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Okendo

Okendo

E-commerce customer marketing with reviews

Management Accountant

Full-Time
A$100k - A$120k/yr
Mid
Bachelor's
Remote in Australia
Remote

About the job

Requirements
  • A Bachelor's degree in Accounting, Finance, or a related discipline.
  • Three years of post-qualification experience in a management accounting or financial reporting role.
  • Strong command of month-end close, management reporting, and reconciliation processes.
  • Proficiency in cloud accounting platforms; Xero is strongly preferred, while experience with NetSuite, MYOB, or QuickBooks is considered.
  • Advanced Excel or Google Sheets skills.
  • Clear written and verbal communication skills, including the ability to present financial data to non-finance stakeholders.
Responsibilities
  • Own the full month-end close process, including journals, accruals, prepayments, and reconciliations, and deliver it on schedule.
  • Prepare monthly management accounts, including profit and loss, balance sheet, and cash flow statements, for executive and board review.
  • Maintain and improve the integrity of the general ledger and chart of accounts.
  • Produce variance analysis against budget and prior periods, with clear narrative commentary.
  • Support the annual budgeting process and rolling forecasts by working with department heads to validate assumptions.
  • Build and maintain financial models reflecting SaaS metrics, including annual recurring revenue, monthly recurring revenue, churn, customer acquisition cost, lifetime value, and gross margin by product line.
  • Assist with scenario modelling to support strategic planning and investment decisions.
  • Examine operating costs and income and expenditure across the business to identify trends, inefficiencies, and savings opportunities.
  • Monitor cost of goods sold and operating expenditure against budget and proactively flag material variances.
  • Support vendor and contract reviews from a financial perspective.
  • Prepare business activity statements, goods and services tax, and tax workpapers, and liaise with external tax advisers on compliance obligations.
  • Ensure financial reporting complies with statutory requirements and applicable accounting standards, including Australian Accounting Standards Board and International Financial Reporting Standards.
  • Maintain appropriate internal controls and contribute to their continuous improvement.
  • Administer and improve the Xero accounting system, and advise on the selection and application of financial tools and integrations.
  • Drive automation of manual processes.
  • Partner with the broader team on system migrations, enterprise resource planning evaluations, or new financial infrastructure as the company scales.
  • Act as a financial partner to department heads by translating numbers into business insight.
  • Provide financial analysis for commercial decisions involving pricing, headcount, vendor selection, and growth initiatives.
  • Present financial summaries and analysis to senior leadership.
  • Independently own the full budgeting and rolling forecast cycle, including variance analysis and cost review, across international entities.
  • Improve financial reporting templates, models, or processes to increase accuracy or save time.
  • Contribute pricing, cost-efficiency, or valuation analysis that informs business decisions.
  • Drive improvements to financial planning and analysis processes, systems, or controls.
  • Deliver financial models, valuations, or business cases supporting expansion, investment, or efficiency initiatives.
Desired Qualifications
  • Experience with business intelligence tools such as Looker, Tableau, or Power BI.
  • Prior experience in a SaaS, technology startup, or high-growth scale-up environment.
  • Familiarity with SaaS financial metrics and subscription revenue recognition under ASC 606 or AASB 15.
  • Working knowledge of Australian tax obligations, including goods and services tax, business activity statements, payroll tax, and fringe benefits tax.
  • Exposure to multi-currency consolidation and international entity reporting.
  • Familiarity with the Shopify ecosystem, e-commerce, or direct-to-consumer business models.
  • Experience with financial modelling for new product or market expansion decisions.

About the company

Okendo is a customer marketing platform for e-commerce, especially Shopify, that helps stores collect and showcase customer reviews, photos, and videos, and run loyalty and referral programs, quizzes, and surveys. It works by merchants using its tools to gather user-generated content and social proof, then display it on product pages and marketing channels. It also integrates with marketing tools like Klaviyo, Postscript, and Attentive, enabling cohesive campaigns. Loyalty, referrals, quizzes, and surveys are managed within a single platform, with analytics to understand customer behavior and preferences. Compared with others, Okendo emphasizes social proof and customer intelligence across e-commerce stores, with native Shopify integrations and multi-tier pricing. The goal is to boost trust, engagement, repeat purchases, and new customer acquisition through conversion-optimized content and incentives.

Company Size

51-200

Company Stage

Series A

Total Funding

$31.3M

Headquarters

Sydney, Australia

Founded

2016

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Simplify's Take

What believers are saying

  • June 2024 Okendo Loyalty completed its platform, deepening merchant retention and monetization.
  • Q2 2026 added AI review replies, store credit rewards, and TikTok Shop integration.
  • Okendo expanded localization with nine languages and broader Shopify Flow automation in 2026.

What critics are saying

  • June 2026 SmartApeSG compromised Okendo Reviews, exposing downstream merchants and trust.
  • Okendo remains Shopify-only, so platform migration instantly severs product usage.
  • Yotpo, Bazaarvoice, Reviews.io, and Smile.io intensify feature and pricing pressure.

What makes Okendo unique

  • Okendo serves 15,000+ Shopify brands, including SKIMS, Netflix, and Soylent.
  • Its unified stack spans reviews, loyalty, referrals, quizzes, and surveys on Shopify.
  • Shopify Plus recognizes Okendo as a Premier Partner for reviews and UGC.

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Benefits

Remote Work Options

Paid Vacation

Paid Holidays

Flexible Work Hours

Family Planning Benefits

Fertility Treatment Support

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

4 weeks of annual leave

12 weeks of Paid Family Leave

Office stipend setup

Sick & carer’s leave

Compassionate & bereavement leave

Work remotely in the AU

11 paid public holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-4%
PR Newswire
Jun 6th, 2024
Okendo Expands Customer Marketing Platform with Launch of Okendo Loyalty

MIAMI, June 6, 2024 /PRNewswire-PRWeb/ - Okendo, the customer marketing platform that creates stronger connections between consumers and the brands they love, announces the release of Okendo Loyalty, rounding out a series of product launches to make Okendo the premier customer marketing platform for Reviews, Referrals, Loyalty, Quizzes, and Surveys.

PR Newswire APAC
Sep 27th, 2022
Okendo launched Okendo Connect on Sep 27th 22'.

Okendo, the customer marketing platform for ecommerce brands, today launched its new customer intelligence solution, Okendo Connect.

Latest Nigerian News
Jul 15th, 2022
Base10 Partners invested into Okendo in $26M on Jul 15th 22'.

Christine Hall / TechCrunch:Okendo, which provides customer review tools to e-commerce brands, has raised a $26M Series A led by Base10 Partners, bringing its total funding to $33.5MNo merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today Click here to read full news.

TechCrunch
Jul 14th, 2022
Okendo Wants To Turn Your Shoppers Into Buyers Through Better Customer Reviews

No merchant likes a bad customer review and Okendo, a customer marketing platform, announced $26 million in Series A funding today to continue developing its customer review tools for e-commerce brands. Base10 Partners led the funding round and was joined by Craft Ventures and existing investor Index Ventures. It gives the company $33.5 million in total capital raised to date

Okendo
Jul 11th, 2022
Craft Ventures invested into Okendo in $26M on Jul 11th 22'.

Okendo, the most advanced customer review platform for ecommerce brands, announced today that it has raised a $26 million Series A financing round led by Base10 Partners with participation from Craft Ventures and existing investor, Index Ventures.