Tesla

Makes electric cars, robotaxis and grid batteries

Digital Acquisition Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeTokyo, JapanNo salary listedIn-person

About the Job

Requirements

At least 5 years of experience in performance-based digital media roles; media agency or ecommerce experience is strongly preferred.
Experience managing multiple partners, vendors, and agencies.
A proven track record of increasing user acquisition, engagement, and retention beyond revenue and profitability goals.
Hands-on experience with display, programmatic, mobile, social, and search advertising.
Experience leading direct-response creative and message development across media types.
At least 5 years of work experience in financial services, with emphasis on client experience and digital platforms.
Business-level written and verbal proficiency in English and Japanese is required.

Responsibilities

Collaborate with Sales, Sales Operations, Design, and Development teams to develop and execute customer acquisition strategies.
Act as the primary liaison with Legal, Risk, Compliance, Operations, and QA/UAT teams.
Provide daily, weekly, and monthly reporting to the PMO on program status, issues, and risks.
Report directly to the Client Acquisition & Onboarding Manager.
Partner with Media and Search agencies to define and implement an integrated always-on digital acquisition strategy.
Work with key stakeholders and the Strategic Business Planner to drive revenue and performance improvement initiatives.
Identify key audiences across the acquisition journey and develop tailored communication approaches based on user needs.
Test and scale new programmatic and precision advertising techniques to accelerate performance.
Work cross-functionally with Marketing, International teams, and the Country Manager.
Partner with internal acquisition marketing teams to establish best practices for overlapping media channels.
Own the always-on digital customer acquisition strategy for Tesla's financial services business in Japan, including auto loans and leasing.
Design, execute, and optimize performance marketing campaigns across multiple channels to drive user acquisition, engagement, and retention while improving return on investment and scalability.

Desired Qualifications

Media agency or ecommerce experience is strongly preferred.

Category	Operations & Business Support
Location	Tokyo, Tokyo
Requisition ID	276633
Type	Full-time

Job Description

Why Tesla Japan? — Benefits, Strengths & UniquenessBe part of the world’s most ambitious mission —Creating a World of Amazing Abundance. Every role at Tesla directly contributes to building a cleaner and more sustainable future.Work for one of the most recognized and admired brands in the world while playing a key role in shaping Tesla’s growth in Japan, one of the most sophisticated automotive markets globally.Tesla’s flat organizational structure and fast-paced environment offer unmatched opportunities for rapid career growth. High performers are recognized and promoted quickly, regardless of tenure. You will be encouraged to challenge the status quo and drive innovation across vehicles, energy products, and SI.You will collaborate closely with engineering, sales, service, and global teams, gaining broad business exposure far beyond traditional digital roles. Tesla offers competitive compensation with meaningful equity ownership, giving you a real stake in the company’s success.With a modern, data-driven tech stack and minimal legacy systems, Tesla provides an ideal environment for digital professionals who want to deliver tangible impact. As Tesla scales rapidly in Japan, early team members have the rare opportunity to build foundational strategies and processes from the ground up in a high-growth market. The RoleAs a Digital Acquisition Manager, you will own the Always-On digital customer acquisition strategy for Tesla’s financial services business in Japan (including auto loans and leasing).You will design, execute, and optimize performance marketing campaigns across multiple channels — working closely with Media and Search agencies, internal marketing teams, and cross-functional stakeholders to drive user acquisition, engagement, and retention while improving ROI and scalability.This is a high-impact role that sits at the intersection of performance marketing, data analytics, and cross-functional project management, with direct influence on Tesla’s revenue growth in the Japanese market.

Job Responsibilities

• Collaborate with Sales, Sales Operations, Design, and Development teams to develop and execute customer acquisition strategies

• Act as the primary liaison with Legal, Risk, Compliance, Operations, and QA/UAT teams

• Provide daily, weekly, and monthly reporting to the PMO on program status, issues, and risks

• Report directly to the Client Acquisition & Onboarding Manager

• Partner with Media and Search agencies to define and implement an integrated Always-On digital acquisition strategy

• Work closely with key stakeholders and the Strategic Business Planner to drive revenue and performance improvement initiatives

• Identify key audiences across the acquisition journey and develop tailored communication approaches based on user needs

• Test and scale new programmatic and precision advertising techniques to accelerate performance

• Work cross-functionally with Marketing, International teams, and the Country Manager

• Partner with internal acquisition marketing teams to establish best practices for overlapping media channels

Job Requirements

• 5+ years of experience in performance-based digital media roles (media agency or ecommerce experience strongly preferred)

• Proven experience managing multiple partners, vendors, and agencies

• Strong track record of increasing user acquisition, engagement, and retention that exceeds revenue and profitability goals

• Hands-on experience with Display, Programmatic, Mobile, Social, and Search advertising

• Experience leading direct response creative and message development across media types

• 5+ years of work experience in financial services, with emphasis on client experience and digital platforms

• Excellent analytical, project management, negotiation, and communication skills

• Business-level English & Japanese proficiency (both written and verbal) is required

About the Company

Tesla

Makes electric cars, robotaxis and grid batteries

Tesla makes electric cars and batteries that store power for homes and utilities, and it develops self-driving software and humanoid robots. In 2023, its Model Y became the first electric vehicle to rank as the world's best-selling car. Buyers order the Model 3 sedan, Model Y SUV, or Cybertruck pickup directly from Tesla instead of through dealers, and they charge on its Supercharger fast-charging network. It also sells Megapack and Powerwall batteries, runs a robotaxi service, and charges drivers a monthly fee for self-driving software that still needs their supervision. Tesla was founded in 2003, with Elon Musk as its lead early investor and a recognized co-founder, and it is based in Austin, Texas.

Company size: 10,001+
Company stage: IPO
Headquarters: Austin, TX
Founded: 2003

Recently Posted Jobs

Explore more opportunities at Tesla

See more jobs