Vice President Marketing

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About the Role

Updater is seeking a strategic, commercially minded Vice President of Marketing to lead our next stage of growth. This is a unique leadership opportunity spanning two distinct disciplines: B2B SaaS enterprise platform marketing and large-scale D2C consumer acquisition.

You’ll shape how enterprise customers understand and adopt Updater’s technology while leading large-scale consumer acquisition programs that convert demand into orders. We’re looking for a leader who brings deep expertise across both disciplines and can connect them to a cohesive growth strategy.

Reporting to the Chief Revenue Officer, you’ll lead marketing strategy and execution across product marketing, performance marketing, go-to-market, user engagement, brand, and marketing operations. You’ll inherit an established, high-performing team and significant marketing investments, with the opportunity to elevate our market position and accelerate growth.

You’ll also partner closely with Updater’s current VP of Marketing, who will remain actively involved in the business as a strategic partner, providing continuity, context, and support as you establish the strategy and priorities for the team. We’re looking for someone who can simplify our narrative, make smart investment decisions, inspire a talented team, and deliver meaningful business results.

Key Responsibilities

Product Marketing & Go-to-Market

• Turn our products and technology into compelling stories, clear value propositions, and effective sales strategies.
• Partner with Product to bring new offerings to market, drive adoption, and identify growth opportunities.
• Drive marketing strategies that contribute to pipeline, bookings, customer growth, and retention.

Performance Marketing

• Lead a high-performing performance marketing team responsible for strategy and execution across paid acquisition, digital channels, and conversion optimization, overseeing large annual marketing budgets.
• Provide strategic direction, remove obstacles, and drive accountability for acquisition economics, conversion rates, and return on marketing investment to deliver efficient, sustainable growth.
• Empower the team to identify, test, and scale new channels, strategies, and opportunities to increase consumer acquisition and orders.

Brand & Market Leadership

• Shape how Updater shows up in the market, building a clear, differentiated brand and establishing our leadership in the commerce industry.
• Lead corporate communications, thought leadership, brand strategy, and PR to grow awareness, credibility, and market presence.

Team Leadership & Marketing Excellence

• Lead and elevate an established, high-performing team, fostering creativity, ownership, collaboration, and accountability.
• Set clear priorities and oversee marketing operations, resources, and performance to maximize the team’s impact.

Requirements

• 12+ years of progressive marketing experience, including significant leadership experience within a SaaS, technology platform, marketplace, or similarly complex business.
• Proven track record of developing and executing marketing strategies that drive measurable revenue growth, customer acquisition, and market expansion.
• Deep expertise in product marketing and go-to-market strategy, including positioning complex products, launching new offerings, and supporting enterprise sales.
• Strong performance marketing background, with experience overseeing paid acquisition, conversion optimization, customer acquisition economics, and significant marketing budgets.
• Demonstrated experience leading both B2B SaaS or enterprise platform marketing and large-scale D2C consumer acquisition, with a strong understanding of the distinct strategies, channels, and economics of each.
• Demonstrated experience leading multidisciplinary marketing teams, developing senior talent, and managing substantial resources and investments.
• Strong financial and commercial acumen, with the ability to evaluate marketing ROI, optimize budget allocation, and connect marketing performance to business outcomes.
• Exceptional strategic thinking and communication skills, with the ability to translate complex technology and business objectives into compelling market positioning and actionable growth strategies.
• Strong executive presence and influencing skills, with experience partnering across Product, Sales, Finance, and executive leadership.
• Empathetic, pragmatic, and collaborative leadership style, with a hands-on approach and ability to thrive in a fast-paced, evolving environment.
• Experience working with remote-first teams distributed across multiple time zones.
• Experience with B2B2C business models, marketplaces, embedded commerce, or partner-driven consumer acquisition is a plus.
• Drive the adoption and integration of Generative AI and emerging AI-driven commerce capabilities across the marketing organization, identifying opportunities to improve team productivity, accelerate innovation, and drive customer acquisition and growth.

Compensation

The annual base salary range for this position is$240,000 - $270,000 annually. Factors that may affect compensation within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.