Bidease

Bidease

Performance-based programmatic mobile advertising platform

Senior Manager - Publisher Partnerships

Full-TimePosted on 7/17/2026
$110k - $170k/yr
Senior
United States
In Person

Residency in United States; in-person meetings and travel to events may be required.

About the job

Requirements
  • Strong existing relationships with mobile app publishers, game studios, and developers.
  • Solid understanding of SDK monetization, mediation, waterfalls, bidding, ad quality, and app-ads.txt.
  • Familiarity with privacy and compliance requirements in mobile advertising.
  • Ability to run a full commercial cycle independently, from prospecting through contract execution.
  • Comfort working cross-functionally with Product, Engineering, Account Management, Ad Ops, Legal, and Finance.
  • Strong negotiation skills across revenue share, payment terms, and commercial contract structures.
  • Excellent CRM discipline and pipeline forecasting habits.
  • Willingness to travel for industry events and in-person partner meetings.
Responsibilities
  • Build and manage a pipeline of mobile app publishers, game studios, and developers for Bidease SDK adoption
  • Source, qualify, pitch, negotiate, and close new SDK supply partnerships — owning the full cycle from prospecting to integration handoff
  • Educate publishers on Bidease's SDK value proposition — demand access, yield uplift, fill, eCPM, latency, formats, and reporting
  • Develop account-specific monetization proposals using publisher traffic, DAU, geo mix, ad formats, current stack, and revenue opportunity
  • Partner with Product and Engineering to address publisher SDK questions, integration blockers, mediation and privacy requirements, and technical documentation needs
  • Coordinate with Account Management and Technical Account Management to ensure signed publishers successfully launch and scale
  • Maintain accurate CRM records, pipeline forecasts, deal stages, close probability, and expected revenue contribution
  • Negotiate commercial terms, including revenue share, payment terms, exclusivity if applicable, SDK placement, format access, reporting obligations, and performance expectations
  • Work with Legal and Finance to move contracts through review and approval
  • Track market trends across mobile SDK monetization, mediation, bidding, Google bidding certification, ad quality, app-ads.txt, privacy, and publisher yield strategies
  • Represent Bidease at industry events and build senior relationships with publisher founders, monetization leads, product leaders, and ad operations teams
  • Provide internal feedback on publisher objections, competitive positioning, pricing, product gaps, and integration requirements
  • Meet or exceed quarterly and annual goals for signed publishers, live SDK integrations, revenue-generating supply, and pipeline creation

About the company

Bidease is a demand-side platform for mobile advertising that helps brands and app developers acquire users who are likely to take valuable actions after install. It uses a proprietary ML-powered platform to automate real-time bidding across mobile ad exchanges, targeting users who fit a client’s profile and optimizing for outcomes. The company operates on a performance-based model, often absorbing initial media costs and charging only when KPIs like CPA or CPI are met, with strong emphasis on transparency through reporting. Its goal is to deliver measurable ROI for advertisers by scaling user acquisition efficiently in the global mobile ecosystem.

Company Size

51-200

Company Stage

Seed

Total Funding

$5.9M

Headquarters

New York City, New York

Founded

2016

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Simplify's Take

What believers are saying

  • Bidease reported the 2026 GCC market grew 4.5x faster in revenue than installs.
  • Dennis Mink became CMO in August 2024, strengthening demand generation and brand.
  • Bidease expanded into Dubai and Seoul, widening access to MENA and Korea clients.

What critics are saying

  • Google and Apple privacy changes keep squeezing mobile attribution and bidding efficiency in 2025.
  • AppLovin, Moloco, and Liftoff pressure Bidease on performance DSP deals globally.
  • If mobile UA budgets shift into walled gardens, Bidease's independent DSP model weakens.

What makes Bidease unique

  • AppsFlyer named Bidease a Premier Partner in April 2025.
  • Bidease sells a transparent DSP with machine-learning optimization and first-party data.
  • Bidease publishes proprietary market reports with Sensor Tower, including the 2026 MENA study.

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Benefits

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

401(k) Retirement Plan

Wellness Program

Flexible Work Hours

Hybrid Work Options

Phone/Internet Stipend

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-3%

2 year growth

-5%
Bidtellect
Apr 8th, 2025
Elevating Programmatic: Bidease is Now an AppsFlyer Premier Partner

Elevating programmatic: Bidease is now an AppsFlyer Premier Partner.

PR Newswire
Aug 28th, 2024
Bidease Welcomes Dennis Mink as New Chief Marketing Officer

NEW YORK, Aug. 28, 2024 /PRNewswire-PRWeb/ - Bidease, a leading programmatic advertising platform, is excited to announce the appointment of Dennis Mink as Chief Marketing Officer (CMO).

The Business Gazette
May 22nd, 2023
AdTech Leader Bidease Welcomes Ross Barasch as VP of Innovation | The Business Gazette Online

Bidease, a leading mobile AdTech company, has announced that Ross Barasch is joining it as Vice President of Innovation.

PR Newswire
May 2nd, 2023
Bidease Expands Executive Team With Betty Wan As Vp Of Partnerships

NEW YORK, May 2, 2023 /PRNewswire/ -- Bidease , a leading mobile AdTech company, has announced that Betty Wan is joining it as Vice President of Partnerships.In this role, Betty Wan will be responsible for supporting Bidease's growth globally by building and growing solid partnerships in the mobile ecosystem, including SSPs, MMPs, DMPs, BI tools, and others. She will oversee third-party relationships through the entire partnership cycle, ensuring that Bidease's partners are well-supported and their needs are met.Betty's extensive background in the AdTech industry spans over a decade, most recently serving as Head of Business Development and Partnerships at Liftoff Mobile. Her expertise in mobile advertising will be invaluable to Bidease as we continue to expand our inventory footprint and platform partnerships."I'm excited to join Bidease, where I can leverage my experience in partnerships within the mobile ecosystem to help the company deliver fully transparent and value-driven technology solutions that help achieve customer success. As part of this mission, I look forward to building and nurturing strong relationships with our top ecosystem partners," said Wan.Founded in the USA in 2016 and named one of America's most innovative companies by Fortune in 2023, Bidease is well-positioned to capitalize on the tremendous growth opportunities in the market and provide exceptional service to their clients and partners.About BideaseBidease is a fully transparent demand-side platform for mobile marketers. Its risk-free programmatic performance solutions help the world's biggest brands achieve their performance advertising goals.Using a combination of proprietary programmatic advertising technology, machine learning, and first-party data, they optimize campaigns across all major mobile formats for desired post-install behaviours at no risk to their clients' bottom line.The company is on a mission to bring fully transparent, value-driven advertising to the mobile world.To learn more, visit https://bidease.com/ .SOURCE Bidease

MarTech360
Apr 20th, 2023
Bidease Welcomes a Seasoned Sales Executive to Lead its Growth Strategy in the Americas Region

Bidease, a leading mobile AdTech company, is pleased to announce the appointment of Michele Webb as its Head of Sales, Americas.

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