Full-Time
Vice President of Personal Training
Crunch Fitness - CR Holdings
5,001-10,000 employees
Membership-based gym chain offering group classes
No salary listed
Atlanta, GA, USA
In Person
Relocation to one of the company's markets may be required; extensive travel is expected.
 Business & Strategy (1) |
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- At least 7 years of multi-unit leadership experience in the fitness industry, including senior leadership.
- Proven success driving personal training sales, profitability, and operational performance.
- Experience recruiting, developing, and retaining high-performing personal training leaders and teams.
- Experience improving key performance indicators across multiple markets as a strategic, data-driven leader.
- Ability to build scalable systems, drive accountability, and execute company initiatives.
- Ability to travel extensively to support clubs and leadership teams.
- Willingness to relocate to one of the company's markets may be required.
- Hire, develop, and manage the performance of qualified District Managers, Regional Managers, Personal Trainers, Managers in Training, Personal Training Managers, and Assistant Personal Training Managers.
- Conduct weekly or as-needed meetings with District and Regional teams to review performance and provide direction, motivation, and guidance toward individual and company goals.
- Offer career growth and advancement opportunities as warranted.
- Manage District, Regional, Personal Training Manager, and Assistant Personal Training Manager schedules while staying within assigned personal training margins.
- Mediate club employee relations matters for club fitness employees.
- Discipline staff under the guidance of the direct supervisor.
- Train staff on industry updates and teach District and Personal Training managers to provide continual growth opportunities to direct reports.
- Manage sales and service effectively through consistent development of the training team.
- Achieve monthly, quarterly, and yearly revenue objectives for personal training services.
- Establish goals for locations and staff.
- Train staff on sales techniques to improve conversions, create referrals, and conduct floor pulls.
- Develop marketing programs to promote trainers, create energy through innovative events, and post engaging videos across social media platforms.
- Support, follow up, and maintain high standards for cleaning system protocols.
- Train, support, and maintain the standards of all group exercise classes.
- Perform additional responsibilities assigned based on the needs of the market and franchise group.
- Exceptional communication, leadership, and organizational skills with the ability to influence at all levels.
- Results-driven, customer-focused leadership with a passion for developing people and building high-performing cultures.
Crunch Fitness runs a network of gyms where members pay for access to equipment, trainers, and a wide range of group fitness classes. Its offerings include high-energy classes like Cardio Dance Rhythms, Chisel It, and Mind Body Burn, plus personal training and specialized programs. The experience blends serious exercise with entertainment in a no-judgment, inclusive community. Its goal is to build a large, motivated fitness community by delivering accessible, enjoyable workouts that help people exercise regularly and reach their health goals.
Company Size
5,001-10,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$350M
Headquarters
New York City, New York
Founded
1989
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Simplify's Take
What believers are saying
- Crunch Maitland opened August 20, 2026, adding 70 jobs and expanding Florida to 63 clubs.
- Crunch Algonquin and Crunch Ontario announced August 2026, showing continued unit growth into 2027.
- Bay Area acquisition closed August 1, 2026, and Crunch Bearden launches premium Select pricing.
What critics are saying
- Meng Gao v. Crunch Holdings LLC, filed April 2026, targets mandatory junk fees in California federal court.
- The $9.99 price point depends on relentless upsells, weakening margins if member churn rises in 2027.
- Planet Fitness and boutique studios can undercut Crunch; a sustained fee lawsuit threatens the brand’s affordability promise.
What makes Crunch Fitness - CR Holdings unique
- Crunch 3.0 bundles Pilates, recovery, boxing, and HIIT into one low-price club.
- CR Fitness Holdings runs 98 locations and over one million members, creating purchasing scale.
- Crunch’s franchise model turns dead big-box spaces into fast openings across Texas, Florida, and California.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Vacation
Flexible Work Hours
Gym Membership
Training Programs
Growth & Insights and Company News
6 month growth
↑ 18%1 year growth
↑ 18%2 year growth
↑ 18%Crunch Fitness expands premium strategy with redesigned Crunch Select concept. Crunch Fitness is expanding its premium fitness strategy with a redesigned Crunch Select concept that combines traditional gym offerings with boutique-style programming, recovery services, and upgraded amenities. The premium franchise format is designed to give Crunch franchisees an additional option for entering markets where consumers may be willing to pay for a more elevated club experience. The first location featuring the updated Crunch Select model is expected to open in Long Beach, New York, later this year, with founding membership sales set to begin ahead of the opening. The redesigned concept includes dedicated boutique-inspired studios, expanded recovery offerings, upgraded equipment and finishes, and additional member services. Crunch is also introducing controlled studio programming, advanced class booking, and updated hospitality standards as part of the format.
How much of a tuesday can you spend in Bearden without starting your car? August 20, 2026 Two years ago the honest answer was almost none. You could get a beer, maybe a haircut, and that was about the extent of it before you were back behind the wheel headed somewhere else. This summer the answer has changed enough that it's worth writing down, because three businesses picked the same short stretch of Old Kingston Pike and Kingston Pike to open in, and none of them are on the other side of town. If you live along this corridor, you've probably already noticed the construction signs and the new logos going up faster than you can keep track of. What you may not have connected is that they're clustering, and that the reason they can cluster at all is a walking path that's been sitting there the whole time. The same few blocks, three new reasons to park once. Ashe's Bearden Beer Market has anchored 4524 Old Kingston Pike for years now, a beer garden built inside what used to be a plant nursery, greenhouses and all, with a Monday night fun run that leaves from the parking lot at 6:30. It's the kind of place regulars describe as dog friendly and unpretentious, the closest thing Bearden has to a neighborhood living room. This summer it got company close by. Honeybee Coffee opened its third Knox County location at 4520 Old Kingston Pike, just up the block from the beer market by address alone. And a 46,819 square foot Crunch Fitness is on the way at 4581 Kingston Pike, moving into the space that used to hold Persian Galleries, the rug and home goods store that had occupied that spot for years. | Business | Address | What changed | | Honeybee Coffee | 4520 Old Kingston Pike | Third Knox County cafe, opened this summer | | Ashe's Bearden Beer Market | 4524 Old Kingston Pike | Longtime anchor, still runs its weekly Monday fun run | | Crunch Fitness Bearden | 4581 Kingston Pike | Moving into the former Persian Galleries space | That last one is the biggest square footage by far. According to the company's official announcement, Crunch Bearden will carry the brand's newest club design, with a hot studio, a cycle studio, and a dedicated glutes and abs area built into a space that spent its previous life selling area rugs. Presale memberships at Crunch Bearden start at $9.99 a month with no enrollment fee, a rate the company says locks in for founding members before the doors even open. Put those three addresses next to each other and you get coffee, a beer garden, and a full gym inside what amounts to one short walk. That's not something you'd have said about this stretch of Kingston Pike a few years back, when Bearden's commercial strip was still mostly a place you drove through on the way to somewhere else. The greenway was already doing this quietly. None of this required new sidewalks to be poured. The Bearden Village Greenway has been running 1.7 paved miles through the neighborhood for years, an extension of the Third Creek Greenway that connects West High School, Bearden Elementary, and the stretch of Sutherland Avenue in between. It's lined with historic markers that tell pieces of Bearden Village's story as you pass them, and it's flat enough that the Knoxville Track Club uses a section of it for its CrossKnox Race, a route that runs all the way from Haley Heritage Square in East Knoxville to Bearden Elementary on the west side of town. In other words, the path was already there. What's new is that there's finally enough on either end of it worth walking to. A coffee shop, a beer garden, and a gym clustering within a few addresses of each other only matters if there's a way to get between them that isn't a parking lot, and in Bearden that way already existed. The new businesses are filling in around infrastructure that was built for a different reason years ago and is only now getting used the way it was designed to be. Two ends of the same road, filling in differently. Further out along Northshore Drive, near Pellissippi Parkway, a different piece of West Knoxville is filling in too, and it's worth noticing because it's happening in the opposite way. Daps Pizza and Provisions opened July 2, 2026 at 9411 S. Northshore Drive, an independent pizza spot built around handcrafted pies and a room meant for hanging out after the food is gone. It sits near Northshore Town Center, the 133-acre mixed-use development at Northshore Drive and Pellissippi Parkway that a recent WBIR report held up as a model for how Knox County might handle future growth, combining housing, restaurants, retail, grocery stores, and a school in one place from the start. Former Knox County Mayor Mike Ragsdale, who was in office when Northshore Town Center broke ground, called the development "a very good symbol for growth in our community" in that same report, pointing to the mix of housing, dining, and schooling built into the plan from day one. That's the difference worth sitting with. Northshore was drawn up as a walkable place before a single building went in. Bearden is becoming one the slower way, retrofitted one lease at a time into buildings that were built for something else entirely, a rug store turning into a gym instead of a gym being planned as a gym. Both ends of the same West Knoxville corridor are filling in this year. They're just filling in by two completely different methods, and if you live in one half or the other, your version of West Knoxville looks different depending on which method built it. If you want a broader sense of how these two ends of the corridor compare day to day, the West Knoxville neighborhood page breaks down more of what each stretch offers. The next stitch heads downtown. The most interesting piece of this isn't even about Bearden directly. A WATE report on a new greenway project in South Knoxville, a former rail line being converted into a trail with its first 1.5 mile segment between Chapman Highway and Island Home Avenue set to open in fall 2026, noted in passing that once that segment connects with the rest of the city's network, along with the Gay Street bridge opening to pedestrians, someone would be able to walk from Bearden to World's Fair Park to Kern's Food Hall to Ijams Nature Center with barely a vehicle crossing the whole way. That's not finished yet. The South Knoxville segment alone is part of a larger effort that includes a $19.2 million Sevier Avenue streetscape project expected to wrap in early 2027. But the fact that a story about a rail line in a completely different part of the city ends up naming Bearden as one end of a future car free route tells you this isn't an isolated neighborhood trend. It's one piece of a city-wide project, and Bearden's greenway happens to be the piece that's already been sitting finished, waiting for the rest of the map to catch up to it. What this actually changes on a Tuesday. None of this means you're giving up your car. It means the honest answer to the opening question keeps growing. Coffee at Honeybee, a workout at Crunch once it opens, dinner somewhere along Kingston Pike, and a drink at Ashe's afterward, all without moving your vehicle once you've parked it for the day. A year from now, if the rest of the city's greenway plans hold, that same walk might plausibly stretch toward downtown instead of stopping at the neighborhood's own edge. Bearden isn't becoming a different neighborhood. It's becoming a more usable version of the one that was already here, filling in around a path that was finished long before anyone decided to open a third coffee shop next to it. If you're weighing whether this stretch of West Knoxville fits what you're looking for next, the team at Jennifer Scates Group knows this corridor block by block. Reach out anytime, or start with a free home valuation to see where your own address fits into the picture.
Crunch launches a menu of 'add-on' concepts, enabling franchisees to customise their clubs. By Kath Hudson 20 Aug 2026 Crunch Fitness has devised an affordable way to offer reformer Pilates Credit: Crunch Fitness Fitness '>Crunch Fitness is bringing Premium Training into the affordable model A number of new training and Recovery modalities have been unveiled including for strength and glutes The Relax & Recover zone is expanding to include high-demand recovery options like contrast therapy, infrared saunas, and red light therapy The rollout debuts in Texas this summer Job opportunities Jubilee Pool Penzance Ltd £28,516.80pa + pension + benefits location: Penzance, Cornwall, United Kingdom £Excellent (untaxed) + relocaton support + eligibility for LTIP location: Dubai, UAE, United Arab Emirates Heritage Great Britain c£70,000pa + benefits + relocation support location: Isle of Wight, United Kingdom Crunch Fitness is expanding its Crunch 3.0 model by adding a menu of specialist training and recovery concepts that Franchisees can use to customise their clubs according to local member demand. The Operator has added dedicated strength, 'abs and glutes' and boxing studios - as well as an expanded recovery offering - to the Reform Pilates concept it announced earlier this year. The approach gives franchisees flexibility to select from a growing line-up of boutique-style concepts. "Today's members want specialised spaces, premium experiences and the flexibility to train and recover in ways that fit their lifestyle," explains John Tate, executive VP of experience at Crunch. "The evolution of Crunch 3.0 is about delivering that experience while staying true to what makes Crunch unique, bringing the latest innovations together under one roof at an incredible value." The new Pump Strength training Studio provides a space for progressive lifting, combining coach-led Programming with digital guidance, reflecting the continuing growth in strength training, particularly among Women. The Abs and Glutes Studio provides specialist equipment and accessories for targeted core and lower-body training, while the Spar Boxing Studio combines boxing technique, conditioning and athletic training through instructor-led and digital programming. Crunch is also expanding its Relax and Recover offer with contrast therapy, infrared sauna and red light therapy. The concepts join Crunch Reform Pilates, which combines reformer training with integrated lighting, sound and digital programming, blending instructor-led training with virtual guidance. Chequan Lewis, CEO of Crunch Fitness, says the expansion is part of the company's strategy to push the boundaries of the High Value, Low Price model. "Crunch has always been committed to delivering a No Judgments fitness experience. Now we're entering our No Limits era, redefining what high-value, low-price fitness means for today's consumer," he said. "Every new studio and recovery offering is designed to help members become the best version of themselves by making premium training and recovery experiences more accessible than ever." Footnote: Crunch Fitness has just announced the Acquisition of the Bay Area Crunchers franchise group's eight locations in San Francisco's Bay Area, expanding the brand's presence in one of its fastest-growing strategic markets, with more sites scheduled to open. More News. 1 - 15 of 69,793 20 Aug 2026 19 Aug 2026 18 Aug 2026 17 Aug 2026 14 Aug 2026 13 Aug 2026 12 Aug 2026 1 - 15 of 69,793 * News by sector (all)
Crunch franchise brings next-generation fitness experience to Algonquin, Illinois. Aug 18, 2026, 10:39 ET Crunch Algonquin will feature the innovative Crunch 3.0 design for an elevated gym-goer experience ALGONQUIN, Ill., Aug. 18, 2026 /PRNewswire/ - Crunch Fitness today announced the upcoming opening of Crunch Algonquin in Algonquin, Illinois. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in Winter 2026, with pre-sales beginning Summer 2026. Operated by Crunch Fitness franchisee Fit Fusion, Crunch Algonquin will be located at 1561 S. Randall Road, bringing Crunch's high-value, low-price fitness model to the community, including one of the brand's newest Premier Studios, Crunch Reform Pilates(TM). Crunch Algonquin will debut the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience. Fusing fitness with entertainment to make serious exercise more fun, Crunch Algonquin will offer: * Crunch Reform Pilates(TM) * Expanded strength and functional training areas * Top-quality cardio and strength training equipment * Power Half Hour Circuit Training * Personal training * Olympic Lifting Platforms * Group Fitness studio with Crunch's world-famous group fitness classes: * Hot Yoga Studio * Advanced HIIT Classes * TRX(R) * Functional HIITZone(TM) training area with indoor turf * Stretching Zone * Crunch Reform Pilates(TM), included with all Peak Results Memberships * Infrared Hot Stuff(R) Studio (90-100°F) featuring Hot HIIT, Hot Athlete, Hot Yoga Flow and Hot Mobility * Relax & Recover(R)- tanning, HydroMassage(R) beds, red light therapy, cryotherapy * Kids Crunch babysitting * Full-service locker rooms with showers and a sauna Crunch Algonquin will feature a dedicated Crunch Reform Pilates(TM) Studio, included with all Peak Results memberships. The new concept brings one of the fitness industry's fastest-growing boutique modalities into an accessible, full-service gym environment without the premium price tag. Classes combine hands-on, instructor-led coaching with integrated virtual guidance to deliver a modern Reformer Pilates experience, integrating reformer-based training with strength, cardio, recovery and community under one roof. The club will also feature a 90-100°F Hot Stuff(R) Studio offering Hot HIIT, Hot Athlete, Hot Yoga Flow and Hot Mobility. Using infrared heat to warm the body directly rather than the surrounding air, the studio makes heated training more accessible while supporting strength, flexibility, mobility and recovery. With the opening of Crunch Algonquin, Fit Fusion will operate 11 clubs in the Central Region and 20 clubs nationwide. The franchisee has plans to open additional locations in Coeur d'Alene, Idaho; Denver, Colorado; and Fort Walton Beach, Florida. "We are thrilled to bring Crunch Fitness to Algonquin. The Crunch experience aligns perfectly with the village's active, family-friendly, community-focused lifestyle. We're excited to bring boutique-quality fitness without the serious price, a place where residents can challenge themselves and stay fit together," said Mike Goodsell, Chief Strategy Officer of Fit Fusion, LLC. Crunch Algonquin will be offering an exclusive limited-time promotion for its founding members. The first 500 members will join for only $1 and receive their first month free, along with a limited-edition founding member t-shirt and free Crunch swag. Prospective members can also enter to win one of 10 free one-year memberships by visiting this link. Crunch is also expanding its team within Algonquin and is looking for general managers, member service representatives, group fitness instructors and personal trainers who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today at fitfusionteam.com/careers. Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500(R), up from #32 last year in the world's most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members. About Fit Fusion: Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024, built by leaders with expertise in real estate, multi-unit operating, fitness and Crunch's legacy brand. Different by design, Fit Fusion pairs disciplined execution with a relentless focus on operational excellence and member outcomes. They scale through a proven growth engine of ground-up builds, acquisitions, and conversions anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and is expanding into additional regions. For more information visit FitFusionTeam.com About Crunch: Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe. SOURCE Crunch Fitness
Gordmans gone: Vacant store razed for new project on S. Campbell. Posted: Aug 17, 2026 / 07:05 PM CDT Updated: Aug 17, 2026 / 07:05 PM CDT SPRINGFIELD, MO - Big changes are happening at the site of a shopping center on the city's south side. In recent weeks, demolition crews have torn down the former Gordmans store on S. Campbell in the South Oaks Center. The rubble has been hauled away. Earth-moving equipment and gravel piles have been brought in, and additional site work is currently taking place on the site. Story continues below image. Earlier this year, Ozarks First reported that Crunch Fitness has plans to move into the location at 3303 S. Campbell. Gordman's had called the location home for several years until 2019. That's when the store moved to the former Toys R' Us on E. Battlefield. The large purple and white building at South Oaks had sat empty since then. Gordman's didnt' last in it's new store by Battlfield Mall for very long. The location, and all others nationwide closed when the company went bankrupt in 2020. Meanwhile, construction crews are busy at South Oaks renovating and expanding a once-adjoining portion of the building to the east. The remaining structure is what's being converted into the Crunch Fitness location. The space formerly housed a Radio Shack and nail salon, but has been vacant for years. Work has included renovating the structure and adding a new section on the west side of the building. Story continues below image. The New York-based Crunch Fitness national chain operates sprawling workout and health centers competing with companies like Planet Fitness and Anytime Fitness. Currently, the Crunch locations closest to Springfield are in Fayetteville, Columbia, Kansas City, St. Louis, and Tulsa. Crunch Fitness has not announced when it plans to open the location. The company has a trailer parked nearby where the public can inquire about the future fitness center and get details about offerings and memberships.