CHAGEE

Global fresh milk tea franchise

DTC Manager - Membership & Loyalty

Growth MarketingConfirmed live in the last 24 hours

Full-timeHo Chi Minh City, VietnamNo salary listedIn-person

About the Job

Requirements

Strong knowledge of direct-to-consumer operations, membership management, and private domain management.
Experience managing operations in a digital business environment.
Fluency in English and Vietnamese.

Responsibilities

Manage and optimize direct-to-consumer channel operations to enhance the customer journey across all touchpoints.
Oversee membership programs and drive member engagement and satisfaction through targeted customer relationship management initiatives and programs.
Identify and implement process improvements to enhance operational efficiency and effectiveness.
Use data analytics to monitor and analyze operational performance, user behavior, and engagement metrics, and provide insights for continuous improvement.
Work closely with the regional user operations lead and cross-functional teams to roll out campaigns.
Ensure a seamless and consistent customer experience across direct-to-consumer channels, addressing issues promptly and effectively.
Ensure compliance with all relevant regulations and standards across operations.

The Vietnam DTC (Direct-to-Consumer) Operations Manager will be responsible for managing the CHAGEE APP channel operations, member operations, and private domain operations for Chagee VN's direct-to-consumer initiatives. This role involves optimizing operational processes, enhancing user engagement, and ensuring seamless integration between online and offline channels. The ideal candidate will drive operational excellence and support the strategic objectives of the user operations department.

Key Responsibilities

Channel Operations: Manage and optimize DTC channel operations, ensuring efficient and effective processes that enhance the customer journey across all touchpoints.
Member Operations: Oversee the management of membership programs, ensuring member engagement and satisfaction through targeted CRM initiatives and programs.
Process Optimization: Identify and implement process improvements to enhance operational efficiency and effectiveness.
Data Analysis: Utilize data analytics to monitor and analyze operational performance, user behavior, and engagement metrics, providing insights for continuous improvement.
Collaboration: Work closely with the regional UO lead and cross-functional teams to roll out campaigns
Customer Experience: Ensure a seamless and consistent customer experience across all DTC channels, addressing issues promptly and effectively.
Compliance: Ensure compliance with all relevant regulations and standards across operations.

Qualification

Strong knowledge of DTC operations, membership management, and private domain management.
Excellent analytical and problem-solving skills.
Outstanding communication and organizational skills.
High degree of accuracy and attention to detail.
Proven ability to manage multiple tasks and deadlines.
Experience in managing operations in a digital business environment.
Fluent in English and Vietnamese Language

About the Company

CHAGEE

Global fresh milk tea franchise

CHAGEE is a global tea brand focused on fresh milk tea in modern teahouses. It uses a franchise model called '1+1+9+N': nine stores are tested directly before inviting unlimited franchisees, and it now operates over 6,400 teahouses worldwide. The core product blends fresh whole-leaf tea with fresh milk, supported by automated machines and a digital operations system to ensure fast, consistent service, along with transparent nutrition information for customers. The company aims to scale its model globally, maintain product quality and nutrition transparency, and become a leading global player in modern tea houses, with a Nasdaq listing under the ticker CHA.

Company size: 51-200
Company stage: IPO
Headquarters: Irvine, CA
Founded: 2017

Recently Posted Jobs

Explore more opportunities at CHAGEE

See more jobs