J

Joko

Cashback shopping app with carbon tracking

Vice President People

Full-Time
€100.2k - €141.9k/yr+ Equity
Expert
Île-de-France, France
HybridParis-based; choose to work from the office or home with no constraints.
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • At least 10 years of experience, including at least 5 years managing a team, in high-growth technology startups or scale-ups, with experience through a similar headcount inflection.
  • Experience owning a full People department spanning talent acquisition, people business partnering, and people operations, ideally across several countries, and building functions and programs from scratch.
  • Strong talent acquisition capability and experience building teams that attract candidates.
  • Ability to design multi-quarter roadmaps, fix processes, and connect organizational design, workforce planning, talent analytics, and leadership development to business goals.
  • Ability to build trust with diverse stakeholders and handle sensitive conversations; provide coaching and counsel to leaders and team members.
  • Ability to communicate complex topics clearly and concisely.
  • Fluency with artificial intelligence tools and a perspective on how they reshape team operations.
  • Fluency with productivity tools and ability to prioritize and deliver complex projects on time.
  • Ability to take ownership and work effectively in fast-moving, ambiguous environments.
  • Fluency in French and English.
  • Must be based in Paris.
Responsibilities
  • Own and expand Joko's People function across talent acquisition, people business partnering, people operations, and workplace management.
  • Structure the People team, including hiring a Head of Talent Acquisition and a Head of People Operations, and establish the programs and infrastructure needed at the company's scale.
  • Advise the executive team on organizational structure, headcount planning, and high-stakes people decisions as a member of the Steering Committee.
  • Lead the talent strategy and turn headcount plans and growth targets into a proactive hiring roadmap.
  • Manage hiring activity through performance indicators, effective sourcing strategies, streamlined interview processes, and a strong candidate experience.
  • Work with the marketing team to improve employer branding.
  • Establish the People Business Partnering model, providing functional leaders with partners for organizational design, performance, team development, and compensation.
  • Improve the performance review process, implement learning and development initiatives, and create development paths for team members.
  • Work with managers to provide proactive training and use surveys to support engagement initiatives.
  • Scale onboarding, benefits, payroll, and career-framework processes across France, Spain, and the United States, making effective use of the human resources information system.
  • Work with the Head of Legal on labor-law topics, including compliance and employment contracts.
  • Create employee experiences, offsites, and company events across offices and countries, including for remote employees.
Desired Qualifications
  • Knowledge of European labor law, especially in France and Spain.
  • A strong external profile representing the People function and presence in the ecosystem.

About the company

Joko operates a mobile shopping app that gives users cashback, coupons, and discounts from a wide range of retailers. It earns commissions through affiliate marketing when users make purchases via the app. The app is free for users and automatically calculates the carbon footprint of each transaction, encouraging more conscious consumption. How it works: users browse partners in the app, activate deals, and make purchases through affiliate links to get rewards; the platform tracks sales and credits cashback automatically to the user’s account. How it is different: it combines traditional cashback and coupon offers with real-time carbon footprint insights for each purchase, offering environmental visibility alongside savings, within a broad consumer market. What the company aims for: to help people save money on everyday spending while promoting greener consumption and to grow its affiliate network across retailers.

Company Size

201-500

Company Stage

Series A

Total Funding

$12.8M

Headquarters

Paris, France

Founded

2018

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Simplify's Take

What believers are saying

  • Joko reported over $50 million revenue in Europe before the U.S. launch.
  • Joko handles more than 2 million product views daily, showing strong engagement.
  • Joko is hiring across product, backend, and AI roles in Paris and Barcelona.

What critics are saying

  • Joko's U.S. launch faces Amazon, Apple, DoorDash, and Walgreens partnerships.
  • Affiliate commissions expose Joko to retailer pricing cuts and partner churn in 2026.
  • If U.S. CAC outruns commissions, Joko becomes a subscale consumer app with weak margins.

What makes Joko unique

  • Joko combines cashback, price comparison, and automatic coupons in one app.
  • Joko launched in the U.S. on September 21, 2026, with 6 million European users.
  • Joko's AI assistant Juno spans 50 million products across 40,000 merchants.

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Benefits

  • Flexible Work Hours
  • Remote Work Options
  • Phone/Internet Stipend
  • Gym Membership
  • Health Insurance
  • Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

2%

2 year growth

-23%
PR Newswire
Sep 21st, 2026
Joko launches AI shopping app in US with 6M European users and $50M revenue

Joko, an AI-powered shopping app used by more than 6 million European consumers, has launched in the US. The app helps users compare prices, track spending, and earn cash back across more than 10,000 partner merchants, including Amazon, Nike, and Sephora. The company generated more than $50 million in revenue in Europe. Joko's AI assistant, Juno, draws on a catalogue of over 50 million products from 40,000 merchants and processes 2 million product views daily. Founded in 2018 by Xavier Starkloff, Alexandre Hollocou, and Nicolas Salat-Baroux, Joko combines product discovery, price comparison, and automatic coupons in one platform. The app is now available on the App Store and Google Play.

Partech
Sep 16th, 2026
Joko raises a €10 million Series A! | Partech

Partech is a global investment platform for tech and digital companies, led by ex-entrepreneurs and operators of the industry spread across offices in San Francisco, Paris, Berlin and Dakar. Partech invests in Internet and information technology startups at seed, venture and growth stages.

Medium
Jul 21st, 2021
Hellojoko launched version of the app on Jul 20th 21'.

Yesterday, Hellojoko released a new version of the app that makes it possible for you to shop on any website using Joko.

Silicon Canals
Oct 8th, 2020
This Paris based fintech startup rewards you for your everyday expenses; raises €10M

Joko, a mobile app that rewards its users every time they spend using its bank card raised €10M funding from Partech and Axeleo. Read more..

Tech.eu
Oct 8th, 2020
Paris-based fintech startup Joko seals €10 million Series A to expand cashback rewards program

Joko, a French fintech company aiming to disrupt cashback rewards, has raised a €10 million Series A round to begin expanding into other European countries. The funding comes from two French VCs, Partech and Axeleo, who also participated in a €1.6 million seed round last year. Based on the Open Data initiative enabled by the […]