Taiwan Marketing Manager

Job Description

Key Responsibilities

1. Own and execute Cricut’s marketing strategy for Taiwan, driving brand awareness, engagement, and sales
2. Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
3. Build and manage relationships with local influencers, content creators, and community leaders
4. Plan and execute always-on social media presence across key platforms
5. Shape paid media strategy and provide creative direction while working with agencies or partners
6. Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
7. Plan and execute offline activations including events, workshops, and retail experiences
8. Create and adapt locally relevant content for Taiwan audiences
9. Monitor, analyze, and report on marketing performance
10. Manage marketing budgets with strong ROI focus
11. Serve as the local market expert

Qualifications

Qualifications

1. Minimum 6+ years marketing experience
2. Proven experience in Taiwan market
3. Strong social media and content experience
4. Experience managing influencer partnerships
5. Understanding of paid media platforms
6. Familiarity with Taiwan e-commerce platforms
7. Strong analytical mindset
8. Ability to manage multiple priorities
9. Fluent in English and Chinese (written and spoken)
10. Comfortable in fast-paced environment

What Makes You a Great Fit

You are a hands-on operator who enjoys executing and getting things done. You move fast, test, learn, and improve.

You understand the Taiwan digital landscape deeply and know what resonates locally.

You are both creative and analytical, combining strong ideas with a focus on results.

About the Opportunity

This role is an opportunity to build Cricut’s brand in Taiwan from the ground up with strong regional and global support.

As Cricut grows, this role has strong potential to expand in scope and impact.

Additional Information

All your information will be kept confidential according to EEO guidelines.