Gentiva
In-home hospice, palliative, and health services
Associate Healthcare Care Consultant
+ 401(k) company match
Requires travel within the assigned territory.
About the job
- A bachelor's degree is preferred, or an equivalent combination of education and experience.
- Strong communication, interpersonal, and relationship-building skills are required.
- Ability to learn consultative sales techniques and apply coaching feedback is required.
- Proficiency with Microsoft Office and other business technology tools is required.
- A valid driver's license, reliable transportation, and ability to travel within the assigned territory are required.
- The employee must meet applicable state-specific requirements.
- The employee must satisfy the requirements of this safety-sensitive position.
- Learn and apply the organization's consultative selling process through field training, coaching, and guided customer interactions.
- Support the development and maintenance of professional relationships with physicians, discharge planners, social workers, senior living communities, skilled nursing facilities, and other healthcare referral partners.
- Accompany senior sales representatives on customer visits to learn account management and referral development techniques.
- Assist with identifying opportunities to strengthen referral relationships and increase community awareness.
- Participate in customer follow-up activities to ensure service and responsiveness.
- Support community education efforts by participating in presentations, health fairs, networking events, and educational programs.
- Help educate referral sources, patients, families, and community partners on hospice services and the organization's value proposition.
- Assist with planning and coordinating outreach activities designed to increase community awareness and engagement.
- Represent the organization professionally at community and business events.
- Assist in executing territory and account development plans under the guidance of sales leadership.
- Support efforts to achieve referral and admission growth objectives through daily activity and relationship-building initiatives.
- Maintain accurate records of customer interactions, opportunities, and market intelligence within company systems.
- Participate in regular territory reviews and business planning discussions.
- Build working relationships with clinical, operational, and admissions teams to support a positive customer experience.
- Collaborate with internal stakeholders to support patient access and referral coordination.
- Participate in team meetings, training programs, and professional development activities.
- Adhere to company policies, procedures, compliance standards, and regulatory requirements.
- Complete required compliance and annual training programs.
- Represent the organization's mission, vision, and values in all interactions.
- Perform other duties as assigned.
- Previous internship, customer service, healthcare, recruiting, hospitality, retail sales, or business development experience.
- Exposure to healthcare, senior care, hospice, home health, or related industries.
- Demonstrated leadership experience through work, athletics, student organizations, or volunteer activities.
About the company
Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
2004
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Simplify's Take
What believers are saying
- Humana agreed in June 2026 to sell its remaining Gentiva stake for $900 million.
- Gentiva signed the Addus Personal Care divestiture, sharpening focus on hospice and home health.
- CMS included Gentiva facilities in FY2026 hospice compliance lists, sustaining Medicare visibility.
What critics are saying
- The 2024 DOJ settlement imposed $19.4 million over ineligible hospice claims and kickbacks.
- Another False Claims Act case triggers payer exclusions and cripples growth.
- Hospice reimbursement scrutiny and survey risk threaten margins if CMS tightens enforcement in 2027.
What makes Gentiva unique
- Gentiva runs 317 hospice locations across 35 states, with Texas and North Carolina anchors.
- Its hospice, palliative, and home health mix spans end-of-life through recovery care.
- The 2023 ProMedica integration added 4,000 employees and expanded the Heartland footprint.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Professional Development Budget
Life Insurance
Disability Insurance
Commuter Benefits
Pet Insurance
Company News
Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...