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Fanatics

China-based licensed sports merchandise retailer

Director of Editorial & Content Strategy

Content Design & StrategyConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • Have 10 or more years of experience in a legacy sports newsroom, with understanding of the sports cycle and strong editorial standards.
  • Maintain a deep, active network of reporters, editors, producers, and newsroom leaders across major sports, media, and culture outlets, and exercise judgment about when and how to engage them.
  • Understand how content can support customer acquisition and craft headlines that stand out on social feeds and drive high-intent organic traffic.
  • Be able to align social media managers, public relations representatives, and creators around a cohesive narrative.
  • Understand sports beyond statistics, including the personalities and subplots that drive fan engagement.

Responsibilities

  • Own the long-term content strategy and its development across established and forthcoming content marketing surfaces.
  • Serve as the internal editor-in-chief for major events, including playoffs, the Super Bowl, trade deadlines, and elections, aligning outward-facing messaging in real time.
  • Launch and oversee the flagship newsletter, identifying market-moving storylines, trade rumors, and injury impacts that affect game prices.
  • Lead a daily morning briefing that unites Social, PR, and platform content teams on priority stories and keeps the brand central to the real-time sports conversation.
  • Lead day-to-day coordination of high-profile relationships with external editorial partners, aligning content strategy, editorial calendars, and co-branded storytelling across platforms.
  • Collaborate with internal Growth teams to supplement SEM/GEM strategies with rich, discoverable content landing pages.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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