Digital Marketing Executive

Key Responsibilities

·Support our Digital Marketing Agency in the planning, execution, and optimisation of digital marketing campaigns across PPC, paid social, email marketing, display, and property portal channels.
· Manage website and app content updates, ensuring all pages are accurate, SEO-optimised, and aligned with brand guidelines.
· Create, schedule, and distribute email marketing campaigns, including audience segmentation, automation, A/B testing, and performance analysis.
· Monitor Google Ads, Meta Ads, and other paid media campaigns to improve lead generation, conversion rates, and ROI.
· Analyse campaign performance using Google Analytics, HubSpot, Tableau, and other reporting platforms, providing actionable insights and recommendations.
· Manage and maintain CRM systems and marketing databases, ensuring data accuracy, lead tracking, and GDPR compliance.
· Coordinate digital content creation, including landing pages, blog articles, online advertisements, digital brochures, and campaign assets.
· Conduct keyword research, competitor analysis, and market research to identify trends and opportunities for campaign improvement.
· Liaise weekly with external digital agencies, designers, developers, and suppliers to deliver campaigns on time and within budget.
· Produce regular reports on website traffic, lead generation, campaign performance, cost per acquisition (CPA), and conversion metrics.
· Manage and optimise property portal listings through Way of Life’s internal Olympus system, ensuring all development information, imagery, pricing, and availability are accurate across Rightmove, Zoopla, and OnTheMarket.
· Collate, input, and maintain development data within the Olympus system to support new listing launches and ongoing portfolio management.
· Support the digital launch of new developments, including website content, portal listings, PPC campaigns, paid social advertising, email marketing, and lead capture strategies.
· Monitor enquiry volumes and lead quality across PPC, Meta, email, website, and portal channels, reporting on performance and conversion outcomes.
· Assist with marketing budget tracking, digital campaign spend management, and invoice processing.
· Support SEO and local search initiatives to improve organic visibility and website performance.
· Collaborate with Leasing, Operations, and Customer Service teams to ensure digital marketing activities support occupancy and leasing objectives.
· Stay up to date with digital marketing trends, platform updates, emerging technologies, and industry best practice to drive continuous improvement.
· As part of the wider Marketing team, you may occasionally be required to support general marketing activities across the portfolio.

Benefits

· Private healthcare from the start of employment.
· Life assurance and critical illness cover (subject to eligibility).
· Enhanced family-friendly policies.
· Access to a comprehensive employee benefits and wellbeing platform.
· Season ticket loan scheme (available following successful completion of probation)

Skills & Experience

· A minimum of two years' experience in digital marketing, either in-house or within an agency environment.
· Strong understanding of marketing channels and campaign management.
· Excellent written communication skills with outstanding attention to detail.
· Highly organised, with the ability to manage multiple projects and deadlines simultaneously.
· Experience working with content management systems (CMS).
· Confident in analysing data and translating insights into actionable recommendations.
· Familiarity with HubSpot, Google Analytics, Google Ads and/or Meta Ads Manager. (Campaign execution is primarily managed by external partners.)
· Marketing-related degree or CIM qualification (desirable).
· Basic knowledge of Adobe InDesign and/or Adobe Photoshop (desirable).
· Excellent organisational skills are essential.

Salary

Minimum: 37000
Maximum: 39000
Currency: GBP
Pay period: Annual
Additional info: About Way of Life<br />At Way of Life, we create more than places to live. We lay the foundations for people to feel truly at home. Through thoughtful design, exceptional locations and a hospitality-led approach, we manage some of the UK&#39;s most desirable rental communities.<br />We are seeking a proactive, organised and detail-oriented Digital Marketing Executive to support the delivery and optimisation of Way of Life&#39;s marketing activity across BTR (Build to Rent) schemes. Reporting to the Senior Marketing Manager, this role offers an excellent opportunity for an ambitious Digital Marketer looking to develop hands-on experience across marketing, property portals, content management, reporting and campaign delivery.<br /><br />