Global Marketing Projects Specialist - Demand Programs Specialist

Join a High-Performance Culture That Drives Innovation and Excellence 

At Vertiv, we don’t just hire talent—we cultivate leaders who drive innovation and engage teams to push the limits of what’s possible. As a global leader in critical digital infrastructure, we are scaling up to meet the demands of AI, data centers, and next-gen technology—and we need bold, high-performing individuals like YOU to take us to the next level. 

Why Vertiv?  

• High-Performance Culture: We empower you to think big, execute with excellence, and deliver impact. Our performance-driven mindset rewards those who challenge the status quo and drive meaningful change. Over 50 CEO Awards are given annually to recognize top talent moving the needle forward.  
• Leadership Without Limits: Leadership at Vertiv goes beyond just titles—it’s about  accountability, trust, and ownership. Our leaders engage and drive with collaboration, innovation, and customer-centric thinking, setting the foundation for an action-focused culture.  
• Limitless Growth & Learning: We believe in continuous development. Whether through rotational programs or high-impact projects, you’ll have the opportunity to expand your expertise and grow your career.  
• A Place for Everyone: Our commitment to inclusion ensures that all employee’s unique strengths and perspectives are valued. Your voice matters, your growth is prioritized, and your success is celebrated. 

ROLE OVERVIEW

The Marketing Projects Specialist plays a critical role in the execution, optimization, and scaling of global marketing initiatives within the Demand Programs function. This role combines program management excellence, cross-functional coordination, and performance-driven execution, with a primary focus on high-impact strategic initiatives; most notably the global Data Center Dynamics (DCD) program.

Acting as both an execution lead and operational integrator, the role ensures that global demand programs are delivered effectively, aligned with company priorities, and continuously improved based on performance insights.

In close partnership with the Global Demand Programs Manager, this position contributes to the successful deployment, governance, and evolution of global demand campaigns, while enabling internal stakeholders with structure, visibility, and best practices.

 KEY RESPONSIBILITIES

 1. Strategic Program Management – DCD Global Program (Primary Focus)

• Own the end-to-end operational execution and continuous improvement of the global DCD program as a flagship demand generation initiative 
• Act as the primary interface with DCD, ensuring alignment on deliverables, timelines, content strategy, and performance expectations 
• Translate program objectives into clear execution plans, coordinating internal stakeholders across content, digital, field, and performance marketing 
• Ensure quality, consistency, and timeliness of all program outputs (content, leads, reporting, etc.) 
• Proactively identify opportunities to enhance program impact, including new formats, content angles, audience targeting, and activation strategies 
• Establish and maintain clear reporting frameworks, tracking performance against defined KPIs and business outcomes 
• Drive regular business reviews with stakeholders, providing insights and recommendations for optimization 

 2. Demand Campaigns Execution & Enablement

• Support the deployment and operationalization of global demand campaigns in alignment with the Global Demand Programs Manager
• Act as a bridge between strategy and execution, ensuring that program frameworks translate into actionable tactics and assets
• Coordinate the development, production, and distribution of campaign assets and tactics, ensuring readiness for global and regional use 
• Contribute to the standardization and scalability of demand campaigns, ensuring consistency across regions and teams
• Align closely with the demand activation team and regional teams for campaign execution and localization 
• Enable internal stakeholders (Field, Performance, Regional teams) by ensuring clarity, accessibility, and usability of program materials 
• Participate actively in the evolution of demand campaigns, contributing insights from execution and field feedback 

 3. Performance Tracking, Reporting & Optimization

• Develop and maintain structured tracking and reporting mechanisms for key programs (with a strong focus on DCD) 
• Consolidate data across stakeholders to provide clear visibility on campaign and program performance, pipeline contribution, and ROI 
• Analyze results to identify gaps, opportunities, and actionable improvements 
• Partner with the Demand Programs Manager and Performance Marketing to optimize campaigns based on data-driven insights 
• Ensure consistent reporting cadence and alignment with broader marketing performance frameworks 

 4. Cross-Functional Coordination & Stakeholder Management

• Coordinate across Marketing Strategy, Portfolio, Brand, Performance, Field Marketing, and external partners to ensure seamless execution 
• Drive alignment and accountability across stakeholders through structured communication and follow-ups 
• Anticipate dependencies and proactively resolve operational bottlenecks or risks 
• Act as a central point of contact for assigned programs, ensuring clarity and continuity 

 5. Internal Communication & Knowledge Management (COE Support)

• Own and evolve the internal communication framework for the Field & Integrated Marketing COE (e.g., VERN or equivalent platforms) 
• Ensure all demand programs and campaigns and key initiatives are well-documented, structured, and easily accessible 
• Maintain a centralized repository of assets, templates, and best practices 
• Contribute to building a culture of transparency, knowledge sharing, and operational excellence 

 SKILLS & QUALIFICATIONS

 Experience:

• 3–5 years of experience in marketing, campaign execution, or program management (B2B or technology environment preferred) 
• Experience supporting or managing multi-channel marketing programs with global or regional scope 
• Exposure to lead generation, content programs, or media partnerships (e.g., DCD-type programs is a plus) 
• Experience in project management and continuous improvement initiatives

Skills:

• Strong project and program management capabilities, with attention to detail and ability to manage multiple priorities 
• Data-driven mindset with ability to track performance and derive actionable insights 
• Excellent stakeholder management and communication skills in a matrixed organization 
• Proactive, solution-oriented approach with the ability to anticipate needs and drive improvements 
• Ability to balance executional excellence with strategic thinking 
• High level of organization and ability to manage complex workflows and dependencies 

 Education:

• Bachelor’s degree in Marketing, Business, Communications, or related field 

 SUCCESS PROFILE/ EXPECTATIONS

• Delivers flawless execution of key global programs, especially DCD 
• Demonstrates ownership beyond coordination, actively improving program outcomes 
• Provides clear visibility and accountability through structured reporting 
• Contributes to the scalability and effectiveness of global demand programs 
• Acts as a reliable integrator across teams, reducing friction and increasing speed of execution

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety, Integrity, Respect, Teamwork, Diversity & Inclusion.

OUR STRATEGIC PRIORITIES 
Customer Focus 
Operational Excellence 
High-Performance Culture 
Innovation 
Financial Strength

OUR BEHAVIORS 
Own It 
Act With Urgency 
Foster a Customer-First Mindset 
Think Big and Execute 
Lead by Example 
Drive Continuous Improvement 
Learn and Seek Out Development