Product MD / Merchandiser: Fashion

Product MD / Merchandiser (Fashion)

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Product MD / Merchandiser (Fashion) will play a critical role in shaping global brand SMU programs and Private Brand product strategy season over season.

ROLE OVERVIEW

Fanatics Commerce is seeking a Product MD / Merchandiser (Fashion) to lead product planning for our global brand SMU (Special Make-Up) programs and our Private Brand (PB) portfolio. This role will build seasonal collection lineups, set pricing and margin strategy, and drive trend and competitive research to uncover new collaboration opportunities. The Product MD / Merchandiser (Fashion) delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner cross-functionally with design, sourcing, and commercial teams to align on seasonal product direction and ensure cohesive execution across global brand SMU and Private Brand programs.
• Collaborate with internal and external stakeholders — including global brand licensors and production partners — to manage timelines, communicate priorities, and drive alignment across the full product lifecycle.
• Share trend, competitive, and performance insights with broader teams to elevate collective decision-making and build a stronger, more informed merchandising function.

Fan & Customer Impact (Obsessed with Fans)

• Build seasonal collection lineups that reflect current consumer demand, fashion trends, and fan preferences across domestic and international markets.
• Establish pricing strategies for global brand SMU and Private Brand products that balance fan accessibility with strong margin performance.
• Research market and sales trends to ensure product assortments remain relevant, competitive, and aligned with what fans want most.
• Analyze seasonal sales performance to identify what resonated with fans and translate those insights into sharper product strategies for the following season.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Identify new collaboration opportunities by analyzing competitive brand positioning and emerging trends across global fashion and licensed merchandise markets.
• Drive a forward-looking SMU program strategy by proactively sourcing and evaluating potential brand partners and collaboration concepts.
• Continuously refine SKU architecture and assortment planning for the Private Brand portfolio to improve product efficiency and market differentiation.
• Leverage AI tools and data-driven insights to improve trend forecasting, competitive analysis, and seasonal planning processes.

Ownership & Execution (Determined & Relentless Mindset)

• Own end-to-end order placement and production schedule management for global brand SMU programs, ensuring on-time delivery and season-ready execution.
• Manage the full Private Brand lineup from SKU planning through cost and margin review, maintaining accountability for financial targets at every stage.
• Monitor cost structures and margin performance across PB products and adjust pricing strategy as needed to protect business objectives.
• Drive seasonal product strategy with a relentless focus on continuous improvement, using prior-season analysis to make smarter, faster decisions going forward.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency, quality, and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 5+ years of experience in merchandising, product planning, or a related field within fashion or licensed merchandise.
• Experience in global brand licensing or SMU (Special Make-Up) product planning.
• Business-level English communication skills, with the ability to operate effectively across global teams and external partners.
• Strong communication and collaboration skills with both internal stakeholders and external brand partners.
• Proficiency with AI tools and MS Office, with a willingness to adopt new digital capabilities as they evolve.
• Preferred: demonstrated experience running global brand license and/or SMU programs end to end.
• Preferred: experience planning fashion brand collaborations and managing multiple brand portfolios simultaneously.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Company's office located in Seoul Korea, subject to the Company's current hybrid work policy. This role currently requires in-office presence 3 days a week.