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Coupang

Sells goods online with its own overnight delivery

Data Analyst - Growth Marketing

Data AnalysisPosted on Nov 9
ContractSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher in statistics, economics, engineering, business, mathematics, computer science, or a related quantitative field is required.
  • At least 4 years of experience in business intelligence, data analytics, strategy planning, consulting, product analytics, growth analytics, or a related field is required.
  • Strong SQL skills are required to independently work with and extract large datasets.
  • The candidate must be able to structure ambiguous business problems and turn them into actionable insights.
  • A deep understanding of experimental design and performance measurement methods, including A/B testing, incrementality, uplift, attribution, and return on investment, is required.
  • The candidate must communicate analytical results through clear business storytelling and actionable recommendations.

Responsibilities

  • Identify growth opportunities and quantify their impact across categories, customers, and key business initiatives.
  • Conduct root cause analysis to identify key business growth drivers, changes in customer behavior, and operational trends.
  • Structure ambiguous business issues into rigorous analyses and develop actionable plans.
  • Deliver clear, data-driven insights that support business prioritization and key decisions.
  • Evaluate business impact and customer metrics by analyzing experiment results, including A/B tests, and growth projects.
  • Identify service optimization opportunities through customer-level and funnel-level analysis.
  • Interpret business performance rigorously using key metrics such as incrementality, uplift, attribution, baseline effect, and iROAS.
  • Support the development of analytical methodologies and measurement frameworks to improve measurement of growth initiatives and marketing effectiveness.
  • Build diagnostic frameworks, analytical assets, and best practices for use across business organizations.
  • Build and operate an AI-based knowledge repository that captures business context, historical learnings, and analytical methodologies.
  • Connect insights across customer, marketing, seller, catalog, search, inventory, and operations data to accelerate organizational learning.
  • Improve analytics productivity across the organization through automation, documentation, and self-service analytics environments.

Desired Qualifications

  • Practical experience in e-commerce, marketplaces, retail, digital marketing, or the technology industry is preferred.
  • Practical experience with customer journey analysis, attribution, marketing measurement, or funnel analytics is preferred.
  • Experience using AI-based analytical workflows, knowledge management tools, or LLM-based productivity solutions is preferred.
  • Experience using Python, R, or similar tools for data analysis and automation is preferred.

About the Company

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Coupang

Sells goods online with its own overnight delivery

Coupang runs one of South Korea's largest online stores, selling groceries, electronics, household goods and fashion to consumers and small businesses. Rather than relying on outside carriers, it delivers most orders through its own warehouses and drivers, and its Rocket Delivery service brings millions of items to doorsteps overnight or the same day. Shoppers order through the Coupang app or website, and the company earns money from its own retail sales, commissions and fulfillment fees from outside sellers, and a paid membership. Coupang was founded in Seoul in 2010 and is headquartered in Seattle, with most of its operations and staff in South Korea.

Company size
10,001+
Company stage
IPO
Headquarters
Seattle, WA
Founded
2010

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