Simplistic helps brands grow online by building and optimizing Shopify and Shopify Plus stores. It provides end-to-end services: UX and visual design, full-stack development, and revenue optimization, including store migrations and theme upgrades. It works by delivering turnkey projects tailored to each brand, launching or upgrading Shopify sites and then optimizing performance to increase sales. What sets it apart is its deep focus on the Shopify ecosystem, backed by 200+ successful site launches since 2015, offering a complete package from design through development to optimization. Its goal is to help brands accelerate growth and maximize revenue on the Shopify platform.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2013
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Simplistic, an e-commerce consultancy and Shopify Plus Platinum Partner, has acquired Tiide Commerce, an Amazon and TikTok Shop growth agency. The deal closed on 21 September 2026. Tiide, founded and led by Mark Lathrum, brings dedicated marketplace management expertise to Simplistic's service offerings. The two companies had previously worked together through a cross-sell partnership, with Tiide serving brands referred from Simplistic's Flash Site engagements. This marks Simplistic's first acquisition since receiving investment from Rallyday Partners. Scott Webb, CEO of Simplistic, said Amazon and TikTok Shop represent a natural extension of the company's investment strategy. The acquisition follows Simplistic's purchase of Sidekick Agency last year, which added lifecycle marketing capabilities. Financial terms were not disclosed.
Simplistic, an agentic commerce consultancy and Shopify Platinum partner, has received a strategic investment from Rallyday Partners. The deal marks the first platform investment in Rallyday Partners Fund III, though financial terms were not disclosed. Founded in 2014, Simplistic has powered over $2 billion in gross merchandise value on Shopify and serves hundreds of clients with a team of over 100 professionals. The company reported more than 30% year-over-year growth and over 100% net revenue retention. Scott Webb, formerly chief commercial officer of Hero Digital, has been named CEO, succeeding co-founder Greg Merrell, who will remain as advisor and board member. Simplistic plans to pursue acquisitions in data and analytics, performance marketing services, and enterprise technology capabilities. The company previously acquired Sidekick Agency in 2025.