment.