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Flashfood

Mobile marketplace for discounted surplus groceries

Director of Communications

PR & CommunicationsConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • Deep expertise shaping corporate narratives for high-growth companies, ideally in consumer, technology, or marketplace-driven industries.
  • At least 8 years of experience across some combination of media relations, executive visibility, creator relations, government affairs, internal communications, and social impact.
  • Strong earned media experience and a track record of landing stories in a variety of media outlets.
  • Extensive experience working across earned media, influencer, editorial, and event-driven communications.
  • Strong judgment in decision-making around high-stakes external activity.
  • Problem-solving ability and ability to navigate ambiguity.
  • Ability to execute and deliver results in a fast-paced environment.
  • Effective communication and collaboration skills.
  • High level of ownership and accountability.
  • Comfort working cross-functionally and balancing competing priorities.
  • Data-driven mindset, including ability to define success, measure performance, and adjust based on impact.

Responsibilities

  • Drive Flashfood’s external narrative and overall perception using press, creators and influencers, podcasts, and partners such as NGOs.
  • Lead media relations, creator relations, government affairs and NGO outreach, industry relations, internal communications, and social impact.
  • Partner with Marketing to produce campaigns showcasing the brand’s impact and turn announcements and activity into storytelling opportunities.
  • Partner with teams across the company, including Product, to identify storytelling opportunities that drive the business forward.
  • Create and execute an executive visibility strategy, positioning key executives in press, industry events, and other channels.
  • Develop an ongoing slate of consumer public-relations stories to keep Flashfood topical among key opinion leaders and broaden media coverage.
  • Build a creator-relations strategy with third-party creators and influencers to tell brand stories that attract new audiences and retain current ones.
  • Build and nurture relationships with traditional media and new media to land stories that advance the brand.
  • Lead relationships with relevant government entities and NGOs to elevate the brand and its impact on food waste reduction.
  • Partner with People on the internal communications strategy and approach.
  • Lead assembly and dissemination of the annual Impact Report.
  • Partner with the public relations agency by briefing and guiding it effectively.

Desired Qualifications

  • Experience in product communications.
  • Experience working across both the United States and Canadian markets.
  • Experience working with or for a two-sided marketplace.
  • Experience leveraging artificial intelligence tools and strategies to boost performance.

About the Company

Flashfood

Mobile marketplace for discounted surplus groceries

Flashfood is a mobile-first marketplace that helps grocery chains move surplus food before it expires. Stores list discounted perishable items in the app, shoppers browse deals, pay in-app, and pick up at a designated Flashfood Zone in-store the same day. It earns revenue by taking a commission on each transaction and partners with major retailers across North America. Its goal is to reduce food waste by diverting near-expiry inventory to consumers and helping grocers recover revenue from items that would otherwise be discarded.

Company size
51-200
Company stage
Series A
Total funding
$12.4M
Headquarters
Toronto, Canada
Founded
2016

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