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Verkada

Builds cloud-managed physical security systems

Growth Marketing Manager - Organic & Conversion

Growth MarketingConfirmed live in the last 24 hours
Full-timeSan Mateo, CA, USA$175k - $195k /yr

About the Job

Requirements

  • At least 5 years of experience in growth marketing, lifecycle marketing, growth product, business operations, a startup, or an equivalent area.
  • A track record of owning a metric and improving it, demonstrated by fast promotions or expanding scope.
  • Experience personally running A/B tests and explaining the rationale for test selection.
  • A working understanding of SEO and AEO, and curiosity about AI search.
  • Proficiency in data analysis and web analytics, including GA4 and Google Tag Manager.
  • Must be independently authorized to work in the United States; the employer cannot sponsor or take over sponsorship of an employment visa for this role.

Responsibilities

  • Own verkada.com as a revenue engine and warm email programs that convert interest into pipeline.
  • Own organic and AI-search pipeline; build SEO and AEO strategy, identify high-leverage opportunities, and partner with content, web, and engineering teams to deliver them.
  • Own conversion rate across verkada.com, including organic, paid, webinar, and event pages; run an experimentation program and determine which tests to run.
  • Improve form experiences and conversion paths from first visit to booked meeting, reducing friction that costs pipeline.
  • Own warm email performance across nurture, webinar and event follow-up, and re-engagement programs; measure success by meetings and pipeline.
  • Define important conversion events and ensure tracking is clean.
  • Collaborate with data science, marketing operations, web and design, product marketing, marketing development representatives, and sales; share learnings to drive continuous improvement.

Desired Qualifications

  • Consumer or prosumer growth experience is highly preferred.
  • Knowledge of SQL and Excel is preferred.

About the Company

Verkada

Builds cloud-managed physical security systems

Verkada builds security cameras and cloud software for organizations that manage workplaces, stores, schools, and other physical sites. Its Command platform brings video security together with door access, alarms, intercoms, air quality sensors, and visitor management in one interface. Operators use a browser or mobile app to review incidents, manage entry permissions, receive alerts, and control equipment across locations. The company sells its devices with software licenses, which include updates and support, and its AI tools search footage and connect events across cameras. Verkada was founded in 2016 and is headquartered in San Mateo, California.

Company size
1,001-5,000
Company stage
Series E
Total funding
$643.9M
Headquarters
San Mateo, CA
Founded
2016

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