Head of Brand
Jack Link's Meat Snacks
Head of Brand
Jack Link's Meat Snacks
Global leader in meat snack manufacturing
Make a difference by becoming part of the No. 1 protein snack manufacturer worldwide as Head of Brand (Jack Link's) at Link Snacks.
Our spacious and modern HQ is located in the vibrant Amsterdam, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.
This position is based in Amsterdam and you will be reporting to the Marketing Director EMEA.
The role forms part of the EMEA Marketing Leadership Team and works closely with Country Business Teams, Sales, Category Management, Revenue Growth Management, Supply Chain, Operations, and R&D to achieve ambitious growth targets while maintaining strong brand equity.
The Head of Brand Jack Link'sEMEA is responsible for leading the strategic development and profitable growth of the company's most premium and differentiated brands across the EMEA region. This role is accountable for developing and executing long-term brand strategy, driving penetration growth, building a strong innovation pipeline, and delivering best-in-class marketing execution across all consumer and customer touchpoints. To succed in this position you will:
Lead brand strategy & growth across EU markets
Deliver Brand Plans, Annual Marketing Plans, and market-specific growth initiatives.
Drive sustainable consumer penetration and profitable growth across all key markets.
Ensure alignment between brand strategy and commercial priorities.
Establish and maintain premium execution standards across packaging, communication, activation, shopper marketing, digital content, and retail execution.
Innovation & Portfolio Development: Partner closely with R&D, Operations, and Commercial teams to bring successful innovations to market.
Work closely with Country Business Teams to ensure successful local execution.
Team Leadership & Capability Building: Lead, coach, and develop a high-performing international team.
A critical success factor for this position is the ability to create, protect, and elevate a premium-quality brand experience. The successful candidate must ensure that every interaction with Jack Link's consistently reinforces quality, craftsmanship, authenticity, and premium value, from product and packaging to communication, innovation, digital content, shopper marketing, and in-store execution.
EU Citizenship and/or a valid work permit is required. Please note that relocation assistance is not available for this position. All applications must be submitted in English, as it is the company’s corporate language.
Our benefits
At Link Snacks, you’ll find a competitive compensation and benefits package that supports performance, flexibility, and employee well-being!
Equal Employment Opportunity Employer
Link Snacks provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.
Global leader in meat snack manufacturing
Jack Link's Protein Snacks makes and sells protein-rich, ready-to-eat meat snacks under multiple brands (Jack Link's, BiFi, Peperami, Minuets) in over 40 countries. Its products are meat-based, designed to satisfy hunger while providing protein. The company is family-owned with in-house production and a global brand portfolio, giving it direct control over quality and distribution across markets. Its goal is to feed the wild sides of consumers worldwide by delivering high-quality, tasty protein snacks through its brands and extensive distribution network.
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