H

Harry's

Builds consumer packaged goods brands

Director of Social - Content & Creators

Social Media Strategy & ManagementPosted on Nov 5
Full-timeNew York, NY, USA

About the Job

Requirements

  • Bring 8–10 years of experience making creative, share-worthy content, with extensive experience managing high-impact social and creator campaigns.
  • Have a proven track record of commissioning or executive-producing highly engaging video content across social channels.
  • Have experience providing strategic oversight of agency partnerships and building cross-functional relationships.
  • Be able to anticipate trends and consumer behaviors and understand and articulate why content is working, then quickly iterate on improved content.
  • Have experience setting strategy, driving measurement, and managing small teams toward a common vision.

Responsibilities

  • Develop and implement comprehensive content strategies integrating social media, creator collaboration, and storytelling to increase brand awareness, and ideate and execute social-first activations.
  • Craft and execute creator strategies to entertain and expand brand reach and authenticity, including determining relevant communities and talent.
  • Oversee strategy for Instagram, TikTok, YouTube, and LinkedIn, ensuring content aligns with Harry’s brand voice, core customer, and business goals; use analytics to optimize engagement and growth.
  • Define and iterate on how Harry’s appears across content mediums and communications channels, partnering with the Creative Director to define voice, guidelines, and visual style, and determine the appropriate mix of entertainment-focused top-of-funnel content.
  • Guide creation of compelling content across platforms in support of strategic objectives and brand standards; lead the team developing content ideas and contracting creators and agencies to develop and produce content.
  • Manage external relationships with production houses, creative agencies, and talent, serving as the primary contact for external communications and campaign management.
  • Lead and mentor a growing team responsible for social channels and content; set team goals, manage workload, drive professional development, and foster ongoing learning, brainstorming, content creation, measurement, reporting, and adaptation to trends and platforms.
  • Monitor and analyze content effectiveness to refine approaches; own social reporting and analytics, demonstrate social’s role in brand growth, and set goals for creator activity and social reach.
  • Allocate and manage a dedicated budget to achieve overall outcomes.

About the Company

Harry's

Builds consumer packaged goods brands

Harry’s Inc runs a modern consumer packaged goods (CPG) company with multiple brands, including Harry’s, Flamingo, Lume, Mando, and Harry’s Labs. It develops and brings to market personal care and grooming products aimed at meeting real consumer needs, and it acts as an M&A engine to expand into new categories. The products are designed to be accessible and practical for everyday use, delivered through its brands and supported by in-house product development and brand-building capabilities. The company differentiates itself by focusing on people—its employees and customers—and by attaching a social mission, donating 1% of sales across its brands to nonprofits. Its goal is to Create Things People Like More, improving products, experiences, and tools for customers while generating positive impact in the community.

Company size
201-500
Company stage
Acquired
Total funding
$474.6M
Headquarters
Lynn, MA
Founded
2013

Recently Posted Jobs

Explore more opportunities at Harry's

See more jobs