LifeMiles is Avianca’s loyalty and frequent flyer program that sells miles to consumers and a large partner network. Members earn miles through everyday spending with 550+ partners, including co-branded cards with banks in nine countries, hotels, and car rentals, then redeem them for flights on Avianca, Star Alliance partners, and other airlines, plus hotels and car rentals, with no fuel surcharges on award tickets. The program also offers LifeMiles+ for monthly bonus miles and discounts, along with a digital platform to manage accounts and buy miles. LifeMiles differentiates itself through a broad partner ecosystem, fuel-surcharge savings, and a structure that remains a separate company from Avianca to help withstand corporate reorganizations, with a goal to grow by expanding partnerships and redemption options and increasing mileage sales and loyalty revenue.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$343.7M
Headquarters
Santa Ana, Costa Rica
Founded
2011
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