E

Equifax

Credit reporting data analytics and risk

Experience Marketing Specialist

Full-Time
No salary listed
Senior
Bachelor's
Atlanta, GA, USA
HybridFour in-office days per week, Monday through Thursday; Friday is remote-flexible.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A college degree in Marketing or a related field.
  • At least 7 years of progressive marketing experience, including a background in business-to-business marketing.
  • Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization.
  • A customer-first approach to projects and interactions.
  • Effective written and verbal communication and presentation skills to influence internal and external stakeholders.
  • Verified project management skills and proficiency with project management tools, with the ability to plan, manage, and complete complex projects on time.
  • Ability to travel approximately 25% of the time.
Responsibilities
  • Support the development and execution of a comprehensive experience marketing strategy that impacts customer engagement, brand advocacy, and revenue growth.
  • Help define, own, and track key performance indicators for experience marketing initiatives, aligned with USIS business objectives.
  • Work with go-to-market and vertical activation teams to create narratives and customer experience materials, including customer emails, event signage, and presentations, that communicate the value proposition of Equifax solutions.
  • Develop and manage promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive user experience from first touch through conversion.
  • Partner with Sales, Marketing, and Product teams to develop and execute strategic, integrated marketing campaigns with a unified message.
  • Use customer research and competitive insights to improve the customer experience and inform future strategy.
  • Lead event logistics throughout the planning lifecycle to maximize customer engagement.
  • Partner with Customer Insights to design feedback mechanisms that provide go-to-market and Product teams with insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders.
Desired Qualifications
  • Experience working in a highly matrixed organization.
  • Global marketing experience.
  • Ability to manage and implement change effectively.
  • Excellent written and verbal communication skills, with sensitivity to diverse audiences, including internal and external groups of varying sizes.

About the company

Equifax is a global data, analytics, and technology company that provides credit information and related services to businesses, governments, and consumers. It collects and analyzes large amounts of data to generate insights used for credit reporting, risk management, fraud detection, and identity verification. The company uses its Equifax Cloud to combine data with advanced analytics and machine learning, delivering credit reports, risk assessments, and global market insights to help clients make smarter decisions and improve customer experiences. Compared with competitors, Equifax emphasizes its large, differentiated data assets and integrated analytics platform to offer comprehensive, end-to-end solutions for credit and risk management. Its goal is to help clients assess credit risk, detect fraud, and explore opportunities more confidently in a changing financial landscape.

Company Size

10,001+

Company Stage

IPO

Headquarters

Atlanta, Georgia

Founded

1899

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Simplify's Take

What believers are saying

  • Q2 2026 revenue rose 11% to $1.7 billion, with U.S. mortgage up 25%.
  • Equifax doubled its 2026-2028 AI cost-reduction target to $150 million on July 21, 2026.
  • Nationwide's six-million-user credit-score integration expands Equifax consumer visibility and engagement.

What critics are saying

  • FHFA's October 2026 bi-merge move can cut Equifax mortgage pulls almost immediately.
  • Bill Pulte called Equifax and peers 'overcharging Americans' on September 4, 2026.
  • The Bradberry settlement and FCRA scrutiny reinforce recurring accuracy risk and compliance drag.

What makes Equifax unique

  • Equifax's proprietary consumer and workforce data still powers mortgage, fraud, and identity decisions.
  • Equifax Cloud and AI-driven analytics underpin faster scoring, verification, and workflow automation.
  • The 2026 Círculo de Crédito acquisition expands Equifax's Latin American data moat.

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Benefits

  • Health Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Hybrid Work Options
  • Discounted Gym Memberships
  • Employee Stock Purchase Plan
  • Mental Health Support

Growth & Insights and Company News

6 month growth

7%

1 year growth

7%

2 year growth

7%
TechRseries
Oct 23rd, 2026
Brightmine launches Dynamic Pay Data to strengthen salary benchmarking.

Brightmine launches Dynamic Pay Data to strengthen salary benchmarking. New capability helps HR leaders keep up with pay transparency changes and fast-moving labor markets. As pay transparency requirements expand across the U.S. and labor markets continue to shift, employers are facing greater pressure to explain how pay decisions are made. Brightmine announced the launch of Dynamic Pay Data, a new capability designed to help HR and reward leaders strengthen salary benchmarking. The launch exemplifies how Brightmine is working with Equifax to bring more evidence-based intelligence to complex HR decisions. Helping employers keep pace with changing pay markets Employers need salary benchmarks that reflect changing roles, locations and market conditions. Dynamic Pay Data is designed for total rewards leaders and HR leaders responsible for setting, reviewing and monitoring pay, helping them compare compensation across locations, industries and roles using reportable benchmarks informed by employer-reported payroll data from Equifax and Brightmine reward market expertise. The data is aggregated, anonymized and standardized for greater consistency and to help HR teams create better informed, more up-to-date compensation structures. Bringing trusted intelligence into reward decisions Applied to salary benchmarking, Dynamic Pay Data helps employers move beyond static market snapshots towards a clearer view of how pay is changing. The U.S. solution provides broad labor market coverage, including data representing more than 25% of the U.S. labor market. Data is refreshed up to 12 times per year and benchmarks are designed to be no more than four months old, subject to a 90-day compliance maturity period for payroll data. HR and reward teams can access more timely benchmarks without participating in traditional annual salary surveys. "Pay decisions are becoming harder to make and harder to explain," said Emily Mackenzie, AVP Market Planning & Product, at Brightmine. "Employers need intelligence that helps them understand what is changing in the market and make decisions with greater confidence. Dynamic Pay Data applies that approach to salary benchmarking, helping customers bring a more current evidence base to compensation decisions." "HR leaders face increasing pressure to navigate fast-moving market expectations while making compensation decisions that are fairer and more competitive," said Jeff Wagner, Vice President of Business Development for Equifax Workforce Solutions. "Dynamic Pay Data brings together fresher, more comprehensive, and verified data with job classification algorithms, which may help organizations better attract and retain talent with more confidence." [To share your insights with us, please write to [email protected]]

Yahoo Finance
Oct 20th, 2026
Equifax Q3 revenue rises 10% to $1.693B, but mortgage slump cuts 2026 outlook; $750M Circulo deal

Equifax reported third-quarter 2026 revenue of $1.693 billion, up 10%, slightly below its July guidance midpoint. A $20 million hit from the US mortgage market, where higher rates cut activity in September, explained the shortfall. Adjusted earnings per share rose 11% to $2.26, above the high end of guidance. EBITDA margins excluding FICO grew 130 basis points, helped by AI productivity and cost control. Equifax also agreed to buy Circulo for $750 million in enterprise value. The target's revenue rose 24% over the last 12 months, with 47% EBITDA margins, and the deal is expected to close in the fourth quarter. For 2026, the company expects revenue of $6.661 billion at the midpoint and adjusted EPS of $8.50. It cut its US mortgage revenue outlook by about $80 million.

Yahoo Finance
Oct 20th, 2026
Equifax Q3 revenue rises 10% to $1.69B, but mortgage slump cuts outlook; $750M Mexico deal planned

Equifax beat its third-quarter adjusted earnings per share guidance, reporting revenue of $1.693 billion, up 10%, and adjusted EPS of $2.26, up 11%. Growth in diversified markets and cost controls offset a sharp late-quarter drop in US mortgage activity. Higher mortgage rates hurt the outlook. Equifax expects full-year US mortgage revenue to be about $80 million below its July forecast, and 2027 mortgage transactions to fall by a high-single-digit percentage. The company plans to close its $750 million acquisition of Mexico's Círculo de Crédito in the fourth quarter. It raised its 2026 EBITDA margin expansion outlook to 100 basis points from 75, and has returned about $850 million to shareholders this year.

Yahoo Finance
Oct 20th, 2026
Equifax lands $550M in government contracts as AI lifts profit outlook

Equifax raised its full-year profit guidance on its third-quarter earnings call on October 20, 2026, citing efficiency gains from artificial intelligence (AI) tools. Revenue from its diversified markets grew 8% year over year. Its workforce verification unit has signed state agency deals worth over $550 million in annual contract value this year. They supply income and employment data, mainly for the Supplemental Nutrition Assistance Program and Centers for Medicare & Medicaid Services. About 2,000 mortgage lenders now use VantageScore, up sevenfold since April, after policy changes by the Federal Housing Finance Agency (FHFA). Management said a mortgage recovery could add $700 million of incremental margin.

PR Newswire
Oct 20th, 2026
Equifax Q3 revenue rises 10% to $1.693B despite weak US mortgage market, cuts 2026 guidance

Equifax reported third-quarter 2026 revenue of $1.693 billion, up 10% from a year earlier. Net income attributable to Equifax rose 32% to $211.7 million, and diluted earnings per share (EPS) climbed 39% to $1.79. Diversified Markets revenue grew 8%, helped by a record new product vitality index of over 17%. US Mortgage revenue rose 15%, though the company said the market weakened sharply in the second half of the quarter as rates rose. Equifax returned $158 million to shareholders through $92 million in share buybacks and $66 million in dividends. It cut full-year revenue guidance at the midpoint to $6.661 billion, citing the weaker mortgage market. Adjusted EPS guidance is $8.50, down $0.04. The Círculo de Crédito acquisition is expected to close in the fourth quarter.