Category Marketing Manager

🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

💻 Role

As a Marketing Manager at Whatnot, you will own the growth of a product category in Australia while helping shape how we scale multiple categories across the market. You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention. In this role, you will:

• Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot

• Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics

• Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth

• Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia

• Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market

👋 You

We’re looking for a marketer with the experience and drive to grow a product category in Australia, using influencer, paid, and event marketing as growth engines.

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

• Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results

• Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC

• Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale

• Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement

• Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights.

• Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves

• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG)

🎁 Benefits

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Please note: Whatnot will only contact you through official @whatnot.com email addresses. If you see an email impersonating a Whatnot recruiter, please disregard and report it as spam.

💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.