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HoYoverse

Immersive free-to-play gaming with purchases

Game Operations Specialist

Social Media Analytics +1Confirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • Be a current university student or recent graduate pursuing or holding a Bachelor's degree or higher.
  • Have professional working proficiency in either English or Mandarin.
  • Actively follow Japanese or Korean cultural markets.
  • Have a strong understanding of local gaming community dynamics and ecosystems.
  • Have a strong understanding of player behavior and current market trends in the gaming industry.

Responsibilities

  • Use community observation, surveys, in-depth interviews, and player sentiment analysis to understand preferences and needs in target regions.
  • Analyze player behavior and motivations within local cultural contexts.
  • Deliver regular reports with actionable, data-driven recommendations to the project team on product optimization, localization strategies, and operational decisions.
  • Manage day-to-day operations and foster engagement across global gaming communities, such as Discord.
  • Interact with players, aggregate user feedback, and analyze community discussions to identify shifts in player sentiment or potential public relations risks.
  • Build player relationships to support community growth, retention, and a sense of belonging.
  • Collaborate on beta testing initiatives for specific language regions, including managing tester access, facilitating player communications, and identifying potential localization or cultural sensitivities.
  • Provide actionable recommendations for cultural adaptation from a localized user perspective.

Desired Qualifications

  • Basic Mandarin communication skills are preferred to collaborate with Chinese-speaking development teams and stakeholders.
  • Proficiency in Japanese or Korean is a plus.
  • Familiarity with anime, comics, and games (ACG) culture is a plus.

About the Company

HoYoverse

Immersive free-to-play gaming with purchases

HoYoverse creates immersive virtual world experiences and a broad portfolio of digital entertainment. Its core offerings are free-to-play online games such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai Star Rail, which run on platforms worldwide and monetize via in-game purchases like character skins and upgrades. Beyond games, HoYoverse develops desktop software (N0va Desktop) and runs HoYoLAB, a community platform that connects players. The company also expands its universe through animations, comics, music, novels, and merchandise built around its game concepts. This approach differs from others by integrating a large, interconnected media ecosystem that spans games, software, community, and cross-media content. The goal is to grow a global, engaged audience by delivering rich storytelling and visual experiences across multiple formats while generating revenue through ongoing in-game spending and diversified digital products.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Indonesia
Founded
2022

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