Industry Marketing Manager - Semiconductors

About Siemens Digital Industry Software 

We are a leading global software company dedicated to the world of computer-aided design, 3D modeling, and simulation—helping innovative global manufacturers design better products, faster! With the resources of a large enterprise and the energy of a software start-up, we have fun together while creating a world-class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, ensuring our people, our business, and our customers can achieve their full potential.

Position Summary 

The Industry Marketing Manager for Semiconductors turns industry strategy, customer insight, and Siemens’ portfolio strengths into focused go-to-market (GTM) priorities, differentiated messaging, executable campaign direction, and high-impact sales enablement materials. Serving as the marketing subject-matter expert for the semiconductor industry, you will connect market opportunities, customer needs, industry priorities, solution capabilities, and business objectives to create actionable strategies that accelerate awareness, engagement, pipeline creation, and revenue growth. Operating as a key integrator across industry leadership, product marketing, sales, technical experts, and implementation teams, success in this role requires both strategic industry leadership and the ability to navigate a complex, matrixed organization while maintaining a razor-sharp focus on customer relevance and business impact. 

Key Responsibilities

• GTM Ownership & Evolution: Own and continuously evolve the semiconductor go-to-market intent, translating high-level strategy into clear target segments, buying groups, personas, Digital Thread and Solution Domain priorities, and campaign plans.
• Cross-Functional Leadership: Act as the industry marketing lead within cross-functional implementation. Bring customer and market relevance to delivery teams, clarify business rationale, surface dependencies and risks, and drive decisions to keep initiatives moving forward.
• Audience & Persona Strategy: Lead buyer-audience definitions and validate persona-to-topic mapping to reflect how semiconductor companies organize, buy, and transform.
• Messaging & Value Proposition: Develop and maintain industry messaging frameworks and briefs that connect customer challenges to differentiated Siemens value. Translate highly technical input into credible, outcome-led narratives for executive, technical, and operational audiences.
• Cross-Functional Collaboration: Partner effectively with industry leaders, solution managers, Digital Thread Factory leads, solution/core marketers, technical experts, and sales to align solution definition, audience strategy, and messaging.
• Campaign & Content Direction: Lead integrated campaign definitions from strategy through handoff, providing complete inputs for campaign overviews, prioritized topics, audiences, imperatives, messaging, and content requirements while supporting content creators with clear strategic direction.
• Sales Enablement: Own the creation and delivery of enablement and go-to-market materials that sellers use because they map directly to real customer priorities. Customer Insight & Market Intelligence: Build a continuous feedback loop through customer conversations, sales interactions, customer advocacy, events, market research, and performance data to validate assumptions and guide investment.
• Customer Insight & Market Intelligence: Build a continuous feedback loop through customer conversations, sales interactions, customer advocacy, events, market research, and performance data to validate assumptions and guide investment.
• Industry Fluency: Monitor fast-moving semiconductor market and technology developments, including AI and custom silicon, EDA, software-defined development, advanced packaging, silicon photonics, fab/sub-fab digitalization, manufacturing optimization, sustainability, and supply-chain resilience.
• Governance & Execution: Resolve ambiguity, escalate gaps in ownership or portfolio readiness with clear business implications, and rigorously document decisions, trade-offs, and next steps.
• Evangelism: Represent the semiconductor industry in internal planning, executive reviews, customer engagements, and key industry forums.

• Industry Expertise: Deep understanding of the semiconductor industry, its ecosystem, value chain, business models, buying dynamics, and technology trends.
• Technical Agility: Ability to quickly grasp complex technical concepts and distinguish enduring customer needs from short-lived market hype.
• GTM Strategy: Strong command of go-to-market strategy, segmentation, audience definition, positioning, messaging, and B2B campaign planning.
• Executive Storytelling: Exceptional strategic writing and storytelling skills; ability to make complex engineering and software topics clear, differentiated, and relevant across all levels of a customer organization. Data-Driven & Inquiring Mindset: Demonstrated customer mindset and research discipline; skilled at combining qualitative insights, market intelligence, competitive context, and performance data to challenge assumptions and guide decisions.
• Data-Driven & Inquiring Mindset: Demonstrated customer mindset and research discipline; skilled at combining qualitative insights, market intelligence, competitive context, and performance data to challenge assumptions and guide decisions.
• Influence Without Authority: Proven ability to lead through a global matrixed organization, aligning senior leaders, technical specialists, marketers, sales teams, and external agencies.
• Project Leadership: Strong leadership and project management skills, including prioritization, decision framing, dependency management, issue escalation, workshop facilitation, and on-time delivery.
• Business & Sales Acumen: Ability to connect marketing choices directly to growth priorities, pipeline requirements, adoption barriers, and seller readiness.
• Adaptability: Comfortable thriving in environments characterized by ambiguity and constant change.
• Communication: Executive-ready verbal communication and presentation skills, coupled with excellent written English.

• Bachelor’s degree in marketing, Business, Engineering, or a related field (advanced degree or equivalent relevant experience preferred).
• 10+ years of experience in B2B marketing, go-to-market strategy, product marketing, or industry marketing, preferably within the semiconductor, EDA, or industrial software environments.
• Demonstrated track record of developing audience strategies, messaging frameworks, campaign briefs, thought leadership, sales enablement, and executive presentations.
• Extensive experience collaborating with global, cross-functional teams and senior stakeholders in complex, matrixed corporate structures.

• Experience spanning multiple segments of the semiconductor value chain, or successfully bridging EDA, systems engineering, simulation, lifecycle management, and manufacturing narratives.
• Hands-on experience supporting both overarching GTM strategy and integrated tactical campaigns.
• An established professional network within the semiconductor ecosystem, with strong familiarity with major industry events, associations, and the media landscape.

Equal Employment Opportunity Statement
Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law. 

EEO is the Law
Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law. 

Reasonable Accommodations
If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form. If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Pay Transparency
Siemens follows Pay Transparency laws. 

Application Deadline
This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

California Privacy Notice
California residents have the right to receive additional notices about their personal information. To learn more, click here.