Senior Director - Brand and Product Marketing

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Summary:  Fanatics Collectibles is looking for a Senior Director, Brand & Product Marketing to lead marketing across global properties. This role is a key member of the marketing leadership team, responsible for driving marketing that accelerates growth, strengthens brand equity, and deepens engagement within the trading card and collectibles ecosystem.  Success in this role requires a deep understanding of the trading card hobby, collector mindset, product portfolio, and broader trading card ecosystem. This individual will leverage their category expertise to provide strategic direction, guide integrated marketing initiatives, and help grow the collector community.

The Senior Director will oversee core product marketing strategy and execution while leading high-impact growth areas including strategic partnerships, youth marketing, and creator/influencer programs.

The deliverables of this position include the following: 

• Business Planning development for global properties
• Gathering and applying insights that drive marketing execution against global properties 
• Specific marketing plans and execution for global properties
• Ongoing cross functional collaboration focused on positive impact for the Collector
• Ongoing best practice sharing

This role is ideal for a forward-thinking leader who can translate strategy into execution, build scalable programs, and maintain strong relationships. This position will be responsible for handling a wide variety of duties, which include, but are not limited to the ones listed below.

What you will be doing...

• Providing strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties
• Leading the development and execution of marketing campaigns, activations and launches
• Serve as the marketing lead for strategic partnerships, working closely Partners (e.g. Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship
• Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution 
• Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby
• Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement
• Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production
• Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment 
• Work effectively under pressure and utilize strong project management skills to meet deadlines

What you will bring...

• Deep expertise in the trading card and collectibles industry, including a strong understanding of the hobby, collector behavior, product portfolio, release cadence, licensing ecosystem, and market trends.
• 12+ years’ experience in high-pace environment with a high-profile brand
• Leadership, motivation, and team skills – a natural connector & communicator
• Proven experience in marketing management & execution, strategy, campaign management or agency equivalent role
• Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities
• Track record of innovation and delivering results against tight deadlines
• Ability to work directly with Executive Leadership
• Ability to work autonomously while taking direction from leadership
• Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans
• Creative mind with an attention to detail but also the ability to see the big picture  
• Passionate about sports and consumer brands and knowledge of the trading card and collectibles space
• Exceptional verbal and written communication skills, including meeting facilitation and presentation
• Able to travel as needed; work flexible hours/days of week and weekends

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers

Los Angeles Salary Range 195500 - 249550 USD
NYC Salary Range 212250 - 271250 USD