Mindgruve

Runs marketing campaigns and digital commerce

Director – Social Commerce

Growth MarketingConfirmed live in the last 24 hours

Full-time$120k - $140k

About the Job

Requirements

A bachelor's degree in Marketing, Advertising, Communications, or another related field is required.
At least 10 years of experience in a marketing agency environment is required.
At least 5 years of experience in social commerce, digital marketing, e-commerce, or paid media is required.
At least 2 years of hands-on social commerce or TikTok Commerce experience is required.
Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop is required.
Travel is required, approximately 20% each year.
Proven experience scaling brands on TikTok is required; experience with health, FMCG, CPG, and fashion brands is preferred.
Demonstrated success launching or expanding brands into new markets is required.
An existing network of 20 or more creators who can be activated immediately is required.
Strong understanding of organic and paid TikTok growth strategies is required.
Experience managing P&L responsibility or revenue targets is required.
Experience hiring and building teams is required.
A data-driven mindset and strong commercial acumen are required.
Strong customer service skills are required.
The ability to stay organized, attend to detail, and handle multiple tasks simultaneously is required.
Excellent verbal and written communication skills are required.
A professional demeanor and the ability to interface confidently with leadership and clients are required.

Responsibilities

Lead the senior relationship with TikTok Commerce U.S., securing access to platform programs, betas, and category initiatives.
Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy.
Present performance results and strategic recommendations to senior client stakeholders.
Represent the agency in industry and platform forums.
Identify upsell and cross-sell opportunities across existing accounts.
Monitor industry trends, regulatory changes, and the competitive landscape.
Design affiliate economics and creator incentive structures.
Set up, maintain the health of, and ensure compliance for TikTok Shop accounts.
Set product catalog strategy, including product prioritization, pricing and offer strategy, and bundle logic.
Optimize shop pages, including product copy, imagery specifications, and collection organization.
Manage affiliate programs by recruiting creators, setting commission structures, and approving or rejecting affiliates.
Develop live shopping strategy and scheduling.
Brief shoppable video and content, and analyze performance.
Manage gross merchandise value targets, conversion rate optimization, and reporting.
Hire and lead a high-performing U.S. social commerce practice.
Oversee TikTok Shops and store management internally.
Structure affiliate, creator, and live commerce frameworks.
Partner with external vendors for content and live production as needed.
Partner with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies.
Work with the analytics team to establish reporting standards, attribution frameworks, and measurement methodology.
Create scalable processes for affiliate onboarding, creator management, and live commerce execution.
Oversee compliance with platform policies, Federal Trade Commission guidelines, and brand safety standards.
Implement tools and automation to improve operational efficiency.
Perform other related duties and projects as assigned.
Coordinate Spark Ads with the Paid Media team, share high-performing shop content for amplification, and align on retargeting strategies for shop visitors and video viewers.
Coordinate creator relationships and strategy with the Earned Media team, with earned media managing higher-tier creator relationships and social commerce guiding commercial terms and product focus.
Integrate social commerce with broader retail media and marketplace strategy, aligning TikTok Commerce with Amazon, Walmart, direct-to-consumer, and marketplace initiatives.

Desired Qualifications

Former TikTok Commerce partnerships or category experience, or experience as an agency growth lead, is preferred.
Experience managing multi-brand gross merchandise value portfolios is preferred.
Retail media and social commerce integration experience is preferred.

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Director, Social Commerce leads Mindgruve’s social commerce practice with a primary focus on TikTok. The position is responsible for driving revenue growth across client portfolios, leading and growing the social commerce practice. This role ensures consistent engagement with platform partners to leverage best practices, participate in alpha and beta opportunities, and achieve applicable joint business plan (JBP) goals.

In addition, the Director, Social Commerce manages scaling GMV, overseeing paid and affiliate strategies, and integrating social commerce into broader commerce efforts. The role combines deep TikTok expertise with strong creator relationships and full performance accountability.

What You'll Do Here:

Platform Leadership & Performance Accountability

Lead senior relationship with TikTok Commerce U.S.
- Secure access to platform programs, betas, and category initiatives
Define and evolve Mindgruve's U.S. social commerce vision, roadmap, and go-to-market strategy
Present performance results and strategic recommendations to senior client stakeholders
Represent the agency in industry and platform forums
Identify upsell and cross-sell opportunities across existing accounts
Monitor industry trends, regulatory changes, and competitive landscape
Design affiliate economics and creator incentive structures
TikTok Shop account setup, health, and compliance
Product catalog strategy (which products to prioritize, pricing/offer strategy, bundle logic)
Shop page optimization (product copy, imagery specs, collection organization)
Affiliate program management- recruiting creators, setting commission structures, approving/rejecting affiliates
Live shopping strategy and scheduling
Shoppable video/content briefing and performance analysis
GMV targets, conversion rate optimization, and reporting

Talent Development

Hire and lead a high-performing U.S. social commerce practice
Oversee TikTok Shops and store management internally
Structure affiliate, creator, and live commerce frameworks
Partner with external vendors for content and live production as needed
Partner with Retail Media, Paid Media, Creative, and Analytics teams to deliver integrated commerce strategies

Operational Excellence

Work with Mindgruve analytics team to establish reporting standards, attribution frameworks, and measurement methodology
Create scalable processes for affiliate onboarding, creator management, and live commerce execution
Oversee compliance with platform policies, FTC guidelines, and brand safety standards
Implement tools and automation to improve operational efficiency
Perform other related duties and projects as assigned
Work with Paid Media Team:
- Coordinate Spark Ads (boosting organic/affiliate content into paid)
- Share top-performing shop content to amplify
- Align on retargeting strategies for shop visitors and video viewers
Work with Earned Media Team:
- Earned to manage higher tier creator relationships?
- Maybe they co-own the creator strategy- earned finds and manages talent, commerce dictates the commercial terms and product focus?
Work with Retail Media Team:
- Integrate social commerce into broader retail media and marketplace strategy.
- Align TikTok Commerce efforts with Amazon, Walmart, DTC, and marketplace initiatives

We Need a Person With:

Bachelor’s degree in Marketing, Advertising, Communications or another related field
10+ years in a marketing agency environment
5+ years of experience in Social Commerce, Digital Marketing, E-commerce, or Paid Media
Minimum 2 years of hands-on social commerce or TikTok Commerce experience
Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
Travel is required for this role, approximately 20% each year
Proven experience scaling brands on TikTok (health, FMCG, CPG, fashion preferred)
Demonstrated success launching or expanding brands into new markets
Existing network of 20+ creators you can activate immediately
Strong understanding of organic + paid TikTok growth strategies
Experience managing P&L responsibility or revenue targets
Experience hiring and building teams
Former TikTok Commerce partnerships/category or agency growth lead (preferred)
Experience managing multi-brand GMV portfolios (preferred)
Retail media + social commerce integration experience preferred
Data-driven mindset with strong commercial acumen
Strong customer service skills
Highly organized and detail oriented, with the ability to handle multiple simultaneously
Excellent communication skills, including verbal and written
Professional demeanor with the ability to interface with poise and confidence with leadership and clients

Compensation: $120,000 - $140,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Company

Mindgruve

Runs marketing campaigns and digital commerce

Mindgruve is a marketing and technology agency that runs advertising campaigns and develops digital commerce services for brands. Its teams combine strategy, creative production, media buying and engineering to reach consumers through search, social media and online shopping channels. Clients hire the agency to plan campaigns, develop websites and mobile applications, manage marketplace listings and evaluate commercial results. The business combines campaign execution with consulting, technical development and ongoing support, bringing planning and delivery into one organization. With operating roots dating to 2001, Mindgruve is headquartered in San Diego, California.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: San Diego, CA
Founded: 2001

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