Turo is a peer-to-peer car sharing platform that lets private car owners rent out their vehicles to others. Owners list their cars with set prices and availability, and renters browse listings to book a vehicle for a chosen period. The platform handles the payment, insurance coverage, and customer support, making the transaction smooth for both sides. Turo earns revenue by taking a percentage of each rental and offering optional premium insurance packages. The service differentiates itself with a wide range of vehicles, from everyday cars to luxury and specialty options, and by providing a convenient, community-driven alternative to traditional car rentals. Its goal is to connect owners with people who need temporary car access, making car sharing a flexible and cost-effective option within the sharing economy.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Francisco, California
Founded
2009
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