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onXmaps

Offline digital maps for outdoor recreation

Head of Product - Angling

Product ManagementConfirmed live in the last 24 hours
Full-time$180.2k - $225.2k

About the Job

Requirements

  • Ten or more years of product management experience leading software products or platforms, including demonstrated success scaling a consumer product and connecting product decisions to sustained improvements in customer adoption, engagement, retention, or revenue.
  • Experience leading consumer mobile products and making choices that improve the core customer experience while supporting business growth.
  • Two or more years of experience hiring, leading, and coaching Product Managers, with a record of building high-performing product teams and developing talent and evolving ownership, capabilities, and ways of working as a business scales.
  • Demonstrated experience articulating a compelling long-term product vision, bringing senior and cross-functional stakeholders along, and translating that vision into strategic choices, investment priorities, and measurable results.
  • Strong customer discovery and analytical skills, including customer research, experimentation, product metrics, and evaluation of commercial impact.
  • Experience guiding products from early opportunity through growth and greater scale, balancing new bets, improvements for existing customers, and capabilities needed for continued expansion.
  • Experience leading across multiple teams in a matrixed organization, building trust, aligning partners outside the reporting line, resolving competing priorities, and communicating decisions and tradeoffs clearly to technical, business, and executive audiences.
  • A collaborative approach to decision-making, including seeking different perspectives, testing assumptions, and proposing practical solutions when constraints or disagreements arise.
  • Clear written and verbal communication, sound technical judgment, and experience working with engineering and design throughout product development.
  • Curiosity about exploring new technologies, including artificial intelligence.
  • Ability to demonstrate onX’s Company Values.
  • Permanent U.S. work authorization is a condition of employment.
  • Ability to travel up to twice a quarter for multiple days to a corporate office or other onX strategic location.

Responsibilities

  • Own the long-term product direction and roadmap for Angling, aligning with the General Manager, Chief Product Officer, and cross-functional leaders on customer problems, differentiation, and investment priorities.
  • Combine direct engagement with anglers, research, product data, and market insight to identify unmet needs; evaluate opportunities across customer segments and geographies; and use experimentation to test assumptions before scaling investment.
  • Set clear expectations, provide actionable feedback, and develop Product Managers’ judgment, ownership, and independence; partner with the General Manager and Chief Product Officer on hiring and team structure as business needs and investment plans evolve.
  • Directly lead product discovery and delivery from opportunity framing through launch and iteration, partnering with marketing, content, and business development to support launches and sustained adoption.
  • Establish customer and business success measures with the General Manager, Business Intelligence, and Finance; use performance data and business-impact understanding to guide investments, inform packaging and pricing, and improve activation, conversion, retention, and revenue growth.
  • Align engineering, design, geospatial content, marketing, and other teams around priorities and ownership; resolve dependencies and competing priorities, communicate tradeoffs, and balance Angling needs with broader company objectives.
  • Define and evolve product packaging and tiering based on market segmentation, user behavior, and revenue opportunities; partner with Business Intelligence and Finance to model the impact of packaging, pricing, and feature placement decisions.
  • Make timely decisions with incomplete information, explain rationale and risks, adapt as evidence changes, and partner with technical and functional leaders to address root causes while balancing near-term delivery with quality and long-term scalability.
  • Establish and improve discovery, experimentation, and planning practices that increase speed, quality, and learning; share effective approaches across Product and Angling teams, including thoughtful use of artificial intelligence with appropriate validation.

Desired Qualifications

  • Experience entering new geographic markets or customer segments, from evaluating the opportunity through launch and sustained growth.
  • Experience with consumer subscriptions, mapping, geospatial data, content products, or products used in the physical world.
  • Experience bringing products or teams together while maintaining customer value and delivery continuity.
  • Interest in fishing and willingness to spend time learning directly from anglers.

About the Company

onXmaps

Offline digital maps for outdoor recreation

OnXmaps offers offline digital maps for outdoor enthusiasts, focusing on land ownership and public-land information for hunters, hikers, and off-roaders. The maps are downloaded and work without internet, showing land boundaries, points of interest, trails, and routes; customers can buy maps for a specific area or subscribe for unlimited access. The platform also includes extensive off-roading coverage and route-planning tools, set apart by content created with input from hunters and by offering offline usability and brand partnerships through pro deals. Its goal is to help users plan, navigate, and explore safely and efficiently while generating revenue from map sales, subscriptions, and partnerships.

Company size
501-1,000
Company stage
Series B
Total funding
$195.1M
Headquarters
Missoula, MT
Founded
2009

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