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Alo Yoga

Direct-to-consumer yoga apparel and accessories

Flagship General Manager - Faubourg Saint-Honoré

Full-Time
No salary listed
Mid
Paris, France
In Person
RetailRetail Store Management

About the job

Requirements
  • Proven leadership experience within retail or a related industry.
  • Working knowledge of Microsoft Office, including Word, Excel, and Outlook.
  • Ability to work independently with strong time management and personal accountability.
  • Ability to move constantly throughout the store and stand and move for an entire shift.
  • Ability to lift, push, carry, or otherwise move up to 50 pounds (23 kilograms).
  • Ability to lift, bend, kneel, climb, crawl, twist, and safely climb up and down a ladder.
  • Proof of the right to live and work in France from the start of employment.
  • Open availability for variable shifts, including peak days and weekends.
  • Ability to work during the company blackout period from the week of American Thanksgiving through the first week of January.
Responsibilities
  • Develop and execute the brand's retail strategies.
  • Use local market knowledge of the clientele base and brand competitors to support store success.
  • Monitor business trends related to the success of the store and brand.
  • Use key performance indicators to develop and support business-driving strategies.
  • Lead the team by leveraging company tools, incentives, and strategies to support sales goals.
  • Ensure the store team communicates the company's mission and guiding principles to guests.
  • Foster an environment of growth, accountability, and inclusivity through development, performance management, training, and consistent coaching.
  • Conduct ongoing talent analysis and establish career progression plans for key talent and positions to improve retention and reduce turnover.
  • Establish internal and external talent pipelines through succession planning and recruitment strategy.
  • Partner with the Operations and Visual Manager to maximize inventory accuracy and ensure replenishment needs are met.
  • Oversee and support execution of key operational and visual guidelines.
  • Maintain strong visual standards for the sales floor using business performance data.
  • Support a safe work environment and efficient store operation.
  • Develop schedules that deliver business results while managing labor effectively.
  • Collaborate with cross-functional business partners to support organizational goals.
  • Represent ALO as an ambassador and create a culture aligned with the company's mission.
  • Navigate the organization while balancing business needs and brand culture.
  • Create and implement effective store-wide communication strategies to achieve goals and key performance indicators.

About the company

Alo Yoga designs and sells high-quality yoga wear and wellness accessories through its own online store, aloYoga.com. It serves yoga enthusiasts and active lifestyle fans with clothing for yoga, training, pilates, running, and lounging, plus accessories such as mats, bags, hats, and jewelry, as well as wellness products. The products are created to be both functional for workouts and stylish for everyday wear, with frequent new arrivals and seasonal collections to keep the catalog fresh. The company differentiates itself by its celebrity-endorsed branding, strong lifestyle positioning, and a direct-to-consumer model that gives it control over the brand, pricing, and customer experience, along with collaborations and a broad product range. Its goal is to expand the Alo Yoga community by making yoga-inspired fashion a daily habit and continuing to grow its online, asset-light business through diverse product lines and brand partnerships.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • Alo opened Hong Kong’s K11 Musea flagship on September 25, 2026, launching Greater China.
  • September 2026 brought Atlanta Ponce City Market and Perimeter Mall openings, deepening U.S. reach.
  • Fall 2026 bags and first small leather goods broaden baskets with premium accessories.

What critics are saying

  • A 2025 influencer class action seeks $150 million, pressuring Alo’s marketing model into 2027.
  • TCPA text-message claims and privacy disputes threaten damages, injunctions, and discovery costs this year.
  • China counterfeits already flood marketplaces; if sanctuaries fail, Alo’s brand equity collapses.

What makes Alo Yoga unique

  • Alo’s sanctuary stores fuse retail, fitness, meditation, and community, unlike commodity leggings sellers.
  • Steven Meisel, Amelia Gray, and Candice Swanepoel signal luxury-fashion ambition beyond activewear.
  • Handmade-in-Florence bags, Japanese eyewear, and yoga wear widen margin-rich categories.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Mental Health Support
  • Employee Discounts
  • Performance Bonus
  • Paid Vacation

Company News

Inside Retail Asia
Oct 20th, 2026
Alo racks up nearly $2.6m in first-week sales at Hong Kong debut.

Alo racks up nearly $2.6m in first-week sales at Hong Kong debut. US fashion and lifestyle brand Alo generated nearly HK$20 million (US$2.55 million) in sales during its first week at K11 Musea in Hong Kong, marking a successful entry into the Greater China market. According to mall operator New World Development, Alo recorded the highest opening-week sales among non-jewellery and watch brands at K11 Musea. Tourists accounted for about 60 per cent of sales, while local customers contributed the remaining 40 per cent. "Alo's positioning at the intersection of fashion and wellness makes it a natural fit for K11 Musea's luxury and lifestyle offering," said Horace Lam, CEO of K11 Hong Kong. "Its exceptional Greater China debut marks another successful step in K11 Musea's ongoing trade mix transformation and upgrade strategy, demonstrating how a carefully curated brand mix resonates with our young and affluent customers and strengthens our appeal as a destination of choice for global brands entering Greater China." Alo plans to open nine stores across Hong Kong, Shanghai, Beijing, Shenzhen, Hangzhou, Chengdu and Macau as it expands its presence in Greater China. The launch comes as K11 Musea reshapes its tenant mix to strengthen its luxury and lifestyle offering. Recent openings include Prada, Miu Miu and Max Mara, alongside Alo, as the mall seeks to attract spending from affluent local consumers and international visitors.

Spot On Washington
Oct 16th, 2026
Alo could be opening a store in downtown Seattle.

Alo could be opening a store in downtown Seattle. Popular athleisure brand Alo Yoga could be moving into downtown Seattle. Permit records obtained by The Seattle Times show the company is planning to move into the former Old Navy... You May Like

South China Morning Post
Oct 16th, 2026
Alo rakes in record HK$20 million in first-week sales at Hong Kong mall.

Alo rakes in record HK$20 million in first-week sales at Hong Kong mall. ExclusiveAlo rakes in record HK$20 million in first-week sales at Hong Kong mall. US brand's flagship records highest first-week sales among new stores at K11 Musea, excluding jewellery and watch retailers Published: 1:00pm, 16 Oct 2026 Updated: 4:32pm, 16 Oct 2026 American athleisure brand Alo generated nearly HK$20 million (US$2.6 million) in sales during its first week in Hong Kong, breaking an opening-week record at a luxury waterfront shopping centre and highlighting growing appetite for premium wellness products amid an uneven retail recovery.

Penske Media Corporation
Sep 30th, 2026
Alo builds urban oasis in Shanghai for first China pop-up.

Alo builds urban oasis in Shanghai for first China pop-up. Officially opening to the public on Thursday, the Zhangyuan pop-up is slated to operate until February. September 30, 2026, 6:51am Alo has opened its first temporary retail project in mainland China, located at Shanghai's historic Zhangyuan district. The three-level space, which was previously a pop-up for Dior, then Celine, combines retail, fitness, wellness and community events that the brand said "translates its Los Angeles heritage through the distinct energy and cultural landscape of Shanghai." For Summer Nacewicz, Alo's executive vice president of marketing and creative, the store will become a full expression of the brand's belief in how Alo wants to redefine luxury. "Luxury is about how you live and how you feel," Nacewicz said. "It [the Zhangyuan store] is more than a place to shop - it's a place to move, reset and connect, and to experience the full Alo world," Nacewicz added. Zhangyuan, once a playground for celebrities and the leisure class almost a century ago, has been transformed into an outdoor retail hot spot with stand-alone garden villa houses with Western elements. For Alo, its brand of luxe lifestyle includes a customized vintage Ford Bronco, a poolside lounge, an Alo Café and lots of holistic experiences. The first floor, the Alo retail space, is home to the brand's latest women's and men's apparel, footwear and accessories collections. In serene rooms upstairs, guests can participate in meditation and sound therapy classes, as well as workout sessions. A spa room then offers special treatments for recovery, circulation and deep relaxation. The third floor, an airy attic space, is a yoga and Pilates studio. To celebrate the launch, Alo invited its global brand ambassador Zhao Lusi and local celebrities including Bi Wenjun, Karena Ng, He Sui, Elaine Zhong and Yu Chengen to an intimate gathering on Monday. The party was hosted on the same day as Nikeskims' first China pop-up down the road, fueling an athleisure revival in the market. Officially opening to the public on Thursday, the Zhangyuan pop-up is slated to operate until February. For shoppers, the second floor experiential area is set to open by invitation on Oct. 6, while the third floor will be open in mid-October. Guests can book a community event via Alo's WeChat Mini Program. The Zhangyuan store is the first of Alo's "eight store, seven cities" strategy mapped out for mainland China. Starting with the K11 Musea flagship that opened last week in Hong Kong, seven additional stores, including the Zhangyuan door, will open at Shanghai's HRKI Taikoo Hui flagship, Beijing's China World Mall, Hong Kong's Lee Gardens, Macao's Galaxy Promenade flagship, Shenzhen's Bay MixC flagship, Hangzhou's in77 flagship and Taikoo's Li Chengdu flagship. Newsletters

Spot On Idaho
Sep 26th, 2026
Alo opens first at Village at Meridian's new expansion (Video).

Alo opens first at Village at Meridian's new expansion (Video). Shoppers lined up as Alo became the first store to open at the Village at Meridian expansion. Fifteen more retailers are on the way before the Oct. 9 grand opening. |!| Meridian