Head of North America Marketing

As Head of North America Marketing, Private Bank, you will shape and lead the regional marketing strategy across the United States and Canada, driving client acquisition and relationship growth across Ultra-High-Net-Worth, Family Office and Next Gen client segments. You will partner with regional business leaders and global marketing, content and communications teams to build an integrated client engagement approach that combines signature events, digital engagement and brand visibility. This is a senior leadership opportunity to shape the future of private banking marketing across North America.

Responsibilities

• Lead the development and execution of the North America marketing strategy, translating business targets into initiatives that drive client acquisition and relationship deepening.
• Partner with regional business leaders, market executives and private bankers to align marketing programs with revenue priorities and growth goals.
• Oversee the planning and delivery of premier client and prospect events, from guest identification through on-site hosting and post-event follow-up.
• Direct the execution of global flagship marketing programs across North America while developing bespoke regional events and sponsorships.
• Collaborate with global brand, content and digital marketing teams to deploy campaigns, thought leadership and digital engagement across the region.
• Work with Citi's communications team to identify public relations and media opportunities that build brand visibility.
• Lead, mentor and develop a high-performing marketing team, building a culture of accountability and client focus.
• Track marketing performance against commercial goals and manage budget allocation across events, activations and sponsorships.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

• 15+ years of experience in marketing or communications, including recent experience within a private bank or working with high-net-worth clients.
• Proven experience planning and delivering private client events from strategy through execution.
• Experience with digital marketing delivery and digital client engagement programs.
• Working knowledge of financial products and services relevant to wealth management.
• Experience leading and developing marketing teams, including performance management and budget oversight.
• Strong relationship-building skills, with a track record of partnering with senior business leaders and cross-functional teams.

Education:

• Bachelor's/University degree, Master's degree preferred

Beneficial Skills & Qualifications

• Master's degree in marketing, communications, finance or a related field.
• Additional professional qualification in marketing, communications, finance or investments.

What We Offer

Join a team at the center of Citi Private Bank's growth across North America, where you will shape strategy, build client relationships and lead a talented marketing team.

• Work in a hybrid model with three days in the office and two days working remotely.
• Take on a senior leadership role with direct influence over regional strategy and commercial outcomes.
• Collaborate with marketing, brand and communications teams across Citi's global network.
• Access ongoing learning and development opportunities to grow your leadership capabilities.
• Benefit from programs supporting financial wellbeing and work-life balance.

Apply now to lead North America marketing for Citi Private Bank and help shape the future of client engagement.  

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Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Full Time Salary Range:

$170,000.00 - $300,000.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Nov 19, 2026

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.