Head of Digital Platforms & Customer Experience Center of Excellence Senior Vice President
Citi
Head of Digital Platforms & Customer Experience Center of Excellence Senior Vice President
Citi
Runs banking and payments for global clients
Role Purpose
Lead the digital platforms and end-to-end customer experience agenda for UAE Wealth, creating differentiated, seamless and trusted experiences across the full client lifecycle.
The role brings together digital platform strategy and execution, customer experience, complaints and root-cause management, governance and regulatory readiness, third-party oversight, and AI-enabled transformation. The mandate is to ensure digital capabilities translate into measurable client and business outcomes while maintaining strong governance, controls and operational resilience.
A critical leadership priority is to build a world-class, high-performing and future-ready team, using AI and new ways of working to materially improve how the organization designs, delivers, governs and continuously improves client experiences.
Key Accountabilities
1. Digital Platforms Strategy & Leadership
2. End-to-End Customer Experience
3. Complaints, Root Cause & Experience Management
4. Holistic Third-Party Governance
5. Governance & Regulatory Leadership
6. AI-Enabled Transformation
7. Build a World-Class Team
Key Measures of Success
Scope & Authority
The role has broad cross-functional reach across Digital, Segments, Product, Onboarding, Servicing, Technology, Operations, Governance, Risk, Controls, Compliance and third-party partners.
The Center of Excellene role will represent the combined digital platform and client-experience agenda in senior UAE management and governance forums, convene stakeholders to resolve cross-functional issues, and drive accountability for material platform and customer-experience outcomes.
Candidate Profile
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Citi runs banking, investment and payment services for companies, governments and individuals around the world. Its global network connects institutions with local banking systems, while its US consumer business sells credit cards and deposit accounts. Corporate clients use Citi to manage cash, finance trade and raise capital, and investors use its trading, custody and wealth services to hold and manage assets. The bank earns interest on loans and fees from payments, securities transactions, financial advice and account services. Citi traces its banking roots to 1812; the Citigroup holding company was formed in 1998, and its headquarters are in New York City.
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