B2B Custom Recruiting Agent
Dynata
B2B Custom Recruiting Agent
Dynata
Market research data platform for advertising
Responsibilities
The B2B Custom Recruiting team is responsible for identifying contacts for and conducting qualitative research interviews with high-level B2B respondents in hard to target positions and industries. Primary responsibilities include:
Experience/Qualifications
Dynata is a global data platform that supports market research and advertising solutions. It helps brands connect with audiences by offering services from survey design and recruitment to data analysis and audience activation. The platform automates the marketing continuum by enabling clients to target audiences, integrate data, activate campaigns, measure results, and visualize insights. Revenue comes from subscriptions, custom research projects, and data analytics services. Key differences include Dynata’s large global reach and its end-to-end capabilities, tying together survey expertise with data analytics and campaign activation in a single platform rather than offering only standalone tools. This integrated approach helps clients obtain actionable insights and optimize marketing strategies across the entire customer journey. The company’s goal is to provide decision-ready market insights and measurable advertising effectiveness that drive business growth for its clients.
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