TrueLoyal offers a B2B loyalty rewards platform for e-commerce and retail brands. It operates as an enterprise‑grade SaaS that runs across online, in-store, and mobile channels, using machine learning to tailor rewards from transactional and behavioral data. The platform supports tiered programs, personalized offers, and non-purchase rewards, with integrations to Shopify, Magento, and BigCommerce, plus analytics dashboards. Its goal is to boost customer retention and lifetime value by turning loyalty into a measurable revenue driver through data-driven personalization and multi-channel reach.
Company Size
51-200
Company Stage
Debt Financing
Total Funding
$2.1M
Headquarters
San Antonio, Texas
Founded
2010
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Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Holidays
401(k) Company Match
Life Insurance
Disability Insurance
TrueLoyal, a loyalty and advocacy platform, has launched a beta tool that lets loyalty teams query their program data through any AI assistant. The TrueLoyal MCP, short for Model Context Protocol, was announced on October 14, 2026. Teams can ask in plain language how many members signed up last week, which members have stopped buying, or what their points liability is. They can also build custom dashboards without filing a request. Access is opt-in and off by default. Users see only data their account already permits, and the beta is read-only. The beta is live for select Rewards customers, with general availability planned for later this year.
TrueLoyal, a consumer engagement platform, has expanded its Churn Prediction capability to serve as an intelligence layer across its platform. The tool identifies at-risk customers earlier by analysing behavioural changes, engagement patterns and participation signals before disengagement becomes visible in standard reporting. The model is trained on loyalty programme data within specific industries, allowing it to recognise healthy engagement patterns and flag deviations. This early warning system enables brands to intervene whilst relationships remain intact, rather than relying on reactive win-back campaigns. The capability is embedded within TrueLoyal's platform, allowing brands to respond through multiple channels including rewards, offers and community participation. CEO Jacek Materna said the intelligence layer reveals member behaviour "before it shows up in your numbers". The feature is now available for eligible TrueLoyal Rewards clients.
"Our strategy-first approach ensures that clients are not merely provided with a technology platform but receive a holistic solution for cultivating lasting customer loyalty."
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