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DreamWorks Animation

Produces animated films and TV series

Strategy Intern - Products & Partnerships: Communications, Marketing

Marketing Generalist & ManagementPosted on Nov 9
Internship · Summer 2027Universal City, Los Angeles, CA, USA$19 /hr

About the Job

Requirements

  • Applicants must be actively enrolled in a degree-granting program at an accredited institution throughout the entire program; Spring 2027 graduates are not eligible.
  • Applicants must have sophomore or higher class standing and at least 30 credits.
  • Applicants must already be authorized to work for any employer in the United States and must not require NBCUniversal work-visa sponsorship now or in the future to retain work authorization.
  • Applicants must be available to work 40 hours per week from June 7 through August 13, 2027.
  • Applicants must be willing to work in Universal City, California.
  • Applicants currently on a student or exchange visa, including F-1 CPT, F-1 OPT, J-1, or M-1, are ineligible unless they can change or adjust to another status granting work authorization without NBCUniversal sponsorship.
  • Internship offer recipients must have an active Social Security number and complete Form I-9 with that number within three days of hire.
  • Applicants should be proficient in Microsoft Office, including PowerPoint, Excel, Word, and Outlook, and familiar with Keynote, SharePoint, and OneDrive.
  • Applicants should be able to own multiple deliverables and work in a fast-paced environment.
  • Applicants should have experience creating or managing press and influencer lists.
  • Applicants should have experience supporting event planning and execution.
  • Applicants should be familiar with gaming platforms, digital marketing, and online communities.
  • Applicants should be able to conduct online research, competitive benchmarking, and basic analysis of retail and consumer trends.
  • Applicants should be familiar with social media platforms including TikTok, Instagram, Pinterest, Meta, and Reddit for trend discovery and consumer insights.

Responsibilities

  • Support high-profile events, product launches, brand campaigns, and seasonal communications across entertainment properties and events.
  • Collaborate with NBCUniversal teams to develop product fact sheets and pitches, support press outreach, monitor and compile media coverage, coordinate product samples and shipments, assist with event planning and on-site operations, and curate internal and external news content.
  • Conduct consumer and marketplace research, analyze product and retail trends, explore franchise and business opportunities, and develop presentations, research summaries, and project materials for category management priorities.
  • Collaborate with licensees and cross-functional partners, participate in brainstorms and meetings, track project follow-ups, and present findings and recommendations.
  • Support consumer products, theme parks, retail, marketing, promotions, experiences, and strategic partnerships through franchise strategy work.
  • Develop competitive case studies, analyze consumer and performance data to identify opportunities, support film and television consumer product campaigns, and maintain franchise materials with current marketing information and insights.
  • Collaborate across the business, contribute to cross-divisional projects, and support franchise and marketing initiatives.
  • Conduct market and audience research, analyze gaming trends and player behaviors, support campaign reporting and performance analysis, and organize creative assets such as trailers, key art, social content, and promotional materials.
  • Collaborate across teams on franchise planning, influencer and community research, presentations, and brainstorms focused on game positioning, audience growth, and launch campaigns.
  • Research consumer trends, fandom behaviors, competitive activity, and product assortments for mass and specialty retail initiatives; develop retailer presentations and theatrical retail recaps; and contribute to promotional activations, campaign coordination, and cross-functional projects.
  • Explore opportunities to connect heritage entertainment properties with new audiences through nostalgia and emerging consumer trends.

Desired Qualifications

  • Junior-or-higher class standing is preferred.
  • A cumulative GPA of 3.0 or above is preferred.
  • Strong organizational and planning skills and careful attention to detail are desired.
  • Interest in gaming, entertainment, licensing, or consumer products is desired.
  • Experience conducting research and presenting findings is desired.
  • Interest in digital marketing, retail media, influencer campaigns, consumer insights, artificial intelligence, and emerging marketing tools is desired.

About the Company

DreamWorks Animation

Produces animated films and TV series

DreamWorks Animation produces animated films and television shows for family and children audiences, creating stories and characters that appeal to multiple generations. Its products are brought to life through a full animation pipeline, including in-house technology like the Moonray rendering platform, and a studio ecosystem that supports development from concept to release. Work combines artistry and engineering to deliver feature films, TV series, and related experiences, with revenue coming from box office, licensing, merchandise, and partnerships with streaming services. The company differentiates itself with its proprietary animation technology, a large creative talent pool at its Glendale campus, and a track record of popular franchises such as How to Train Your Dragon, along with award-winning storytelling. Its goal is to produce high-quality, engaging animated content and advance animation technology while expanding its franchises across theaters, TV, and digital platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$15M
Headquarters
Glendale, CA
Founded
1994

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