Assistant Manager-Marketing - Product

Job Location:

The Parq Building



Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.

Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

Responsible for developing and launching all Burger King product innovations, which will result in the fulfillment of planned sales and profit objectives to ensure long-term optimum growth for the brand.

Main Responsibilities:

• Initiate R&D innovation which results in the development of new products to support marketing program/ promotion to deliver 100% customer satisfaction and achieve company’s business goals.
• Lead new product development projects from concept to full launch which includes but not limited to developing product recipe, ingredients, sourcing suppliers, approving suppliers, selecting equipments,  developing ops procedure and manuals.
• Collaborate and lead cross functional team to reach project objectives includes but not limted to Marketing, Operations, Finance, SCM,  and QA. Able to manage multiple projects and priorities, and work independently.
• Maintain good working relationship and coordination with Operations team, Finance team and Supply Chain Management team with a view to ensuring proper implementation of new products consistent with the company’s short and long terms sales and profit growth objectives.
• Applies basic food science knowledge in ingredient functionality and process technology to develop new or improve existing products.
• Monitor and follow up performance of new products launched both sales and quality, anticipates and analyzes causes affecting performance, and provide recommendation to Management and Operations to improve its performance.
• Work with Purchasing team and Finance to conduct value analysis and ensure favorable Cost of Goods ratio to sales through cost implement project. Continue to track competitor and pricing analysis and try to position our product at the accessible price to consumers.
• Prepare related reports on regular basis Weekly, Monthly, Quarterly and Annually to Marketing Director, Management and Operations Team.
• Responsible for pre & post analysis of all new products launch and report to Marketing Director, Management and Operations Team.
• Provide sales forecast of new products launch for purchasing department to insure effective stock management.
• Demonstrates ability to understand and lead application of consumer research and experimental design (taste test verification).
• Show good communication skills both verbal and written, including timely and accurate documentation of work cascading to related parties to launch new products effectively at store level.
• Perform other duties as assigned by supervisor.

Job Qualifications:

• At least a Bachelor’s Degree in Food Science or any related fields with certified training experience of light food products from credible institutes.

• Minimum 5 years of experience in food innovation or new product development plus solid marketing knowledge.

• Experience in QSR & Restaurant chains is preferable.

• Proficiency in English communication and presentation skills.

• Strong in innovative, Drive for result, familiar with a fast-paced working environment.

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