Bidease is a demand-side platform for mobile advertising that helps brands and app developers acquire users who are likely to take valuable actions after install. It uses a proprietary ML-powered platform to automate real-time bidding across mobile ad exchanges, targeting users who fit a client’s profile and optimizing for outcomes. The company operates on a performance-based model, often absorbing initial media costs and charging only when KPIs like CPA or CPI are met, with strong emphasis on transparency through reporting. Its goal is to deliver measurable ROI for advertisers by scaling user acquisition efficiently in the global mobile ecosystem.
Company Size
51-200
Company Stage
Seed
Total Funding
$5.9M
Headquarters
New York City, New York
Founded
2016
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