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Kyra

Tech-driven influencer marketing for Gen-Z brands

Senior Campaign Manager - Freelance

Brand & Creative MarketingConfirmed live in the last 24 hours
ContractRemote in USANo salary listed

About the Job

Requirements

  • At least 5 years of experience in influencer marketing, talent management, or campaign management.
  • A solid grasp of how influencer campaigns run end to end.
  • Hands-on experience with influencer marketing platforms for discovery, outreach, and reporting.
  • Experience negotiating with and contracting creators, including usage rights.
  • Some client-facing experience, ideally with enterprise brands.
  • Campaign experience and strong U.S. cultural knowledge in sports betting and fantasy.
  • Availability from 9am to 6pm Eastern Time, Monday to Friday, wherever based.
  • Applicants must be at least 21 and meet applicable state rules; a conflict-of-interest check for competitors is required.

Responsibilities

  • Own day-to-day delivery of campaigns, predominantly with one client.
  • Cast, negotiate with, and contract creators.
  • Keep clients updated on campaign progress and performance.
  • Meet agreed cost-per-view (CPV) or cost-per-mille (CPM) targets by monitoring reach and engagement and adjusting budgets or creators mid-campaign.
  • Negotiate rates within budget and support repeat creator partnerships.
  • Scope and cost additional client requests, such as a link in bio or a repost, before proceeding.
  • Create culturally relevant casting lists and identify new creators.
  • Translate campaign briefs into clear search filters.
  • Prepare creator briefs and scripts and review content to ensure it meets quality standards before client review.
  • Run campaigns in the platform, including discovery, casting, outreach, contracts, payments, and reporting.
  • Use artificial intelligence for research, outreach, and briefs, and check its output.
  • Use TikTok, Instagram, and YouTube analytics.
  • Manage complex bespoke accounts and adapt that experience to high-volume campaigns.
  • Communicate campaign status and performance clearly to clients and stakeholders; provide proactive updates, flag risks with proposed fixes, and report honest results to leadership.
  • Give the Campaign Manager clear direction and useful feedback.
  • Build strong working relationships with Client Solutions and Strategy teams, clients, and creators.
  • Work weekends occasionally if needed to move concepts or content through review.

Desired Qualifications

  • Experience with other influencer marketing technology platforms.
  • Experience working with enterprise brands.
  • Experience with beauty or fragrance brands.

About the Company

Kyra

Tech-driven influencer marketing for Gen-Z brands

Kyra connects brands with creators to produce social content, focusing on the TikTok platform to reach a Gen-Z audience. It operates as a tech and data-driven influencer marketing agency, using technology to identify suitable influencers, manage campaigns, and produce content with performance analytics. The service covers strategy, creator sourcing, content production, and measurement, all centered on authentic, platform-native content for brands targeting younger audiences. Compared with competitors, Kyra differentiates itself through its emphasis on data-driven creator matching, a specialized focus on TikTok and Gen-Z, and end-to-end campaign execution rather than only part of the influencer process. The company’s goal is to help brands efficiently partner with creators to scale authentic TikTok campaigns that resonate with a younger demographic.

Company size
51-200
Company stage
Series A
Total funding
$22.3M
Headquarters
London, United Kingdom
Founded
2017

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