O

OrthoFi

Technology-driven patient financing for orthodontics

Principal Data Product Manager

Full-TimeUpdated on 10/24/2026
$150k - $180k/yr
Senior
Colorado, USA
RemoteRemote roles outside Denver must be based in one of the listed states. Denver-office positions are hybrid, with in-office work Tuesdays and Thursdays.
ProductTechnical Product Management
No H1B Sponsorship

About the job

Requirements
  • At least 7 years of product management experience focused on common data platforms, central data infrastructure, or data pipeline products.
  • At least 3 years in a product leadership role.
  • A proven track record of defining product strategy for central data platforms serving internal engineers, data scientists, and business consumers as customers.
  • At least 5 years working in data, analytics, or data-intensive environments.
  • Demonstrated success collaborating with engineering, product, and business teams to define and deliver data-related initiatives.
  • Strong understanding of data modeling, event tracking, and analytics instrumentation.
  • Working knowledge of SQL and familiarity with modern data tools such as dbt, Snowflake, Redshift, Power BI, Tableau, or similar tools.
  • Ability to translate between technical and business perspectives and manage stakeholders.
  • Ability to balance near-term operational improvements with long-term strategic vision.
  • Experience working in Agile product development environments, defining stories, managing backlogs, and collaborating with teams through sprint cycles.
  • Must be authorized to work in the United States.
  • Must be able to live and work full-time in Arizona, Alabama, Missouri, Colorado, Florida, Georgia, Louisiana, North Carolina, Ohio, Tennessee, or Texas.
Responsibilities
  • Define and execute the multi-year roadmap for OrthoFi’s common data platform, treating software engineers, data analysts, and product teams as core customers.
  • Partner with Data Engineering to drive requirements for scalable ETL/ELT pipelines, central data storage using Snowflake or Redshift, and unified data models that integrate disparate SaaS data sources.
  • Design self-service data access patterns, clean schemas, and APIs so product and engineering teams can ingest and consume data.
  • Partner with SaaS Product Managers to define metrics, event tracking, and data requirements during discovery, design, and delivery of product features.
  • Collaborate with engineering and analytics to standardize event tracking, logging, schema design, and integration touchpoints.
  • Build frameworks and best practices that improve how product teams plan, instrument, track, and learn from data.
  • Establish consistent definitions, taxonomies, and central data modeling for core product and business metrics.
  • Partner with engineering and analytics to ensure data lineage, quality, security, and completeness across the central data platform.
  • Introduce enterprise standards for data documentation, ownership, cataloging, and schema change management.
  • Promote a culture of data stewardship across technical and non-technical teams.
  • Create visibility into product and business performance through reliable central dashboards and reporting layers.
  • Collaborate with executive leadership, Customer Success, Operations, and Finance to ensure business-critical decisions rely on trusted, unified platform data.
  • Lead the long-term data strategy for AI/ML readiness by building clean infrastructure and pipeline foundations for future intelligent product features and predictive analytics.
  • Establish the data ecosystem with a future goal of owning and commercializing Data as a Service as a competitive differentiator.
Desired Qualifications
  • Experience designing metric frameworks or governance programs at scale.
  • Background in analytics, data science, ETL, or data platform product management.
  • Familiarity with AI/ML data requirements and experimentation frameworks.
  • Experience in healthcare, fintech, or other regulated industries, including HIPAA, GDPR, or SOC 2.

About the company

OrthoFi provides a technology-driven platform that helps orthodontic practices offer patient financing by designing customized payment plans, making treatments more affordable and accessible. The platform lets patients choose budget-friendly payment options and handles the financing and billing, typically with service fees charged to practices for using the system. Unlike broader fintech or healthcare tools, OrthoFi focuses specifically on orthodontics and integrates with practice workflows to simplify financial management for both patients and providers. The company’s goal is to increase treatment acceptance by making orthodontic care affordable while improving the efficiency of financial operations for practices in the United States.

Company Size

201-500

Company Stage

Early VC

Total Funding

$3.7M

Headquarters

Denver, Colorado

Founded

2013

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Simplify Jobs

Simplify's Take

What believers are saying

  • OrthoFi said Q1 2026 starts rose 1.6% and production rose 3.9%.
  • April 2026 metrics showed rising financing needs, longer decision timelines, and lower show rates.
  • June 2026 content and AAO visibility support sales pipelines and customer retention.

What critics are saying

  • OrthoFi raised only $3.7 million, last round on May 6, 2019.
  • Snow v. Align Technology forced OrthoFi to disclose customer zip-code-linked practice data in 2023.
  • Specialized rivals like Cherry pressure OrthoFi with simpler financing products and lower complexity.

What makes OrthoFi unique

  • OrthoFi bundles financing, collections, insurance processing, and analytics for orthodontic practices.
  • Its May 2026 webinar and November 2026 summit show deep orthodontic operator relationships.
  • The platform handles transaction-level data and patient payment design at practice scale.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Health Savings Account/Flexible Spending Account
  • Paid Holidays
  • 401(k) Company Match
  • Remote Work Options
  • Paid Parental Leave

Growth & Insights and Company News

6 month growth

-5%

1 year growth

-7%

2 year growth

-8%
Chinook Observer
May 1st, 2026
Orthodontic Details names industry leaders Oliver Gelles and Dr. Anil Idiculla as advisors following record Q1 growth.

Orthodontic Details names industry leaders Oliver Gelles and Dr. Anil Idiculla as advisors following record Q1 growth. PR Newswire Today at 5:49am PDT The supply management platform adds two of orthodontics' most respected voices as its footprint rapidly expands. INDIANAPOLIS, May 1, 2026 /PRNewswire/ - Orthodontic Details, the leading orthodontic supply management platform, today announced the additions of Oliver Gelles and Dr. Anil Idiculla as senior advisors. These additions come on the heels of the company's strongest quarter to date, putting Details on track to double 2025's growth by the midpoint of 2026. "I'm super excited to work with Details and help doctors analyze overhead in a more meaningful way. The more money a practice keeps in their own pockets, the more they can invest in their team," Dr. Idiculla shared. "Details pays for itself within the first two months. It's a no-brainer to use software like this to save money every single time you order products. Even better, team members love it, as it makes their job easier than anything they've experienced before." Dr. Anil Idiculla - known across the profession as "Dr. I" - is an international lecturer, the founder of Peak Orthodontics, and previously served on the AAO Board of Trustees as well as a major OSO, Corus Orthodontists. He brings more than 15 years of experience, previously building one of Colorado's top orthodontic practices, and serving as President of two regional orthodontic societies. "It's an honor to have such respected leaders join us on this mission." Details Co-Founder and Orthodontist Jeff Biggs shared. "Dr. Idiculla and I share a relentless desire to continue improving our respective practices, while Oliver has unparalleled experience integrating and marketing forward-thinking technology in orthodontics." Oliver Gelles brings more than two decades of orthodontic industry leadership, most recently joining DentalMonitoring as Head of Global Communications and Professional Education. Previously, Gelles served as Chief Marketing Officer at OrthoFi, and earlier held senior commercial roles at Ormco where he helped grow the Damon brand as an industry leading product. "What Details has built in terms of both technology and supplier partnerships isn't easy," Gelles shared. "I've been watching Details from afar since their launch, and what they're doing is really impressive. This is clearly where the industry needs to go, and I'm thrilled to help them take it to the next level!" Gelles and Dr. Idiculla join Dr. Nicole Scheffler on the senior advisory team at a pivotal moment, with the company on track to double last year's 28% growth by the end of Q2, 2026. Practice customers placed over 28,000 orders to more than 200 suppliers through the platform in Q1, highlighting the company's ability to scale amidst the rapid growth. "It's been incredibly exciting to see behind the scenes of a tech startup like Details, especially in how quickly they transform feedback into meaningful, impactful solutions for practices," Dr. Scheffler shared. "I'm also thrilled to welcome Oliver, whom I've known for many years, and Dr. Idiculla, whom I've long respected, to the advisory team. They will be exceptional additions. I'm truly excited for the impact we can make together and the future of Details." The advisor announcements arrive days before the company's launch of Bill Check - an AI-powered invoice verification tool launching at the American Association of Orthodontists Annual Session in Orlando, May 1-3. About Orthodontic Details Orthodontic Details is the leading supply management platform in orthodontics. Founded by orthodontists, and majority-owned by doctor customers, Details provides practices with peace of mind about supplies through easy-to-use tools that help manage inventory, centralize ordering, and save money. The company is headquartered in Indianapolis, Indiana, and serves practices across the United States, Canada, and Australia. Company Contact: Details President - Nick Wangler, 8152524159, [email protected] SOURCE Orthodontic Details This is a paid placement. For further inquiries, please contact PR Newswire directly.

Your Clear Aligner Coach
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Marla joined OrthoFi's Executive Leadership Team in 2020.