Social Media and Content Manager - Marketing

Location:

Fort Lauderdale, Florida

At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

Summary:

Design and implement social media programming through written and visual content to advance the Memorial Healthcare System brand, raise awareness of MHS services (or service lines), leverage relationships with media, influencers and stakeholders and foster community participation and engagement.

Responsibilities:

Creates content and works with Marketing, Communications and Community Relations teams and/or agency partners to develop and repurpose content that drives deeper engagement.Oversees day-to-day management of owned social media channels and campaigns. Works with Marketing and Communications team and subject matter experts to create and implement organic and paid social media strategies to promote MHS services, programs, events and overall brand.Provides onsite coverage at events, or remote coverage of events, to capture photos and videos to publish real-time content on social media.Manage and implement additional key social media platforms that align with program growth strategies.Oversee implementation of corporate social media policy; respond to grievances on social media and monitor all activity. Manage social media deputy program, working collaboratively with other MHS employees to help grow the social media program and specific niche channels.Serve as an extension to the public relations operations, helping to connect the team directly with journalists and reporters, resulting in broad coverage for MHS beyond its existing reach, while also advising on opportunities to strengthen and maintain brand engagement and relationships across the social media platforms.Analyze data, including overall reach, impressions, click through rates, engagement rates, among other KPIs, and draw actionable insights and recommendations to optimize results.

Competencies:

ACCOUNTABILITY, CRISIS COMMUNICATION MANAGEMENT, CUSTOMER SERVICE, DIGITAL MEDIA KNOWLEDGE, EFFECTIVE COMMUNICATION, LEADING STRATEGY, MEDIA INDUSTRY, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR

Education and Certification Requirements:

Bachelors (Required)

Additional Job Information:

Complexity of Work: Required critical thinking skills, excellent ability to build relationships and interact with various levels of management and people. Working knowledge of SEO. Understanding of all forms of social media interactions. Knowledge of social media marketing tools and dashboards. Required Work Experience: 3-5 years of experience developing and executing social media strategies across a variety of platforms and tools in fast-paced environment. Other Information: Additional Education Information: Bachelor's in Communications, Public Relations, Marketing, or a related field.

Working Conditions and Physical Requirements:

•  Bending and Stooping = 40%
•  Climbing = 0%
•  Keyboard Entry = 60%
•  Kneeling = 40%
•  Lifting/Carrying Patients 35 Pounds or Greater = 40%
•  Lifting or Carrying 0 - 25 lbs Non-Patient = 40%
•  Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 40%
•  Lifting or Carrying > 75 lbs Non-Patient = 0%
•  Pushing or Pulling 0 - 25 lbs Non-Patient = 40%
•  Pushing or Pulling 26 - 75 lbs Non-Patient = 40%
•  Pushing or Pulling > 75 lbs Non-Patient = 0%
•  Reaching = 40%
•  Repetitive Movement Foot/Leg = 0%
•  Repetitive Movement Hand/Arm = 60%
•  Running = 0%
•  Sitting = 60%
•  Squatting = 20%
•  Standing = 60%
•  Walking = 60%
•  Audible Speech = 60%
•  Hearing Acuity = 60%
•  Smelling Acuity = 0%
•  Taste Discrimination = 0%
•  Depth Perception = 60%
•  Distinguish Color = 60%
•  Seeing - Far = 60%
•  Seeing - Near = 60%
•  Bio hazardous Waste = 0%
•  Biological Hazards - Respiratory = 0%
•  Biological Hazards - Skin or Ingestion = 0%
•  Blood and/or Bodily Fluids = 0%
•  Communicable Diseases and/or Pathogens = 0%
•  Asbestos = 0%
•  Cytotoxic Chemicals = 0%
•  Dust = 20%
•  Gas/Vapors/Fumes = 0%
•  Hazardous Chemicals = 0%
•  Hazardous Medication = 0%
•  Latex = 0%
•  Computer Monitor = 60%
•  Domestic Animals = 0%
•  Extreme Heat/Cold = 0%
•  Fire Risk = 0%
•  Hazardous Noise = 0%
•  Heating Devices = 0%
•  Hypoxia = 0%
•  Laser/High Intensity Lights = 0%
•  Magnetic Fields = 0%
•  Moving Mechanical Parts = 0%
•  Needles/Sharp Objects = 0%
•  Potential Electric Shock = 0%
•  Potential for Physical Assault = 0%
•  Radiation = 0%
•  Sudden Decompression During Flights = 0%
•  Unprotected Heights = 0%
•  Wet or Slippery Surfaces = 0%

Shift:

Primarily for office workers - not eligible for shift differential

Disclaimer: This job description is not intended, nor should it be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with the job. It is intended to indicate the general nature and level of work performed by employees within this classification.

Wages shown on independent job boards reflect market averages, not specific to any employer. We encourage candidates to talk to their Memorial Healthcare System recruiter to discuss actual pay rates, during the hiring process.

Memorial Healthcare System is proud to be an equal opportunity employer committed to workplace diversity.

Memorial Healthcare System recruits, hires and promotes qualified candidates for employment opportunities without regard to race, color, age, religion, gender, sexual orientation, national origin, veteran status, disability, genetic information, or any factor prohibited by law.

We are proud to offer Veteran’s Preference to former military, reservists and military spouses (including widows and widowers). You must indicate your status on your application to take advantage of this program.

Employment is subject to post offer, pre-placement assessment, including drug testing.

If you need reasonable accommodation during the application process, please call 954-276-8340 (M-F, 8am-5pm) or email [email protected]