Marketing Specialist

Job Description

Job Responsibilities

• Lead the execution of integrated marketing campaigns across ANZ, ensuring alignment between Email & Lifecycle, Digital, Social & Content, and in-store/event activations to deliver a seamless customer journey.
• Develop quarterly integrated marketing and event calendars using online and offline channels to boost awareness and drive demand to retail stores.
• Coordinate cross-functional campaign briefings, timelines, and deliverables; act as the central point of accountability for campaign milestones and go-live readiness across all specialist functions.
• Develop and execute demand generation strategies tailored to ANZ audiences, leveraging local market knowledge and insights to increase sales opportunities, test drives, and orders.
• Develop and execute B2B marketing strategies targeting fleet operators, commercial partners, enterprise clients, and Certified Installers — creating tailored campaigns and collateral that drive pipeline growth across Tesla's B2B segments in ANZ.
• Implement centralised tracking and reporting for all campaigns– including test drives, in-store activations, external events, digital, email, and social–to provide a single view of campaign performance and ROI.
• Analyse end-to-end campaign performance across channels, offering data-driven insights and optimisation recommendations. Prepare comprehensive reports for internal stakeholders and management reviews.
• Plan and coordinate demand generation and awareness activations including in-store and external events; manage event logistics to ensure smooth execution and positive attendee experiences.
• Collaborate closely with key stakeholders including regional Sales, Enterprise, Service, and Charging managers to align marketing campaigns with overall business goals and quarterly objectives.
• Collaborate with and manage relationships with local vendors, agencies, and media partners to execute campaigns effectively.
• Ensure compliance with data protection regulations and company policies in all marketing activities. Ensure facility maintenance and showroom presentation adhere to brand standards, including employees aligning with dress code guidelines.
• Organise and create brand assets and collateral for regional and national activations.
• Continuously seek opportunities for improvement and optimisation in marketing campaigns, processes, and cross-functional workflows.
• Stay up to date with industry trends, market developments, and competitor activities to identify new opportunities and share insights with relevant teams.
• Support ad-hoc marketing requests from regional stores and channel partners, including print collateral templates and local-area activations.

Job Requirements

The Ideal Candidate

• Self-starter with a bias for action who thrives in a fast-paced environment where no two days are the same and multiple priorities must be managed simultaneously.
• Strategic integrator who sees the big picture across channels and functions, and can translate business objectives into coordinated, multi-channel campaign plans.
• Data-driven marketer who uses analytics to inform decisions, draws actionable insights from cross-channel data, and presents findings clearly to senior stakeholders.
• Strong communicator who can distil complex topics, influence cross-functional teams, and keep multiple workstreams aligned and on track.
• Proactive problem-solver with impeccable attention to detail, urgency, and ownership of outcomes.
• Team player who leads by example and builds effective relationships across local and global functions.

• 3-5 years of hands-on experience in integrated marketing, demand generation, or campaign management within automotive, technology, e-commerce, or high-growth DTC environments - proven track record of executing multi-channel campaigns with measurable business impact required.
• Demonstrated expertise in planning and coordinating campaigns across multiple channels (email, digital, social, events, retail) with a focus on consistency and commercial outcomes.
• Strong project management skills with experience managing competing deadlines, cross-functional stakeholders, and campaign calendars.
• Proficiency in CRM systems, Google Analytics, and Excel; working knowledge of marketing automation platforms (Salesforce Marketing Cloud or equivalent) is highly regarded.
• Exceptional written and verbal communication skills; ability to present to all levels of management.
• Experience developing and executing B2C and B2B demand generation strategies, including in-store and external event activations.
• Passion for using data and consumer behaviour insights to drive business outcomes; high sense of urgency and creative thinking that delivers results.
• Bachelor's degree in marketing, communications, or related field - or equivalent proven ability to execute high-impact integrated campaigns.
• Ability to travel regularly within ANZ for events, store support, and regional activations.