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moomoo

Global investing platform offering data tools

Overseas Performance Advertising Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree or higher is required.
  • At least 5 years of overseas performance marketing or user acquisition experience is required.
  • Hands-on campaign management experience on at least two of Meta, Google, TikTok, or X is required.
  • Ability to design multi-channel strategies and make budget and channel-prioritization decisions based on audience insights and business targets is required.
  • Personal trading experience in Hong Kong or U.S. stocks, funds, or options, or prior marketing experience for fintech, brokerage, or financial products, is required.
  • Understanding of advertising attribution tools, including AppsFlyer and Google Analytics, is required.
  • Skill in A/B testing and data analysis to identify growth bottlenecks and opportunities is required.
  • Familiarity with AI tools for improving advertising and analytics, and keeping up with new advertising channels and tactics, is required.

Responsibilities

  • Lead performance user acquisition for the Moomoo App in target markets through Meta, Google, TikTok, X, and other advertising channels, owning acquisition volume, user acquisition cost, and user quality.
  • Analyze local investor personas, investment behaviors, and user decision journeys; build multi-channel advertising strategies, set channel priorities and budget allocation, and adjust tactics to market changes.
  • Optimize advertising account structure, targeting, bidding, and placements to improve full-funnel conversion efficiency from impression to conversion.
  • Build advertising performance and attribution dashboards; run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
  • Partner with creative, data, and product teams to turn user insights into advertising creative directions and improve the landing experience to increase conversions.
  • Use AI tools to improve efficiency in advertising operations, creative work, and analytics, and explore AI applications for performance growth.

Desired Qualifications

  • Working English proficiency is preferred.

About the Company

moomoo

Global investing platform offering data tools

Moomoo is a global investing platform that provides stocks, ETFs, options, and crypto with real-time market data and a set of trading tools. It helps users make informed decisions by offering features like real-time quotes, technical analysis tools, and in-depth order book data all in one place. Its products are designed to be easy for beginners while powerful enough for experienced traders, combining accessible data with advanced analytics to support a wide range of investment strategies. Compared to other platforms, moomoo stands out by offering a broad mix of assets across markets and a comprehensive toolkit in one place, focusing on both user-friendliness and depth of analysis. The company’s goal is to help global investors grow their financial potential over time, empowering people at all levels of experience to pursue their investment journey.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Palo Alto, CA
Founded
2018

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